1. Articles from ducttapemarketing.com

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    1. 5 Non Spammy Ways To Get a Blogger’s Attention

      Explore ducttapemarketing.com (May 14 2012)

      5 Non Spammy Ways To Get a Blogger’s Attention Everyone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundational element of your PR approach. So, I thought I would share of few of my thoughts on the most effective [...] 5 Non Spammy Ways To Get a Blogger’s Attention is a post from: Small Business Marketing Blog from Duct Tape Marketing (Read Full Article)

    2. 5 Ways to Make the Social Layer Pay

      Explore ducttapemarketing.com (Apr 13 2012) Social Media Trends

      5 Ways to Make the Social Layer Pay 5 Ways to Make the Social Layer PayThis content from: Duct Tape Marketing 5 Ways to Make the Social Layer PayThis content from: Duct Tape Marketing As I continue to try to help small business owners and marketers embrace all things social, I’ve begun to talk about it in different terms. We’ve moved beyond the notion that social media is department or even a set of tactics, but [...] (Read Full Article)

    3. 7 Competition Crushing Value Propositions

      Explore ducttapemarketing.com (Mar 26 2012)

      7 Competition Crushing Value Propositions 7 Competition Crushing Value PropositionsThis content from: Duct Tape Marketing 7 Competition Crushing Value PropositionsThis content from: Duct Tape Marketing One of the biggest challenges that any small business faces in the area of marketing is standing out from everyone else that say it’s doing what you’re doing. Until you can firmly offer a solid reason for why you should buy from or hire us [...] (Read Full Article)

      Mentions:   New York Times   Peter Shankman

    4. 5 Ways for Small Business to Jump on the Big Data Train

      Explore ducttapemarketing.com (Mar 19 2012)

      5 Ways for Small Business to Jump on the Big Data Train 5 Ways for Small Business to Jump on the Big Data TrainThis content from: Duct Tape Marketing 5 Ways for Small Business to Jump on the Big Data TrainThis content from: Duct Tape Marketing The idea of something that’s being called “Big Data” has definitely reached the trend tipping point. Tech firms like are all about it. PR firms are forming teams to promote it and consulting firms have their business technology [...] (Read Full Article)

      Mentions:   Google   CRM

    5. 7 Steps To Sure Fire Marketing Success

      Explore ducttapemarketing.com (Nov 3 2011) Social Media Trends

      7 Steps To Sure Fire Marketing Success 7 Steps To Sure Fire Marketing SuccessThis content from: Duct Tape Marketing 7 Steps To Sure Fire Marketing SuccessThis content from: Duct Tape Marketing Here’s my take on business. Every business is simply a set of systems and marketing just happens to be the most important of these systems. Few business owners have trouble thinking in terms of business systems for things like building their product, paying [...] (Read Full Article)

    6. The Changing Face of Lead Generation

      Explore ducttapemarketing.com (Oct 17 2011) Public Relations Industry Trends , Social Media Trends

      The Changing Face of Lead Generation The Changing Face of Lead GenerationThis content from: Duct Tape Marketing The Changing Face of Lead GenerationThis content from: Duct Tape Marketing I’ve spent a great deal of time over the last few years professing the virtues of what I’ve been calling the lead generation trio made up of some combination or advertising, public relations and referrals. The idea behind the trio concept is to acknowledge [...] (Read Full Article)

      Mentions:   SEO   ROI

    7. 5 Steps to Small Business Public Relations Success

      Explore ducttapemarketing.com (Oct 13 2011) Public Relations Industry Trends , Social Media Trends

      5 Steps to Small Business Public Relations Success 5 Steps to Small Business Public Relations SuccessThis content from: Duct Tape Marketing 5 Steps to Small Business Public Relations SuccessThis content from: Duct Tape Marketing Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.) The credibility that comes with [...] (Read Full Article)

      Mentions:   Google

    8. Mirror, Mirror on the Wall, I’m My Ideal Client After All

      Explore ducttapemarketing.com (Jun 27 2011)

      Mirror, Mirror on the Wall, I’m My Ideal Client After All Mirror, Mirror on the Wall, I’m My Ideal Client After AllThis content from: Duct Tape Marketing Mirror, Mirror on the Wall, I’m My Ideal Client After AllThis content from: Duct Tape Marketing I believe that most businesses are uniquely suited to serve a narrowly defined ideal client. Determining just who that is, and making their description a central theme of all of our marketing communications, is one of the foundational elements [...] (Read Full Article)

    9. Hire a Journalist

      Explore ducttapemarketing.com (Jul 19 2010)

      Hire a JournalistThis content from: Duct Tape Marketing Hire a JournalistThis content from: Duct Tape Marketing I owe the idea in this post to a conversation I had with David Meerman Scott, author of The New Rules of Marketing and PR. Most every business these days is really a publishing business of some sort, whether they think that way or not. The need to produce [...] (Read Full Article)

      Mentions:   David Meerman Scott