1. Articles from reuters.com

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    1. What 4 Global Trends Will Drive 21st Century Investing?

      Explore reuters.com (Jan 21 2011) Social Media Trends

      Leading firms are becoming more open and transparent, using two-way forums and tools like Facebook, Twitter, LinkedIn, and blogs, on top of annual reports, shareholder meetings, shareholder calls, and Corporate Social Responsibility reporting. In 2009 ... (Read Full Article)

      Mentions:   Facebook   Bill Gates   Corporate Social Responsibility

    2. How to Start a Cause-Marketing Campaign

      Explore reuters.com (Jan 19 2011) Public Relations Industry Trends

      How to Start a Cause-Marketing CampaignReutersThis might include online and traditional media relations and the addition of a section on your website that highlights your corporate giving with links for ...and more » (Read Full Article)

      Mentions:   Reuters

    3. 10 Social Media Trends for 2011

      Explore reuters.com (Dec 21 2010)

      Just when you thought you had Twitter down, a basic understanding of LinkedIn and you finally know how to upload a video to YouTube, I present my take on social trends that are on the horizon next year. From plug-ins to location-based marketing initiatives to the move to higher bandwidth, there's change afoot in the world of social media. I've compiled these 10 trends from my own observations, the opinions of my fan base online and other experts. Consider this a starting point for what to incorp (Read Full Article)

    4. Five Key Ingredients of Lasting Brands

      Explore reuters.com (Nov 22 2010) Social Media Trends

      Five Key Ingredients of Lasting BrandsReutersAsk for customer success stories so you can share them in your marketing communications. No one tells your brand story better than a happy customer. ... (Read Full Article)

      Mentions:   Reuters

    5. More companies integrating philanthropy: Clinton

      Explore reuters.com (Sep 22 2010)

      ReutersMore companies integrating philanthropy: ClintonReutersDow Chemical Co Chief Executive Andrew Liveris said that corporate social responsibility was now considered to be a part of the "sustainable growth" ...and more » (Read Full Article)

    6. Consumers Still Down on BP

      Explore reuters.com (Aug 19 2010)

      Consumers Still Down on BPReutersConducted by GfK Roper Public Affairs & Corporate Communications, the poll also asked respondents to say how confident they are "that it is safe to eat ...and more » (Read Full Article)