1. Articles from Marketing Jobs & Marketing News

    marketingweek.co.uk

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    1. Because we're worth it

      Explore Marketing Jobs & Marketing News (Mar 21 2012) Public Relations Industry Trends , Social Media Trends

      Because we're worth it Public relations may be essential to the majority of organisations, but the profession must do more to prove to firms that it is worthy of a seat on the board, according to research carried out by professional body the Public Relations Consultants Association (PRCA). Most directors (73%) believe their PR and communications function is doing a good or average job within their company, yet only 13% think it is reaching its full potential within the business. This is partly because companies are no (Read Full Article)

    2. Mobile use will drive uptake of contactless payments

      Explore Marketing Jobs & Marketing News (Jan 25 2012) Technology

      It was no surprise to read about the low level of contactless card payments in YouGov’s mobile wallet study and the subsequent call for a greater focus on education from banks and retailers (www.MWlinks.co.uk/NFCed). With any new payment technology there is bound to be a learning process and hesitancy about its use. There were many misgivings about Chip and PIN in its early days but now it is the norm with minimal user concerns. The uptake of contactless payments will undoubtedly increase in the (Read Full Article)

    3. Repositioning rubbish: How a B2B brand won a Marketing Week award

      Explore Marketing Jobs & Marketing News (Sep 7 2011)

      Repositioning rubbish: How a B2B brand won a Marketing Week award Marketing WeekRepositioning rubbish: How a B2B brand won a Marketing Week awardMarketing WeekVeolia and agency IAS B2B Marketing aimed to redefine the brand and the concept of waste management with a campaign featuring wildlife images to illustrate Veolia's approach to corporate social responsibility. It also wanted to show how it helps local ... (Read Full Article)

    4. Telling stories central to brand strategy plot

      Explore Marketing Jobs & Marketing News (Jul 6 2011) Social Media Trends

      Telling stories central to brand strategy plot Marketing WeekTelling stories central to brand strategy plotMarketing WeekMarketing Week (MW): You ask interviewees for entry-level positions at Diageo about your corporate social responsibility policy. Why is telling the story of your CSR programme so important? Andy Fennell (AF): One of the things we talk about at careers ... (Read Full Article)

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    5. Branding is not an exercise in spin

      Explore Marketing Jobs & Marketing News (Apr 27 2011)

      Branding is not an exercise in spin Marketing WeekBranding is not an exercise in spinMarketing WeekIf we take a deeper, more complete view of branding the question for BP is whether channeling millions into corporate communications at this time actually damages rather than rebuilds brand equity. There may not be any more oil being pumped into the ...and more » (Read Full Article)

    6. Make trends and influence people

      Explore Marketing Jobs & Marketing News (Mar 23 2011)

      Make trends and influence people (Read Full Article)

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    7. What marketers can expect from lawmakers in 2011

      Explore Marketing Jobs & Marketing News (Dec 21 2010)

      What marketers can expect from lawmakers in 2011 Marketing WeekWhat marketers can expect from lawmakers in 2011Marketing WeekWhat: The Committee of Advertising Practice's code for non-broadcast advertising will be extended to companies' marketing communications online. ... (Read Full Article)

    8. Thinking green

      Explore Marketing Jobs & Marketing News (Dec 2 2010)

      Thinking green Marketing WeekThinking greenMarketing WeekSo which brands do consumers feel are the best performers when it comes to corporate social responsibility? The top performer was The Co-operative - 1 in 10 ... (Read Full Article)

    9. Social media is for people, not brands

      Explore Marketing Jobs & Marketing News (Sep 1 2010) Social Media Trends

      Social media is for people, not brands Marketing WeekSocial media is for people, not brandsMarketing WeekAs such it joins the integrated marketing communications mix as an interesting, but probably unjustifiable, alternative to other more established and ...and more » (Read Full Article)

    10. Brands keep their finger

      Explore Marketing Jobs & Marketing News (Jul 14 2010) Public Relations Industry Trends , Social Media Trends

      Brands keep their finger Marketing WeekBrands keep their fingerMarketing WeekWe have shaken up customer services and corporate communications and then merged them. So everyone is now a passenger communications adviser. ...and more » (Read Full Article)

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