1. Articles from chiefmarketer.com

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    1. Eleven Ways Cloud Computing Will Help Marketers

      Explore chiefmarketer.com (Feb 24 2012)

      Eleven Ways Cloud Computing Will Help Marketers Cloud computing isn't just another marketing buzzword. Far from it. This is the real deal, an enormous change with huge implications for marketers, and competitive advantages for those who act on it early. Out on the front lines, marketers need to explore how these changes can affect how we do business. (Read Full Article)

      Mentions:   Facebook   Yahoo   Google

    2. Customer Loyalty: The Gift That Keeps on Giving

      Explore chiefmarketer.com (Dec 13 2011) Social Media Trends

      Loyalty efforts traditionally provide rich amounts of data on a member’s transactions. Transaction data, however, only reveals what a loyalty program member is currently buying. Transaction data rarely provides insight on what else the member could be buying, the reasons behind the purchase or what differentiates this customer from others. Trying to learn from transactions alone is like receiving a gift without knowing why or who gave it to us. We want to thank the person for the gift and let them know how much it’s appreciated. We want to know more about the giver so we can ... (Read Full Article)

    3. Optimization Modeling Helps Marketers Get Prospects’ Attention

      Explore chiefmarketer.com (May 31 2011)

      Segmentation and predictive modeling are great for improving individual customer interactions. But there are analytic offerings that can help marketers with the broader issues they face when considering their bigger-picture strategies. For example, how can they determine the impact on campaign response rates were they to promote a new product within an email promotion, as opposed to an established product or a combination of the two? What would be the effect of reducing the marketing budget for a specific campaign by 10%? What would be the impact on revenue of sending out twice as many emails as are currently being ... (Read Full Article)

    4. The .brand Domains Are Coming – Are You .Ready?

      Explore chiefmarketer.com (May 26 2011)

      The .brand Domains Are Coming – Are You .Ready? Today, the Internet uses top-level domains such as .com, .net, .biz, .info, and .org, as well as country domains like .de, .uk or .ca. Later this year ICANN, the governing body for Internet domain names, is expected to begin taking applications from organizations and consortiums wishing to operate their own top-level domain, opening up an expected wave of .brand domains. The new generation of names will both include more languages and look more personal and branded. In 2012, we could see the first domain communities, geographies, interests, brands and more emerge to the right of the dot - like .chicago, .sports ... (Read Full Article)

      Mentions:   SEO   Dell

    5. Best Practices: Strategies for Growing an Email Program

      Explore chiefmarketer.com (May 24 2011) Public Relations Industry Trends , Social Media Trends

      Between opt-outs and email address changes, any brand's email list can shrink at the rate of 30% to 35% annually—most of it certainly because of the latter, rather than the former. Thus, it's imperative that marketers always have acquisition tactics in the field to (Read Full Article)

    6. Make Sure You Use Your Data Properly

      Explore chiefmarketer.com (Apr 28 2011)

      (Read Full Article)

    7. Is Charlie Sheen's PR Strategy "Winning?"

      Explore chiefmarketer.com (Mar 9 2011) Social Media Trends

      Is Charlie Sheen's PR Strategy "Winning?" Is Charlie Sheen destroying or building a tiger-blood fueled brand? Is there anything marketers could learn from Sheen's PR "strategy?" (Read Full Article)

      Mentions:   Facebook   CNN

    8. Detailed Matchbacks Offer Stronger B-to-B Purchase Data

      Explore chiefmarketer.com (Feb 14 2011)

      For marketers, using data to determine which marketing communications contributed to generating a purchase helps guide media decisions. But capturing and incorporating these influences is difficult for marketers of all stripes—those focusing on consumers as well as industrial targets. And within the business-to-business arena, there are additional complexities. It is easy—and therefore tempting—to attribute a sale either to the last outreach effort, or the one which actually results in a sale. But there are several hazards in using these methods. The first is that electronic solicitations often result in immediate sales, or have built-in sales tracking mechanisms ... (Read Full Article)

    9. Five Marketing Resolutions to Make—and Keep—in 2011

      Explore chiefmarketer.com (Jan 6 2011) Public Relations Industry Trends , Social Media Trends

      Five tactics that will be critical for a successful interactive marketing program this year (Read Full Article)

      Mentions:   Pew Research Center

    10. Best DM Copywriting Blends Old and New Tactics

      Explore chiefmarketer.com (Dec 20 2010)

      Chief Marketer recently talked with Bruce Henderson, group creative director/senior partner creative with Ogilvy&Mather Worldwide, New York, to get his thoughts on the current state of DM wordsmithing and why keeping search in mind should be job one for all copywriters. (Read Full Article)

    11. Q&A: Act Now to Reengage Inactive Email Subscribers

      Explore chiefmarketer.com (Nov 19 2010)

      Advice from BrightWave Marketing's Brent Rosengren on reengaging inactive email subscribers (Read Full Article)

    12. Why Marketers Need to Start "Unmarketing"

      Explore chiefmarketer.com (Nov 3 2010) Social Media Trends

      Social media, customer engagement, and "unmarketing" (Read Full Article)