1. Articles from Forbes.com Blogs

    blogs.forbes.com

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    1. Curation is More Than Integration

      Explore Forbes.com Blogs (Aug 2 2011) Social Media Trends

      Curation is More Than Integration Forbes Digital Download (blog)Curation is More Than IntegrationForbes Digital Download (blog)When “curate” first showed in our world, it was being used as a new way to speak about integration; of activating the various disciplines of marketing communications to work in synergistic harmony with one another. Indeed, curation has something to do ... (Read Full Article)

    2. 10 Steps to Successful Thought Leadership to Elevate Your Career and Your Organization

      Explore Forbes.com Blogs (Aug 1 2011) Social Media Trends

      10 Steps to Successful Thought Leadership to Elevate Your Career and Your Organization As employees seek to strengthen their identity in the workplace they must find ways to make an immed (Read Full Article)

      Mentions:   Facebook   Google

    3. What Can Small Businesses Learn from Intel's Social Media Strategy?

      Explore Forbes.com Blogs (Jul 19 2011) Social Media Trends

      What Can Small Businesses Learn from Intel's Social Media Strategy? Forbes (blog)What Can Small Businesses Learn from Intel's Social Media Strategy?Forbes (blog)Email remains the top choice for marketing communications among all age groups. Jesse: What place does engaging visual content have in an effective social media strategy? Ekaterina: Center stage. Content always was, and is still, king. ... (Read Full Article)

      Mentions:   Facebook   Google   Forbes

    4. Social Media Is Not Creating The Laziest Generation

      Explore Forbes.com Blogs (Jul 18 2011) Social Media Trends

      Social Media Is Not Creating The Laziest Generation Social Media Is Not Creating The Laziest GenerationForbes (blog)Sometimes 140 characters can influence corporate social responsibility and even lead movements. It's a debate, I think, and one I hope will continue. Dean Obeidallah got me to thinking, and I really appreciate that. One thing's certain: I'll be ...and more » (Read Full Article)

      Mentions:   Facebook   Google   Arianna Huffington

    5. How The Private Sector Can Drive Social Innovation

      Explore Forbes.com Blogs (Jun 29 2011)

      How The Private Sector Can Drive Social Innovation Forbes (blog)How The Private Sector Can Drive Social InnovationForbes (blog)Much has changed since the term “corporate social responsibility” was first coined in the 1960's. Today, the world's largest companies are in a unique position to play a much greater role in driving social change than ever before. ... (Read Full Article)

      Mentions:   Hewlett-Packard

    6. Preparing For A World Where Customers Learn To Say No

      Explore Forbes.com Blogs (Jun 27 2011) Social Media Trends

      Preparing For A World Where Customers Learn To Say No Forbes (blog)Preparing For A World Where Customers Learn To Say NoForbes (blog)After a while, they will learn to block out the noise – or simply opt out of receiving all marketing communications. We know some companies receive literally thousands of 'opt out' requests – every week. That cannot be a sustainable model for any ...and more » (Read Full Article)

      Mentions:   Facebook   Nielsen   Google

    7. Diversity Management is the Key to Growth: Make It Authentic

      Explore Forbes.com Blogs (Jun 13 2011)

      Diversity Management is the Key to Growth: Make It Authentic Forbes (blog)Diversity Management is the Key to Growth: Make It AuthenticForbes (blog)Diversity management will begin to develop rapidly, out from under the traditional human resources and talent acquisition roles, to assume more dotted-line responsibilities that will touch corporate strategy, corporate social responsibility, ... (Read Full Article)

    8. Interview With ANA's Bob Liodice: Brands Have Become Transparent To Consumers--That's The Beauty Of Media Evolution

      Explore Forbes.com Blogs (Jun 7 2011) Social Media Trends

      Interview With ANA's Bob Liodice: Brands Have Become Transparent To Consumers--That's The Beauty Of Media Evolution I just had a revealing conversation with Bob Liodice, the President of the Association of National Advertisers (ANA). We focused on a topic that's top-of mind for both of us: the changing role of marketing communications in the new media landscape. (Read Full Article)

      Mentions:   Forbes

    9. What’s Your Return on Integrity?

      Explore Forbes.com Blogs (Jun 6 2011)

      A ten-year-old in my daughter’s class summed it up better than I ever could during a session I led about corporate social responsibility.  He asked, “How do we know if companies are telling the truth?” Further, while we’ve seen an increasing ... (Read Full Article)

    10. CSR@Intel: H.R., Communications, and Talent Management All Take Responsibility

      Explore Forbes.com Blogs (May 23 2011) Social Media Trends

      After discussing her career path, Suzanne Fallender, director of strategy and communications for Intel's Global Corporate Responsibility office, switched gears. (Read Full Article)

      Mentions:   Microsoft

    11. Answer Me, Dammit! I'm Your Most Important Customer!

      Explore Forbes.com Blogs (May 11 2011)

      Forbes (blog)Answer Me, Dammit! I'm Your Most Important Customer!Forbes (blog)Now, some of you might be saying that this is old news, that the concept of marketing communications as a “conversation” is well established and everyone should know about it. That may be true in a few cases but the reality is that many, ... (Read Full Article)

    12. The Five Elements of the Best CSR Programs

      Explore Forbes.com Blogs (Apr 26 2011) Social Media Trends

      The Five Elements of the Best CSR Programs This is a guest post written by Paul Klein, the founder of Impakt Corp., a Toronto-based advisory se (Read Full Article)

    13. Five Things the Royal Wedding Can Teach Us About Marketing

      Explore Forbes.com Blogs (Apr 19 2011)

      Five Things the Royal Wedding Can Teach Us About Marketing Five Things the Royal Wedding Can Teach Us About MarketingForbes (blog)Corporate social responsibility continues to move its way upward on company agendas, and amidst all the Royal Wedding hype, it's refreshing to see that the happy couple has established a charity gift website. Through the site, well-wishers can donate ...and more » (Read Full Article)

    14. Why is T-Mobile Still Running an Anti-AT&T iPhone Ad...?

      Explore Forbes.com Blogs (Apr 10 2011) Technology

      Why is T-Mobile Still Running an Anti-AT&T iPhone Ad...? I couldn't believe my eyes when I saw this one in a commercial break on Saturday Night Live: a T-Mobile ad panning the iPhone guy for having lost his shirt to AT&T. Quite the disconnect considering AT&T is T-Mobile USA's prospective acquirer! According to T-Mobile spokesman Reid Walker, "The ads continue [...] (Read Full Article)

    15. Does an MBA in CSR Devalue Your Resume?

      Explore Forbes.com Blogs (Mar 28 2011)

      Does an MBA in CSR Devalue Your Resume?Forbes (blog)When there's so much disapproval of companies for their lack of corporate social responsibility, how exactly do we expect these global businesses to suddenly turn around decades of processes in favor of business practices that are transparent, ...and more » (Read Full Article)

    16. What Is Your Next Job as a “Responsible Professional”?

      Explore Forbes.com Blogs (Mar 22 2011)

      What Is Your Next Job as a “Responsible Professional”? What Is Your Next Job as a “Responsible Professional”?Forbes (blog)Now, in what promises to be a highly interactive session, Vault is teaming up with Carol to discuss how this constantly evolving role of corporate social responsibility is changing the way businesses and professionals think about HR, business growth, ... (Read Full Article)

    17. Corporate Responsibility Nonprofit, B Lab, Shows Strong Growth

      Explore Forbes.com Blogs (Mar 16 2011)

      Corporate Responsibility Nonprofit, B Lab, Shows Strong Growth Corporate Responsibility Nonprofit, B Lab, Shows Strong GrowthForbes (blog)If you want to read about a specific B Corp, here's a piece we did on Fair Trade Sports, a Seattle company that makes balls for soccer, basketball, football and rugby. Its founder, Scott James, contributes to Forbes' Corporate Social Responsibility ... (Read Full Article)

      Mentions:   Forbes

    18. The SXSW Survival Guide

      Explore Forbes.com Blogs (Mar 12 2011)

      The SXSW Survival Guide Forbes Digital Download (blog)The SXSW Survival GuideForbes Digital Download (blog)Linda Boff (global director, marketing communications, GE): Pace yourself. CC Chapman (author, entrepreneur): Embrace the fact that you can NOT be everywhere and attend everything…you'll kill yourself trying to make it to everything. ... (Read Full Article)

      Mentions:   C.C. Chapman

    19. It's Media Consumption, Stupid!

      Explore Forbes.com Blogs (Mar 9 2011)

      It's Media Consumption, Stupid! It's Media Consumption, Stupid!Forbes (blog)In marketing communications it's media consumption, stupid, not media distribution. Words to live by in an increasingly fragmenting, media rich environment where a dollar wasted simply can't be tolerated. The Prosper Foundation promotes and supports ... (Read Full Article)

    20. Six Archetypes of Sales and Marketing

      Explore Forbes.com Blogs (Mar 5 2011)

      Six Archetypes of Sales and Marketing Six Archetypes of Sales and MarketingForbes (blog)A master storyteller, the Egoist has a flair for media relations and public speaking. As leaders, however, Egoists are usually neither detailed nor process oriented. They delegate. In the right environment, an Egoist can galvanize a company to achieve ... (Read Full Article)

    21. Can CSR Retain Employees?

      Explore Forbes.com Blogs (Feb 25 2011)

      Can CSR Retain Employees? Can CSR Retain Employees?Forbes (blog)That's how Jeff Swartz, CEO of Timberland, responded to a question about whether the company's commitment to corporate social responsibility is reflected in a lower turnover rate. Swartz was speaking at GreenBiz's State of Green Business forum in ... (Read Full Article)

    22. Careers in CSR: Job Profiling the Chief Sustainability Officer

      Explore Forbes.com Blogs (Feb 22 2011)

      Careers in CSR: Job Profiling the Chief Sustainability OfficerForbes (blog)Conducted by Footprint Talent, an Atlanta-based corporate social responsibility recruitment firm, and WAP Sustainability, the survey, titled “The State of The CSO: An Evolving Profile,” polled 254 CEOs, HR chiefs, chief operating officers and CSOs to ... (Read Full Article)

    23. SEC Wants Follow You On Twitter, Facebook, LinkedIn, YouTube...

      Explore Forbes.com Blogs (Feb 15 2011) Social Media Trends

      SEC Wants Follow You On Twitter, Facebook, LinkedIn, YouTube... File this one under: "There Are Better Things The SEC Can Be Doing." (Read Full Article)

      Mentions:   Social Media   Facebook   Digg

    24. How Much Did Arianna Huffington Make and Is It Fair Her Writers Made Nothing?

      Explore Forbes.com Blogs (Feb 12 2011)

      How Much Did Arianna Huffington Make and Is It Fair Her Writers Made Nothing? Reports on how much Arianna made on the sale of the Huffington Post range from $14 million to $100 million. And now some are grumbling that her writers have been unfairly cut out of the mix. Is this fair? (Read Full Article)

      Mentions:   Huffington Post   New York Times   Washington Post