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    1. 3 Steps To A B2B Social Media Marketing Strategy Your CEO Will Love

      Explore Business 2 Community (May 7 2012) Social Media Trends

      3 Steps To A B2B Social Media Marketing Strategy Your CEO Will Love B2B Perspective By Tom Meriam, Published May 7, 2012 Be the first to comment! Share: Email This Share: Email B2B Social Media ROI There’s an ongoing debate about the ROI of social media marketing. Many of the conversations center around measuring social media as a branding and awareness tool, while others concentrate on the value of thought leadership. Monitoring the metrics for thought leadership and branding are important, bu (Read Full Article)

      Mentions:   Facebook

    2. How Often Should You Revise Your Social Media Crisis Plan?

      Explore Business 2 Community (May 6 2012) Social Media Trends

      How Often Should You Revise Your Social Media Crisis Plan? Social Media By Melissa Agnes, Published May 6, 2012 Be the first to comment! Share: Email This Share: Email Your social media crisis plan, in all of its importance, is not something you want to prepare once, file away and then forget about. It’s something that should remain top of mind for your entire staff – especially those who play a role within your social media crisis team. Though this is not something that happens naturally, thr (Read Full Article)

    3. Young at Heart

      Explore Business 2 Community (Apr 27 2012)

      This doesn’t have to mean spending huge amounts of money. Nor does it mean simply ticking the corporate social responsibility box, or generating a PR buzz. It has to be about kick-starting something that people will grow themselves. Brands can only sow ... (Read Full Article)

    4. Is “Doing Good” Good Business?

      Explore Business 2 Community (Apr 26 2012) Social Media Trends

      Corporate social responsibility (or CSR for short) is a growing focus in the business world. Traditional views about competitiveness, survival and profitability are being swept away to make way for the new. In fact, there is increased consumer awareness ... (Read Full Article)

      Mentions:   New York Times   Apple   Steve Jobs

    5. Eight Ways Data Will Improve Your Marketing Communications

      Explore Business 2 Community (Apr 4 2012) Technology

      Marketing By Jim Bergeson, Published April 4, 2012 Be the first to comment! Share: Email This Share: Email By accident, companies seem to find ways to upset some of their best customers. You’ve heard the stories of companies sending customers emails or direct mail pieces inviting them to become a customer – when they’ve been a loyal one for years. Or asking them to check out a new product – one they already own. Or pelt them with so (Read Full Article)

      Mentions:   ROI

    6. Top Ten Tips for #Intranet Search

      Explore Business 2 Community (Mar 27 2012)

      Most enterprise search solutions allow admins to manage synonyms and acronyms, and can be set up so that a search for CSR will, for example, also return searches for Corporate Social Responsibility. Again, a bit of effort is needed. Contact all business ... (Read Full Article)

      Mentions:   Google   SEO

    7. Myth: Integrated Marketing Means Using Facebook AND Twitter

      Explore Business 2 Community (Mar 25 2012) Public Relations Industry Trends , Social Media Trends

      Myth: Integrated Marketing Means Using Facebook AND Twitter Marketing By Margie Clayman, Published March 25, 2012 Be the first to comment! Share: Email This Share: Email Here we are on letter I of the marketing myth series, and we’re going to talk about what integrated marketing means. Now, often times you’ll see folks talking on social media sites about how it’s important to make sure your different social media efforts are “integrated.” They’ll note that it’s important to integrate your blog w (Read Full Article)

    8. The Heart of Business

      Explore Business 2 Community (Feb 26 2012)

      There seem to be different names for it these days: the heart of business, corporate social responsibility, conscious capitalism, patient capitalism, bringing the heart to work. What it means, underneath all of the words, is that we recognize ... (Read Full Article)

    9. What Does Media Consolidation Mean for Public Relations?

      Explore Business 2 Community (Feb 23 2012) Public Relations Industry Trends

      What Does Media Consolidation Mean for Public Relations? Public Relations By Erin Lawley, Published February 23, 2012 Be the first to comment on this article! Share: Tweet Email This Share: Tweet Email During the past few months, I’ve been fascinated by an ongoing story of media consolidation in Philadelphia. It has gotten me to thinking about how the collapse of competitive news markets across the country is affecting the public relations business. If you’re not a news junkie or a fan of all th (Read Full Article)

    10. The Rise of Real Brand Identity

      Explore Business 2 Community (Feb 20 2012) Social Media Trends

      This has had a positive impact on the growing importance of Corporate Social Responsibility. How companies behave beyond their transactions is important. Are they trading ethically? Do they watch their carbon-footprints? Businesses need to be good to the ... (Read Full Article)

      Mentions:   Facebook

    11. 2012 Super Bowl Ads That Nailed Customer Engagement

      Explore Business 2 Community (Feb 16 2012)

      Trends & News By Sakina Walsh, Published February 16, 2012 Be the first to comment on this article! Share: Tweet Email This Share: Tweet Email The Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show…well, at least the halftime show. As always, we marketers tuned in to weigh in on how this year’s pack of advertisers managed the most expensive real estate on television. During the 2012 Sup (Read Full Article)

      Mentions:   Facebook

    12. Important Points About PR Consultancy

      Explore Business 2 Community (Jan 27 2012) Public Relations Industry Trends

      Important Points About PR Consultancy Public Relations By Paul Alfred, Published January 27, 2012 Be the first to comment on this article! Share: Tweet Buffer Pin It Email This Share: Tweet Buffer Pin It Email Important Points about PR Consultancy In today’s era of changing times, technology and integrated marketing, the differences that separate the areas of media advertising, communication with the internal and external customers and public relations have become almost non-bundied. Communicati (Read Full Article)

    13. Five Criteria Successful Professionals Share With Successful Brands

      Explore Business 2 Community (Jan 19 2012) Social Media Trends

      Consumers reject token claims to environmental and other areas of Corporate Social Responsibility such as ensuring against abusive working conditions in manufacturing plants in poor countries. Professionals also need to demonstrate that they are socially aware. (Read Full Article)

    14. A Casket Salesman's Lessons on Creating Brand Loyalty

      Explore Business 2 Community (Jan 17 2012)

      A Casket Salesman's Lessons on Creating Brand Loyalty A Casket Salesman’s Lessons on Creating Brand Loyalty Loyalty Marketing By Deb McAlister-Holland, Published January 17, 2012 Be the first to comment on this article! Share: Tweet Share on Tumblr Buffer Email This Article Share: Tweet Buffer Share on Tumblr Email Brand marketers invest billions creating an emotional connection between their brand and prospective or current customers. In fast food, packaged goods, entertainment, fashion, automotive marketing and many other industries, brand lo (Read Full Article)

    15. The Seven R's of Thought Leadership

      Explore Business 2 Community (Jan 13 2012) Social Media Trends

      The Seven R’s of Thought Leadership B2B Perspective By Andrew Dalglish, Published January 13, 2012 Be the first to comment on this article! Share: Tweet Share on Tumblr Buffer Email This Article Share: Tweet Buffer Share on Tumblr Email Thought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. So how do you ensure that your content marketing strategy positions you as one of the few? Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Roote (Read Full Article)

    16. The Hard Questions of Social Media

      Explore Business 2 Community (Nov 15 2011) Social Media Trends

      The Hard Questions of Social Media The Hard Questions of Social MediaBusiness 2 CommunityNow, you know that I am an advocate for measuring social media, I also think its also time that we ask ourselves what we are really trying to accomplish with social media. What makes social media so special and how can we really achieve business ...and more » (Read Full Article)

      Mentions:   ROI

    17. Twitter Becoming Critical Tool For Crisis Communications

      Explore Business 2 Community (Oct 21 2011) Public Relations Industry Trends , Social Media Trends

      Twitter Becoming Critical Tool For Crisis Communications Twitter Becoming Critical Tool For Crisis CommunicationsBusiness 2 CommunityUsing Twitter for crisis communications is fast becoming a critical component in any company's strategy. Twitter is as much about preventing an isolated issue from becoming a full-blown crisis as it is about communicating quickly to key stakeholders ... (Read Full Article)

    18. Be Prepared to Manage Social Media Risks

      Explore Business 2 Community (Oct 20 2011) Social Media Trends

      Be Prepared to Manage Social Media Risks Be Prepared to Manage Social Media RisksBusiness 2 Community... if BP had a larger presence on these sites and more followers to begin with – but since it's too late to do anything about that, the company might benefit by at least putting a more human (and humane) face on its social media communications. ... (Read Full Article)

    19. A No Bullsh*t Interview with Jason Falls

      Explore Business 2 Community (Oct 20 2011) Public Relations Industry Trends , Social Media Trends

      A No Bullsh*t Interview with Jason Falls A No Bullsh*t Interview with Jason FallsBusiness 2 CommunityBut I think the overall point we tried to make in the book is that the best type of crisis communications happens before crises ever occur. By having a transparent and honest relationship with your stakeholders, cultivating relationships over time but ...and more » (Read Full Article)

      Mentions:   Social Media Marketing   Steve Jobs   David Meerman Scott

    20. B2B Outbound Marketing Strategies – Which Are In and Which Are Out?

      Explore Business 2 Community (Oct 10 2011)

      B2B Outbound Marketing Strategies – Which Are In and Which Are Out? B2B Outbound Marketing Strategies – Which Are In and Which Are Out?Business 2 CommunityRegardless of whether your intentions are good or slightly questionable, you should always get permission to send your email newsletters or other email marketing communications. Not only does sending spam show a lack of courtesy for your clients and ...and more » (Read Full Article)

    21. 10 Key Questions for Crafting Quality Content

      Explore Business 2 Community (Sep 23 2011)

      10 Key Questions for Crafting Quality Content 10 Key Questions for Crafting Quality ContentBusiness 2 CommunityFrom this position, we can cleverly craft the message and spread it far across the kingdom As a content creator and marketing communications professional, content is not only king, but the magic key that unlocks the mind. ... (Read Full Article)

      Mentions:   Bill Gates

    22. Use Tribe Marketing to Target B2C Audiences Within a B2B Strategy

      Explore Business 2 Community (Sep 13 2011) Social Media Trends

      Use Tribe Marketing to Target B2C Audiences Within a B2B Strategy Use Tribe Marketing to Target B2C Audiences Within a B2B StrategyBusiness 2 CommunityPushing information out through media relations and marketing and then pulling them back in to your website or retail store can all be accomplished via social media. Start by deciding which tribes you want to influence and build your program around ... (Read Full Article)

    23. The Power of Public Relations Versus Advertising

      Explore Business 2 Community (Sep 13 2011) Public Relations Industry Trends , Social Media Trends

      The Power of Public Relations Versus Advertising The Power of Public Relations Versus AdvertisingBusiness 2 CommunityIt's about branding, internal and external communications, media relations, story development, writing and much more. And, don't forget to spread your news much further using social media venues such as Facebook, Twitter and your Blog. (Read Full Article)

    24. Eight Ways to Avoid Missing Great PR Opportunities

      Explore Business 2 Community (Sep 13 2011) Public Relations Industry Trends , Social Media Trends

      Eight Ways to Avoid Missing Great PR Opportunities Business 2 CommunityEight Ways to Avoid Missing Great PR OpportunitiesBusiness 2 CommunityEmployees who've been responsible for key innovations or who've shown extraordinary commitment to community or social good are priceless fodder for brand and corporate reputation PR programs. As a bonus, the company shows concern for its workforce and ... (Read Full Article)