1. Articles from BtoB Magazine

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    1. 'BtoB' Digital Edge Live explores social media, content marketing

      Explore BtoB Magazine (Mar 21 2012) Social Media Trends

      'BtoB' Digital Edge Live explores social media, content marketing San Francisco—Social media and content marketing were two of the hot topics discussed during afternoon panels at BtoB's Digital Edge Live conference here yesterday. (Read Full Article)

      Mentions:   Facebook

    2. 'BtoB' Digital Edge Live: Control the social mess before it controls you

      Explore BtoB Magazine (Mar 20 2012) Social Media Trends

      San Francisco—Although many companies are increasing their use of social media as a marketing channel, too many are allowing untrained employees with few guidelines to represent their brands, according to Jeremiah Owyang, industry analyst... (Read Full Article)

      Mentions:   Facebook   Altimeter Group

    3. Mobile ad spending growing faster than expected

      Explore BtoB Magazine (Jan 26 2012) Social Media Trends , Technology

      New York—The U.S. mobile advertising market is growing faster than expected, expanding by 80% this year to $2.61 billion, according to a new report from eMarketer. (Read Full Article)

      Mentions:   Google   Apple

    4. At 'BtoB's' Digital Edge: Scott emphasizes 'real-time marketing'

      Explore BtoB Magazine (Dec 9 2011) Public Relations Industry Trends , Social Media Trends

      At 'BtoB's' Digital Edge: Scott emphasizes 'real-time marketing' Chicago—During BtoB's Digital Edge virtual trade show Thursday, keynote speaker David Meerman Scott urged b-to-b marketers to engage in what he called “real-time marketing. (Read Full Article)

      Mentions:   Facebook   David Meerman Scott

    5. PR Society of America launches effort to define PR

      Explore BtoB Magazine (Nov 22 2011) Public Relations Industry Trends , Social Media Trends

      New York—The Public Relations Society of America has launched an initiative, called “Public Relations Defined,” with the goal of gaining consensus on the definition and role of public relations. (Read Full Article)

      Mentions:   Public Relations Society of America   Prsa

    6. ABM Executive Forum continues exploration of content

      Explore BtoB Magazine (Oct 26 2011)

      ABM Executive Forum continues exploration of contentBtoB MagazineSpeaking on a later panel, Gary Slack, chairman of Slack & Co., a marketing communications company, reassured the audience that corporations often have trouble creating compelling, useful content. “I think they suck,” he said, adding: “The PR ... (Read Full Article)

    7. Marketers reveal digital strategies at 'BtoB's' NetMarketing breakfast in Chicago

      Explore BtoB Magazine (Oct 18 2011) Public Relations Industry Trends , Social Media Trends

      Marketers reveal digital strategies at 'BtoB's' NetMarketing breakfast in Chicago Chicago—At BtoB's NetMarketing breakfast here on Tuesday, four prominent b-to-b marketing executives discussed how their companies are adjusting to digital marketing opportunities and altering priorities in the current economy. (Read Full Article)

      Mentions:   Facebook

    8. Study shows popularity of content marketing in b-to-b

      Explore BtoB Magazine (Oct 12 2011) Public Relations Industry Trends , Social Media Trends

      Study shows popularity of content marketing in b-to-b Cambridge, Mass.—More than 80% of b-to-b marketers use content marketing, according to a report released by HiveFire Inc., a marketing technology company. (Read Full Article)

    9. 'BtoB's' Leading Edge: Marketers must 'engage or die' with social media

      Explore BtoB Magazine (Jun 24 2011) Social Media Trends

      New York—B-to-b marketers must get active in social media marketing or face extinction, according to Brian Solis, principal at marketing consultancy Altimeter Group, in his opening video keynote Thursday at BtoB's daylong virtual trade... (Read Full Article)

      Mentions:   PR Newswire   Brian Solis

    10. DMA All for One: Marketing integration key to success

      Explore BtoB Magazine (Jun 21 2011)

      DMA All for One: Marketing integration key to success DMA All for One: Marketing integration key to successBtoB Magazine“Integration often becomes a problem because many marketers are not responsible for marketing; they're responsible for marketing communications. “Further, what data do you ignore, and what data do you collect, and store and leverage to cost-effectively ... (Read Full Article)

      Mentions:   Direct Marketing Association

    11. Mobile integration focus at BMA's Marketing Innovators seminar

      Explore BtoB Magazine (May 6 2011) Technology

      Mobile integration focus at BMA's Marketing Innovators seminar Mobile integration focus at BMA's Marketing Innovators seminarBtoB MagazineChicago—Alicia Dietsch, VP-marketing communications at AT&T Inc., stressed the importance of focusing on mobile marketing as part of a b2b campaign while speaking here at Business Marketing Association's Marketing Innovators Luncheon Seminar Thursday. ... (Read Full Article)

    12. Summit: Data to drive future growth

      Explore BtoB Magazine (Feb 14 2011)

      Summit: Data to drive future growth Summit: Data to drive future growthBtoB Magazine... Dow Jones Clients Solutions, Factiva and other programs targeting such vertical sectors as risk compliance, procurement and corporate communications). ... (Read Full Article)

    13. Is b2b marketing really obsolete?

      Explore BtoB Magazine (Jan 17 2011) Social Media Trends

      Is b2b marketing really obsolete? Is b2b marketing really obsolete?BtoB MagazineThat's the new game space of marketing communications. BtoB: Tom, how are you approaching marketing to people on their mobile devices? ... (Read Full Article)

    14. Making text marketing messages pay off big

      Explore BtoB Magazine (Dec 6 2010) Social Media Trends

      Making text marketing messages pay off big Making text marketing messages pay off bigBtoB MagazineWhile email continues to be the most widely used b2b marketing communications channel, marketers are recognizing the benefits of using such other digital ...and more » (Read Full Article)

    15. Largest companies ramping up Twitter use dramatically

      Explore BtoB Magazine (Nov 12 2010) Social Media Trends

      Largest companies ramping up Twitter use dramatically North Dartmouth, Mass.—America’s largest companies have upped their use of Twitter strongly over the past year, with 60% of Fortune 500 companies actively tweeting, compared with 35% in 2009, according to new research from the University of Massachusetts at Dartmouth. The 2010 version of “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies” was conducted by Nora Ganim Barnes, director of UMass Darmouth’s Center for Marketing Researc (Read Full Article)

    16. Essential Tips for Social Media & Content Marketing

      Explore BtoB Magazine (Oct 25 2010)

      Essential Tips for Social Media & Content Marketing Adam Singer of TopRank's Online Marketing Blog writes "Content marketing is essential for B2B businesses providing both qualitative and quantitative returns. And while 6 in 10 marketers are planning to increase content marketing spends this year, success-rates still vary greatly as it’s a new concept for most." Get tips on how to optimize your social media content marketing from the post. READ MORE (Read Full Article)

    17. 10 new directors join DMA board

      Explore BtoB Magazine (Oct 11 2010)

      10 new directors join DMA boardBtoB MagazineOfficers of the association elected to serve for the next 12 months include Vice Chairman Don McKenzie, who is vice chairman of marketing communications and ... (Read Full Article)

      Mentions:   Direct Marketing Association

    18. Survey: Companies look inside for social media expertise

      Explore BtoB Magazine (Sep 10 2010) Public Relations Industry Trends , Social Media Trends

      Survey: Companies look inside for social media expertise New Yorkand#8212;When companies seek to ramp up their social media marketing activities, they tend to reassign existing marketing and communications staff to handle the chores, according to a new survey by trade publication PRWeek and public... (Read Full Article)

    19. Hurd's inglorious departure sparks speculation about HP

      Explore BtoB Magazine (Aug 16 2010) Public Relations Industry Trends

      Hurd's inglorious departure sparks speculation about HP Hurd's inglorious departure sparks speculation about HPBtoB MagazinePerhaps influenced by BP's recent missteps in crisis communications, HP decided to get out in front of the story. (An APCO spokesperson also declined to ...and more » (Read Full Article)

      Mentions:   Apple Inc.   Gartner Research   Mark Hurd

    20. Meredith announces acquisition of mobile marketing firm

      Explore BtoB Magazine (Jul 14 2010)

      Meredith announces acquisition of mobile marketing firm Meredith announces acquisition of mobile marketing firmBtoB Magazine... New Media Strategies; healthcare marketing communications company Big Communications; and database strategy and analytics company Directive Corp. ...and more » (Read Full Article)