1. Articles from Forbes.com

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    1. Disaster Recovery: Crisis Communication 101

      Explore Forbes.com (May 17 2012)

      Disaster Recovery: Crisis Communication 101 When a lawsuit, technical glitch, or other crisis strikes your company, your first instinct is to panic. And that's why you need to be prepared ahead of time. Learn the basics with the first installment of our crisis communications series. (Read Full Article)

      Mentions:   New York Times   WSJ

    2. Four Secrets To More Effective E-mail Marketing

      Explore Forbes.com (May 16 2012)

      Four Secrets To More Effective E-mail Marketing Guest post written by Sam Cece San Cece is CEO of StrongMail, a provider of e-mail marketing software. Most people today are dealing with information overload. In this era of smart phones, status updates, texting, Tweeting and everything in between, there are more messages coming at us than ever before, making it tough to get ... (Read Full Article)

    3. Defining the Social Purpose of Business

      Explore Forbes.com (May 14 2012)

      Defining the Social Purpose of Business It’s ten years into companies’ efforts to engage in corporate social responsibility (CSR) and the returns for business still aren’t good enough. On the one hand, CSR isn’t going away anytime soon. It’s an important business discipline that has become the equivalent of table stakes, especially for large public corporations. No matter what the industry, failing to be “responsible” is regarded as a business risk. On the other hand, although significant amounts of time and money are spent on an area (Read Full Article)

    4. Three Reasons Why Genuine Social Change Is Better than CSR

      Explore Forbes.com (May 1 2012)

      Three Reasons Why Genuine Social Change Is Better than CSR I?ve spent the last eleven years helping large corporations understand and improve the business value of social change. During that time, the most important thing I've learned is that only corporations with a genuine and long-term commitment to social change will realize a material benefit to their businesses. Here's why, along with three examples of ... (Read Full Article)

    5. Made a Mistake? 5 Steps to Saying "I'm Sorry"

      Explore Forbes.com (Apr 30 2012) Public Relations Industry Trends

      Made a Mistake? 5 Steps to Saying "I'm Sorry" Unless you were blessed with super-human powers, you've likely experienced an occasional workplace misstep. Here how to say "I'm sorry" and power through a workplace faux pas. (Read Full Article)

      Mentions:   New York Times

    6. Dear PRSA: Definition Didn't Change: The Tools Did

      Explore Forbes.com (Apr 19 2012) Public Relations Industry Trends , Social Media Trends

      Dear PRSA: Definition Didn't Change: The Tools Did The Public Relations Society of America [PRSA], the largest US-based organization of communications professionals recently conducted a crowd-source campaign to redefine PR. The the collective wisdom of the crowd came up with: "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." They trace the origins of ... (Read Full Article)

      Mentions:   Public Relations Society of America

    7. Open Engagement by Chief Executives Can Shape Positive Perceptions of Companies

      Explore Forbes.com (Apr 18 2012) Social Media Trends

      Open Engagement by Chief Executives Can Shape Positive Perceptions of Companies This week I completed a humor-based campaign for H&R Block, and early on in the effort I was surprisingly reminded of what I’ve found to be one of the more confounding tenants of traditional corporate reputation management: keep the CEO out of the fray. But first, let’s take a step back. When you think of attacks lobbed at corporate America, fairly or not, they quite often focus on the chief executive. To wit, consider: Much of this is of course relative to the exorbitant salaries that today’s C (Read Full Article)

    8. Twitter's Motown Move: Ford Paved the Way

      Explore Forbes.com (Apr 18 2012) Social Media Trends

      Twitter's Motown Move: Ford Paved the Way Twitter's recent decision to open a Detroit office is all the more significant in light of the cutting-edge social media campaigns that local businesses - especially Ford - have already pioneered. As Richard Levick discusses, it's an encouraging example of how social media can change the whole mood of a business community in the aftermath of economic adversity. (Read Full Article)

      Mentions:   Facebook   NBC

    9. IBM: Communication and Curation go hand in hand.

      Explore Forbes.com (Apr 10 2012)

      IBM: Communication and Curation go hand in hand. It used to be that company communication was all top down. Messages that are ‘pushed down’ from the C suite to the cubes and the employees. Missions are proclaimed. Messages are delivered. Employees and partners are fed the party line. (Read Full Article)

    10. Email: Another Marketing Medium That Can Come Off The Endangered List

      Explore Forbes.com (Apr 10 2012) Social Media Trends , Technology

      Email: Another Marketing Medium That Can Come Off The Endangered List Just about a month ago I told you about a marketing medium dinosaur that is not only quite relevant it's also highly effective: direct mail. (Read Full Article)

      Mentions:   Facebook

    11. The Braided Bunch and the Future of CorpComm

      Explore Forbes.com (Apr 5 2012) Social Media Trends

      The Braided Bunch and the Future of CorpComm I seem to have picked up on an unintended theme recently. Recently, I wrote about how??Rackspace employed??Robert Scoble but let his video interviews with entrepreneurs remain independent of the company marketing efforts. Earlier this week, ??I wrote about how the lines of journalism??are being blurred between media, the organizations they cover, and the people who ... (Read Full Article)

      Mentions:   Dell   Forbes

    12. Four Ways To Engage More Young People In CSR

      Explore Forbes.com (Mar 29 2012) Public Relations Industry Trends , Social Media Trends

      Four Ways To Engage More Young People In CSR Last week I asked a class of fourth-year marketing students to tell me about the social issues they care most about and to name corporations they believe are socially responsible. I found out that these students are really passionate about a range of important issues but have virtually no idea about what large corporations are ... (Read Full Article)

    13. Chief Innovation Officer of USAID on Development and Social Entrepreneurship

      Explore Forbes.com (Mar 27 2012)

      Chief Innovation Officer of USAID on Development and Social Entrepreneurship In a brief interview with Maura O’Neill, Chief Innovation Officer and Senior Counselor to the Administrator at the U.S. Agency for International Development (USAID), we discussed the creation of her position, pioneering examples of social innovation, and the role of social entrepreneurship in international development. (Read Full Article)

      Mentions:   Huffington Post

    14. Transforming Lives Is Good for Business

      Explore Forbes.com (Mar 15 2012) Public Relations Industry Trends

      Transforming Lives Is Good for Business The most rewarding part of writing for the Forbes CSR Blog is when readers feel inspired enough to add their ideas and be part of the conversation. This happened in response to three pieces I wrote about in the resource extraction sector.??Partly, I think, it was in response to the imperative for mining companies to ... (Read Full Article)

      Mentions:   Forbes

    15. Six Reasons Companies Should Embrace CSR

      Explore Forbes.com (Feb 21 2012)

      Six Reasons Companies Should Embrace CSR Corporate social responsibility () is not going to solve the world's problems. That said, is a way for companies to benefit themselves while also benefiting society. When I define to the uninitiated, I typically get three reactions. Some say, "Isn't that a bunch of greenwashing?" Others use a non-so-nice word to describe male bovine excrement ... (Read Full Article)

    16. Corporate PR by Twitter: Yes, This Is How To Do It

      Explore Forbes.com (Feb 16 2012)

      One of the train operating companies in the UK has come under attack for the way that they communicated with customers using Twitter. The communications were jargon free, helpful and comprehensive: thus neatly breaking the cardinal rules of corporate press relationships. It has to be admitted that the tweets were also fairly brusque but then life itself can be a touch callous at times. The background is that there was what used to be called “an incident on the line”. In recent years the euphemis (Read Full Article)

    17. The Future of Corporate Social Responsibility

      Explore Forbes.com (Feb 9 2012)

      The Future of Corporate Social Responsibility Recently I interviewed Stephen Jordan, founder and executive director of the Business Civic Leadership Center (), the corporate citizenship affiliate of the U.S. Chamber of Commerce. Stephen leads ?s engagement with a broad spectrum of companies, chambers of commerce, government agencies, and non-profit organizations in the United States and overseas. He has worked on numerous ... (Read Full Article)

      Mentions:   Huffington Post

    18. Facebook Valuation: We Don't Know What We Don't Know

      Explore Forbes.com (Feb 9 2012) Client Coverage

      Facebook Valuation: We Don't Know What We Don't Know Guest post written by Peter Adriaens Peter Adriaens is a professor of engineering at the University of Michigan, where he focuses on business entrepreneurship in clean tech. What is Facebook actually worth? Here’s what we know. Yesterday, Facebook filed to raise $5 billion in an initial public offering. The company so far hasn’t said how many shares it hopes to sell, or at what price. On the secondary market, the stock recently traded at around $32 a share. Total valuation estimates have hovered (Read Full Article)

      Mentions:   Facebook   Google

    19. Super Bowl MVP Prediction: No, Not Brady or Manning. It's Social Media

      Explore Forbes.com (Jan 31 2012) Social Media Trends

      Super Bowl MVP Prediction: No, Not Brady or Manning. It's Social Media This year, the Indianapolis Super Bowl XLVI Host Committee is using social media to go beyond simple marketing communications and dialogues with fans to actually get feedback -and offer responses -in real-time. This year's Super Bowl will be "super-social" to offer fans "super service" -and as a result, this Sunday's event is poised to rack-up multiple digital firsts, breaking significant new ... (Read Full Article)

      Mentions:   Social Media   Facebook   Google

    20. The Top 10 Trends in CSR for 2012

      Explore Forbes.com (Jan 18 2012)

      The Top 10 Trends in CSR for 2012 0 comments, 0 called-out + Comment now + Comment now Move up Move down 10 images Photos: Happiest Cities For Jobs 10 images Photos: Unhappiest Cities For Jobs This article is by Tim Mohin, director of corporate responsibility for Advanced Micro Devices and author of the forthcoming book Changing Business From the Inside Out: The Treehugger’s Guide to Working in Corporations. Here are the biggest developments to watch for this year in the ever growing and cha (Read Full Article)

    21. Study: The Company Behind The Brand More Important Than Ever

      Explore Forbes.com (Jan 18 2012) Social Media Trends

      Study: The Company Behind The Brand More Important Than Ever What happens in a world where, thanks to changing market dynamics and social media, customers have greater visibility into a brand’s parent company, policies, corporate behaviors, leadership shortcomings, and more? Given greater transparency into inner-workings of business, my employer, Weber Shandwick, recently looked into how corporate reputation impacts brand preference today and to what extent. Between October and November 2011, we polled both senior executives and consumers from the United (Read Full Article)

      Mentions:   Hewlett-Packard

    22. When Corporate And Consumer Communications Collide

      Explore Forbes.com (Jan 16 2012) Social Media Trends

      When Corporate And Consumer Communications Collide Eric Savitz Eric Savitz, Forbes Staff 0 comments, 0 called-out + Comment now + Comment now Guest post written by Chris Hummel Chris Hummel is President, North America, and Global Chief Marketing Officer, for Siemens Enterprise Communications. Chris Hummel: One world, many devices. Recent changes in individual communications are causing a fundamental shift in IT. In the past, innovation was developed on the corporate side, and products were gradu (Read Full Article)

    23. Content Curation Tools for B2B Marketing

      Explore Forbes.com (Jan 6 2012) Client Coverage

      Content Curation Tools for B2B Marketing Years ago, I ran marketing for a professional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process. It was actually worse than pulling teeth because most of the time we had to fabricate the teeth and then pull them. With social media, especially the increase in blogging, and especially coming from the C-suite, you would think that content would no longer be an issu (Read Full Article)

      Mentions:   Google   Forbes   HiveFire

    24. The Power of Transformation ??? Part II

      Explore Forbes.com (Jan 4 2012)

      The Power of Transformation ??? Part II In my previous??post I told you about the transformational teachings of Robert Betz, based on the power of love and how he is now offering his services to companies throughout Germany. What really astonished me is that the market-leaders of some of the most male-dominated industries such as automobile and construction will be pioneering his ... (Read Full Article)