1. Articles from PR News Online

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    1. B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions

      Explore PR News Online (5 hours, 23 min ago)

      Business leaders find themselves at the helm of organizations engaged in fierce global competition unlike any they have ever experienced before. Within these companies, many communications teams perform their duties feeling hyper-extended beyond normal limits due to systematic cutbacks in resources and... (Read Full Article)

    2. Tip Sheet: Want the CEO’s Ear? Learn What Makes Her Tick

      Explore PR News Online (5 hours, 23 min ago)

      As key staff people, communicators tend to take their positions with great seriousness and demand, or feel they deserve, the right to both sit at “the table” and to advise management directly on a variety of fronts and issues. For many years I’ve watched hundreds of practitioners give... (Read Full Article)

    3. Brands Take Note: Microsoft Opens Up So.cl to All Users

      Explore PR News Online (5 hours, 23 min ago)

      Microsoft's social networking site combines elements of a variety of established social platforms, but the jury's still out on its effectiveness for brands.... (Read Full Article)

      Mentions:   Microsoft

    4. Why Now Is the Time to Become a Thought Leader

      Explore PR News Online (May 17 2012)

      The first step in becoming a thought leader is determining in which area you can provide the most value to target audiences.... (Read Full Article)

    5. Big Cash Investment Raises Pinterest's Profile

      Explore PR News Online (May 17 2012) Social Media Trends

      Pinterest raised $100 million in financing, signifying its growing importance in the social media landscape.... (Read Full Article)

    6. Consumers: Social Dialogue Not Really Two-Way Affair

      Explore PR News Online (May 15 2012)

      "Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.... (Read Full Article)

    7. Get Creative With Viral, Crowdsourcing and Gamification Tactics for CSR Initiatives

      Explore PR News Online (May 14 2012)

      Brand engagement is as critical to your company’s survival as the cost of your product or service. Gone are the days of finding a need, creating a solution and pushing it to the masses. Today, customers expect a full experience and relationship with a brand. They expect a quality product or service... (Read Full Article)

    8. Media Watch: Positive CEO Stories Drive Top Companies

      Explore PR News Online (May 14 2012)

      While tech companies continued to dominate PRIME’s Top Company Benchmark Study in Q1 2012, media coverage suggests an overall positive shift compared to... (Read Full Article)

    9. Facebook and Microsoft Unveil Additional Ways to Reach Consumers

      Explore PR News Online (May 11 2012)

      In advance of Facebook's IPO, two new offerings expand its ability to help brands reach and connect with consumers.... (Read Full Article)

      Mentions:   Facebook

    10. Pinterest vs. Facebook: The Pros and Cons of Their Traffic

      Explore PR News Online (May 11 2012)

      Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.... (Read Full Article)

      Mentions:   Facebook

    11. Showing Off Your CEO? Get to Know Their Personal Story First

      Explore PR News Online (May 10 2012)

      Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.... (Read Full Article)

    12. Pinterest Stress? New Plug-In May Be What the Doctor Ordered

      Explore PR News Online (May 10 2012)

      Content providers on WordPress can now auto-pin their pages to Pinterest and track statistics related to their pinning efforts.... (Read Full Article)

    13. Key to Feel-Good Social Media: Prompting Self-Disclosures

      Explore PR News Online (May 9 2012) Social Media Trends

      New Harvard research indicates that sharing one's own opinions and attitudes on social networks taps into the brain's pleasure center.... (Read Full Article)

    14. Five Tips for Content Marketing Success

      Explore PR News Online (May 8 2012)

      A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.... (Read Full Article)

    15. Facebook Accelerates Transformation Into a Mobile Gateway

      Explore PR News Online (May 8 2012) Technology

      Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.... (Read Full Article)

    16. Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

      Explore PR News Online (May 7 2012)

      Whether you're a PR pro crafting a brief bio for a client or a senior executive, or an individual faced with writing your own, following these essential tips will make the job easier—and improve the results.... (Read Full Article)

    17. Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach

      Explore PR News Online (May 7 2012) Social Media Trends

      There’s little doubt that PR pros keep hearing this same tune: PR, marketing and advertising are becoming intertwined, particularly as digital/social media becomes more prevalent. So that means PR pros can’t just think about “earned” efforts both online and offline—they must... (Read Full Article)

    18. Quick Study: Use of Social Media for Service Proves Powerful; Coca-Cola Tops Brand Rankings—Retailers Make Gains

      Explore PR News Online (May 7 2012) Social Media Trends

      ▶ Socially Attuned Consumers Wield High Influence: One in five consumers polled for the 2012 American Express Global Customer Service Barometer said they’ve used social media at least once in the last year to obtain a customer service response, and this group of consumers is extremely engaged and... (Read Full Article)

    19. Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

      Explore PR News Online (May 7 2012)

      I am Miracle Whip. I prefer the tangy, zippy taste of the so-called “salad dressing” to boring old mayo. Why do I know this? I am consciously aware of my Miracle Whip-edness because the smart communications folks at Kraft decided to actively confront me with the choice. Do I love the brand or do... (Read Full Article)

    20. How To Prevent Event Snafus with Proper Planning

      Explore PR News Online (May 7 2012) Public Relations Industry Trends

      Hope for the best; prepare for the worst. It’s an age-old saying that applies to so many aspects of work and life, but perhaps there is no better fit than in the realm of event planning. Events have become a staple in the public relations arsenal, and when used effectively they can be an extremely... (Read Full Article)

    21. Facebook: The New Action Star

      Explore PR News Online (May 4 2012)

      Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.... (Read Full Article)

    22. Are You Missing PR Opportunities on LinkedIn?

      Explore PR News Online (May 3 2012) Social Media Trends

      Stanton Communications managing director and PR News Social Media Summit speaker Lori Russo provides tips on leveraging LinkedIn for media relations, brand awareness and more.... (Read Full Article)

    23. Ads and All: Four Reasons for Your Brand to Be on Tumblr

      Explore PR News Online (May 3 2012)

      Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.... (Read Full Article)

    24. 11 Sports PR and Marketing Lessons Not Taught in School

      Explore PR News Online (May 2 2012)

      11 Sports PR and Marketing Lessons Not Taught in School If you're in sports PR, remember to choose an athlete spokesperson who won't outshine your messaging points.... (Read Full Article)