1. Articles mentioning both Apple and ROI

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    1. Facebook Marketing: The Four Biggest Blunders Hurting Your Brand

      Explore Advertising Age (Sep 13 2011)

      Facebook Marketing: The Four Biggest Blunders Hurting Your Brand ...Email Print RSS Tweet NAME HERE Cathy Halligan It's the multimillion-dollar question: What's the ROI of a Facebook campaign? Usually, that question is answered from a brand or marketing perspective, w......for driving traffic and sales is being overlooked. Want evidence of this? Companies such as Amazon, Apple, Netflix, Forever21, eBay and MTV are already finding that Facebook is a significant net new sourc... (Read Full Article)

      Mentions:   Facebook   Google   Apple

    2. Beyond Attribution: Harvesting Demand With PPC Search

      Explore ClickZ (Mar 4 2011) Social Media Trends

      ...e rage. However, attribution models that allocate credit away from search without re-evaluating the ROI targets for a campaign can result in a significant loss in profit. Here's why. At best, most market......our other media, perhaps because of incremental media spend, social media buzz, or PR. For example, Apple, Best Buy, and J&R all were running PPC ads against "iPad" when I did a search here in ... (Read Full Article)

      Mentions:   Google   New York Times   Apple

    3. Twitter Trends 2010: What the Tech World Cares About

      Explore CIO.com (Dec 13 2010) Social Media Trends , Technology

      ...i -- a story told largely through social media -- coming in at number four. In terms of technology, Apple predictably scored the most salivating views: the iPad was number six, one slot ahead of Google's A...... help midsize businesses easily handle growth, decrease operational costs, protect data and deliver ROI with a converged infrastructure and advanced applications. IT leaders recognize they must improve a... (Read Full Article)

      Mentions:   Facebook   Google   Apple

    4. Smartphone "jailbreaking" made legal

      Explore prweekus.com (Jul 27 2010) Social Media Trends

      ... * Email * Reprint * Permissions * Font Size: A | A | A * * More In The Cycle * Social media, ROI remain focus for pharma PR * BP ditches Hayward in image overhaul * What Don Draper can teach the P...... gives exemptions to the Digital Millennium Copyright Act and undermines handset producers'—such as Apple—ability to control the installation of unapproved software programs on their smartphones. The offic... (Read Full Article)

      Mentions:   Apple   ROI   Don Draper

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