1. Articles from prweek.com

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    1. Global study shows 'company behind the brand' under increasing scrutiny

      Explore prweek.com (Jan 20 2012)

      The survey involved nearly 2,000 people, with 70 per cent of consumers surveyed stating that they avoided buying products if they did not like the parent company. Executives agreed, with 87 per cent saying that ‘a strong corporate brand is just as important as strong product brands'. The Company Behind the Brand: In Reputation We Trust was commissioned by Weber Shandwick, whose chief reputation strategist is Leslie Gaines-Ross. She said: ‘Consumers are using their dollars as a vote of confidence (Read Full Article)

    2. PR and the media: The trust factor - In search of the truth

      Explore prweek.com (Oct 13 2010)

      PR and the media: The trust factor - In search of the truthPRWeek UKEdelman's annual trust barometer revealed that this year, for the first time, trust and transparency are as important to corporate reputation as the quality ... (Read Full Article)

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    3. Measurement: What next for measurement?

      Explore prweek.com (Aug 18 2010) Social Media Trends

      Measurement: What next for measurement?PRWeek UKThis is disappointing for many PROs because we've left behind the simple world when PR boiled down to media relations. Social media have returned PR to its ... (Read Full Article)

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