1. Articles from Advertising Newspaper

    adweek.com

    1-11 of 11

    1. The Spot: High on the Hogs

      Explore Advertising Newspaper (May 8 2012)

      The Spot: High on the Hogs IDEA: Newspapers aren't known for their compelling self-promotion. Yet in the grip of their existential crisis, that's what they need—a riveting argument for their own value, evolution and place in the cultural conversation. In late February, London ad agency Bartle Bogle Hegarty delivered just that for The Guardian. Its brilliant two-minute spot, reimagining the Three Little Pigs as a modern news story, vividly demonstrated the paper's concept of "open journalism," which urges readers to collaborate in the news process by sharing commentary, images, even original reporting. Beginning with the Big Bad Wolf's death, the spot ... (Read Full Article)

    2. What Do These Real People Think of Ads Starring Real People?

      Explore Advertising Newspaper (May 1 2012)

      Brands have been rethinking their use of costly celebrity endorsements in light of the soft economy and stars' overexposure and embarrassing slip-ups. At the same time, we're seeing companies like Red Lobster and Ford turn to ordinary people to promote their products. In the age of user-generated content and transparency, real people just make the brand seem more genuine and authentic, the thinking goes. But if people have a hard time believing celebrities use the products they endorse, do they necessarily buy the real-people sale? Adweek took to the streets to find out what everyday people think of the ... (Read Full Article)

    3. Tweeters of The Pack

      Explore Advertising Newspaper (Mar 5 2012) Social Media Trends

      Tweeters of The Pack Twitter users @staci281, @Hacksaw and @RohammedAli are, respectively, an honors student, a chef and a third-grade teacher, but they have one thing in common: They all proudly ride Harley-Davidsons—and they want you to know it. These motorheads are just a few of the real-life people behind “E Pluribus Unum”—Latin for “out of many, one”—a new campaign that the 109-year-old motorcycle brand hopes will turn into a social media phenom and build sales during a time when recession-spooked consumers may be inclined to put off buying that fantasy bike. Social media marketing is nothing new, but Harley’s ... (Read Full Article)

    4. Do Mobile Ads Still Suck?

      Explore Advertising Newspaper (Feb 13 2012) Technology

      Do Mobile Ads Still Suck? Steve Jobs was fond of hyperbole. But two years ago, when he declared that “mobile ads suck,” the industry didn’t exactly come back with a flood of counterarguments. How far have they come in that short time? The easy, if incomplete, answer: not far enough. As marketers focus on data targeting and the tactical aspects of mobile advertising, they continue to give short shrift to creative. For all the potential of always-on, Internet-enabled, multimedia devices, mobile ads—both on smartphones and, often, tablets—are still seen as too difficult to make out, bland or just plain ugly. Banners designed ... (Read Full Article)

      Mentions:   Yahoo   Google   Digital

    5. Data Points: Making The Brand

      Explore Advertising Newspaper (Oct 26 2011)

      Client and agency brand thinkers are scrambling to identify an evolving set of best practices. The Branding Forward Project, a collaboration between Mechanica and Fast Company, revealed highly polarized opinions about the current branding landscape—including over the question of whether this is a time of revolutionary change for marketers. Click below for the full Data Points report: (Read Full Article)

    6. Bloggers Mean Business

      Explore Advertising Newspaper (Sep 13 2011) Social Media Trends

      Bloggers Mean Business There was a moment after New York’s 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, “arrived.” They had blogged their way to the front row of Bryant Park’s most exclusive runway shows; they were the new army of digital Anna Wintours. They wrote in Internet slang and posted photos of themselves mixing vintage with Valentino. They were so quirky! And also, influential! Or so news outlets gushed. Stiff, walled-off fashion editors, once secure in their self-preserved ivory towers, were trembling in fear of a coup. Fast forward two years and ... (Read Full Article)

      Mentions:   Facebook   ROI

    7. Consumers Expect Better From Marketers

      Explore Advertising Newspaper (Nov 16 2010)

      Consumers Expect Better From Marketers AdweekConsumers Expect Better From MarketersAdweekIt wasn't long ago that "cause-related marketing" was a novelty. Then it turned into a necessity -- something companies had to do if they wished to be ... (Read Full Article)

    8. Facebook Game Tracks Celebrity Heat

      Explore Advertising Newspaper (Oct 28 2010)

      Facebook Game Tracks Celebrity Heat EXCLUSIVE: Your ability to predict whether a celebrity's star power will rise or fall is about to come in handy. Launching on Saturday is FanSwarm, the first game to come from startup company Ayeah Games. Dubbed a "social reality" game for Facebook, the FanSwarm concept borrows from fantasy sports, except your team consists of a group of celebrities who score points based on what's being said about them in tweets and on various blogs. (Read Full Article)

      Mentions:   Barack Obama   Facebook

    9. Digital Dream World

      Explore Advertising Newspaper (Oct 19 2010)

      Welcome to a new world. It's a world in which people are eager to interact with ads. It's a world in which consumers want to have relationships with brands and conversations with marketers. It's a world that is causing a revolution in advertising and marketing. Unfortunately, it's a world that exists largely in our dreams. Let's start with a little background. Have you noticed that what was once called "interactive advertising" is now referred to as "display advertising?" The term interactive ad (Read Full Article)

      Mentions:   Facebook   Microsoft

    10. 'The Social Network' PR Battle

      Explore Advertising Newspaper (Oct 1 2010)

      'The Social Network' PR Battle  As Sony's unauthorized story of Mark Zuckerberg and the origins of Facebook, hits theaters today, the answer might be both the studio and the press-shy billionaire. Months before the film began screening, speculation was rampant in Hollywood and Silicon Valley about how Facebook and its founder would fight back against a heavily marketed film based on a controversial book that paints him in an unflattering light. Zuckerberg employed a strategy by his company's communications group and Outcast, its usual PR agency. (Read Full Article)

      Mentions:   Facebook   New York Times   Social Network

    11. JetBlue Guy: The Media's Most Wanted

      Explore Advertising Newspaper (Aug 17 2010)

      JetBlue Guy: The Media's Most Wanted It was revealed Monday that controversial JetBlue flight attendant Steven Slater had -- but of course! -- enlisted a Hollywood publicist. Slater's flak? The high-profile Howard Bragman, who's known for his representation of instant celebrities such as Monica Lewinsky and Oksana Grigorieva and of many gay celebs including Martina Navratilova. Although Bragman believes that Slater has the potential to have more than 15 minutes of fame, he said his first job is to help his client deal with the pending criminal charges. (Read Full Article)

      Mentions:   Steven Slater