1. Articles from Direct Marketing News

    dmnews.com

    1-25 of 25

    1. Ikea Cmo at home with integrated mix

      Explore Direct Marketing News (May 1 2012)

      It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself. (Read Full Article)

      Mentions:   Digital

    2. Report: Pinterest third most popular social network

      Explore Direct Marketing News (Apr 6 2012) Social Media Trends

      Photo-sharing site Pinterest is now the third most popular US social networking site after Facebook and Twitter, said Experian's PR manager of marketing services Jennifer Marshall. Experian revealed the finding in its 2012 Digital Marketer Report, which also showed 91% of online adults use social media regularly. (Read Full Article)

      Mentions:   Facebook

    3. Brands must evolve, says Coca-Cola SVP

      Explore Direct Marketing News (Nov 10 2011)

      Brands need to keep up with the pace of innovation and consumers' interests to retain and build value, said Wendy Clark, SVP of integrated marketing communications and capabilities at The Coca-Cola Co., during a keynote address at the ad:tech New York conference on Nov. 10. (Read Full Article)

    4. Prepare your company for marketing in the digital world

      Explore Direct Marketing News (Oct 1 2011) Social Media Trends

      Prepare your company for marketing in the digital world Social and digital media are profoundly changing how we engage with media, colleagues, family and friends, as well as how we conduct business. To maintain a competitive edge, strategy and marketing executives must embrace these changes, create alignment for all senior executives, and drive transformation in their organizations. (Read Full Article)

    5. Report: Consumer Internet, mobile services drive targeted media spending

      Explore Direct Marketing News (Sep 28 2011) Public Relations Industry Trends

      The latest forecast from Veronis Suhler Stevenson (VSS), issued Sept. 28, projects that targeted media will be the fastest-growing media sector in terms of total spending in 2011, due primarily to an uptick in consumer Internet, mobile services and branded entertainment. (Read Full Article)

    6. Social media calls for new approach to online measurement

      Explore Direct Marketing News (Jul 6 2011) Social Media Trends

      Measuring social media effectively is vital to understanding what impact your efforts are having on your business goals. What steps should you take to ensure your company is tracking your social media efforts in a way that makes sense for you? (Read Full Article)

    7. Deploy social media effectively

      Explore Direct Marketing News (Jun 1 2011) Public Relations Industry Trends , Social Media Trends

      Deploy social media effectively Much fuss has been made in marketing, public relations, advertising and digital circles about who "owns" social media. Go to any conference or read various industry blogs and you're bound to come across a spirited debate on this very topic. (Read Full Article)

      Mentions:   Public Relations Society of America

    8. Our look at the most — and least — engaging social media

      Explore Direct Marketing News (Apr 1 2011) Social Media Trends

      Our look at the most — and least — engaging social media Summit Entertainment, the studio behind the Jake Gyllenhaal film Source Code, launched a visually impressive social media and mobile campaign to promote the film's debut. The studio encouraged consumers to tag a QR code from a promotional poster, play the accompanying game and share their location and actions through Facebook and Twitter. (Read Full Article)

      Mentions:   Facebook

    9. Traditional and digital marketing thrive in tandem

      Explore Direct Marketing News (Apr 1 2011) Social Media Trends

      Direct and digital marketers today are tasked with defining and refining the optimal marketing communications strategy based on audience and objectives. (Read Full Article)

      Mentions:   Digital   Direct Marketing Association

    10. Focus on two-way conversation

      Explore Direct Marketing News (Apr 1 2011) Social Media Trends

      Focus on two-way conversation When you think of direct marketing, do you think of a static print piece addressed to "occupant," a printed direct mail piece personalized with an individual's name, or are you thinking of a customized cross-media campaign where 
individual recipients are sent relevant marketing materials regardless of media channel? Over the last two decades, direct marketing has transformed dramatically, but the main purpose has not changed. (Read Full Article)

    11. Social media marketers must go beyond tracking for better ROI: Adobe Omniture Summit 2011

      Explore Direct Marketing News (Mar 11 2011)

      (Read Full Article)

    12. Retailers credit marketing for boosting January recovery

      Explore Direct Marketing News (Mar 1 2011)

      Retailers credit marketing for boosting January recovery Same-store retail sales increased across the board in January despite disappointing unemployment numbers, a record snowfall and a strong holiday season. (Read Full Article)

      Mentions:   Wall Street

    13. Kenneth Cole tweets about Egypt

      Explore Direct Marketing News (Feb 3 2011) Social Media Trends

      Think Kenneth Cole is a jerk? Fine. Will it keep you from buying a pair of his shoes if given the right offer at the right time? Probably not. (Read Full Article)

      Mentions:   Facebook

    14. ROI is fool's gold for social marketers

      Explore Direct Marketing News (Oct 18 2010) Public Relations Industry Trends , Social Media Trends

      ROI is fool's gold for social marketers With any rise in spend comes a corresponding lift in expectations. Today, that double-edged sword is tucked tightly in the hands of social marketing professionals. (Read Full Article)

      Mentions:   ROI

    15. Social media is a tool, not a destination: DMA2010

      Explore Direct Marketing News (Oct 14 2010) Social Media Trends

      Social media is a tool - not a destination, said Jeffrey Hayzlett, author and former CMO of Kodak, during the closing keynote at the DMA:2010 Conference & Exhibition on October 13. (Read Full Article)

    16. Populate online media rooms to drive traffic

      Explore Direct Marketing News (Sep 20 2010)

      In this every-click-counts era, marketers are constantly looking for new and cost-effective ways to drive website traffic. The online media room, once a lonely cul-de-sac populated by press releases meant for reporters and investors, has now taken on a completely new role and mission. (Read Full Article)

    17. Twitter redesign means more brand engagement with consumers, say industry experts

      Explore Direct Marketing News (Sep 16 2010)

      Marketers will be able to create a deeper level of engagement with consumers through Twitter's revamped website, which industry experts say is a welcome change. The redesign, which the social networking and micro-blogging service began to preview September 14, touts enhancements such as embedded photos and videos; a “window” with richer details, such as replies, and other Tweets created by the user; a map of geo-tagged Tweets; and mini-profiles that don't require navigating from the main pag (Read Full Article)

      Mentions:   Forrester Research

    18. 10 startups win PepsiCo support

      Explore Direct Marketing News (Sep 9 2010) Social Media Trends

      PepsiCo has named the winners of its first PepsiCo10 incubator program, which is matching its brands with media, communications and technology entrepreneurs to create digital media and social marketing programs. Here's no surprise: many of the winning companies operate under the direct marketing umbrella. (Read Full Article)

      Mentions:   Mashable

    19. Brands turn to direct agencies for social media help: study

      Explore Direct Marketing News (Sep 7 2010) Public Relations Industry Trends , Social Media Trends

      Brands are more likely to turn to direct marketing agencies for external social media planning and execution help than advertising, digital, PR and media planning and buying shops, according to a study conducted by PRWeek and public relations agency MS&L. (Read Full Article)

    20. Maximize social strategy with minimal resources

      Explore Direct Marketing News (Aug 23 2010) Social Media Trends

      Social media provides an enormous marketing opportunity, but many brands continue to struggle with social strategies because the rules aren't always clear. Marketing managers understand the need to engage with consumers yet many worry about negative publicity and straining internal resources. (Read Full Article)

      Mentions:   Facebook   ROI

    21. Brands try rewards application

      Explore Direct Marketing News (Aug 22 2010)

      Brands try rewards application Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls. (Read Full Article)

      Mentions:   Los Angeles   Facebook   Forrester Research

    22. Pepsi uses 'Refresh Project' to clean up spill

      Explore Direct Marketing News (Aug 3 2010)

      Months ago, we profiled PepsiCo's move away from a traditional Super Bowl ad in favor of the philanthropy-focused "Refresh Project," which promised millions of dollars for good causes. (Read Full Article)

      Mentions:   The New York Times

    23. Agencies turn attention to China

      Explore Direct Marketing News (Jul 23 2010)

      While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying. (Read Full Article)

      Mentions:   Google   The Wall Street Journal

    24. Segmenting tweens/teens

      Explore Direct Marketing News (Jul 12 2010)

      Segmenting tweens/teens Teens control billions in buying power, creating an audience for marketers (Read Full Article)

    25. Twitter e-commerce play a mixed bag for marketers

      Explore Direct Marketing News (Jul 12 2010)

      Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using the deal-promotion platform. (Read Full Article)

      Mentions:   Dell   Forrester Research   Direct Marketing Association