1. Articles mentioning both Apple and Steve Jobs

    1-20 of 20

    1. It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations

      Explore Advertising Age (May 2 2012) Public Relations Industry Trends

      It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations ...ced? Maybe. Sometimes. The main reason they're standing there is because they're staunch members of Apple's brand, joining in the 30-year conversation between Steve Jobs, his designers and us. Apple's climb to its position as the world's most valuable brand began when its last brand-advertising ca... (Read Full Article)

      Mentions:   Apple   Steve Jobs   Don Draper

    2. Is “Doing Good” Good Business?

      Explore Business 2 Community (Apr 26 2012) Social Media Trends

      ...erm of the business, but is it good in the long-term? That’s what caused a lot of the problems with Apple once Steve Jobs left. They stopped investing in products and started focusing on profits. Furthermore, is focusing ... (Read Full Article)

      Mentions:   New York Times   Apple   Steve Jobs

    3. Do Mobile Ads Still Suck?

      Explore Advertising Newspaper (Feb 13 2012) Technology

      Do Mobile Ads Still Suck? Steve Jobs was fond of hyperbole. But two years ago, when he declared that “mobile ads suck,” the industry did......ore creatives might feel the platform is a place for opportunity. Not that ad formats by way of Apple’s iAds, advertising networks like Millennial Media and Jumptap, and self-serve platforms from rich ... (Read Full Article)

      Mentions:   Yahoo   Google   Digital

    4. There is an "I" in integration

      Explore prweekus.com (Nov 14 2011) Public Relations Industry Trends , Social Media Trends

      There is an "I" in integration ... As a leader, it's more important to recognize a good idea than to come up with one. In the wake of Steve Jobs' death, we've been given pearls of wisdom about managing A+ talent. Do you think he got mad when Apple engineers came up with great products? Part of his genius was elevating and unleashing the potentia... (Read Full Article)

      Mentions:   Apple   Steve Jobs

    5. Business-to-Business Campaign of the Year 2011

      Explore prweekus.com (Mar 10 2011) Social Media Trends

      Business-to-Business Campaign of the Year 2011 ...paign of the Year 2011 Winner: Edelman and Adobe Systems: Creative Suite 5: Adobe Bites Back After Apple Clash Last spring, just days before Adobe planned to announce its Creative Suite 5 (CS5) launch, Steve Jobs announced that Apple would ban applications developed in Adobe's Flash technology. Adobe and Edelman quickly spotlighted... (Read Full Article)

      Mentions:   Apple   Steve Jobs   Cnbc

    6. Apple shares fall as Steve Jobs suffers fresh health scare

      Explore Channel 4 (Jan 17 2011) Technology

      Apple shares fall as Steve Jobs suffers fresh health scare ...ding to Gary Davies, professor of Corporate Reputation at Manchester Business School, ...and more » Apple share price falls as CEO Steve Jobs takes a medical leave of absence - but the software giant is on too much of a roll to suffer long-t... (Read Full Article)

      Mentions:   Apple   Steve Jobs

    7. Murdoch's iPad newspaper launch imminent, reports say

      Explore prweekus.com (Jan 14 2011) Technology

      ...into the project. Reports say the launch could happen this coming Wednesday in San Francisco, where Apple chief Steve Jobs and Murdoch will pull up the curtain on The Daily together. A tweet last week from CES fueled specu... (Read Full Article)

      Mentions:   Apple   Steve Jobs   Rupert Murdoch

    8. Steve Jobs' 'frenemy' strikes back

      Explore CNN.com (Sep 29 2010)

      Steve Jobs' 'frenemy' strikes back ... back in blog post Tuesday (CNN) -- At this point, Chelsea Kate Isaacs doesn't want an apology from Steve Jobs. The self-proclaimed "frenemy" of Apple's CEO just wants him to mind his manners. It all started about a week ago when Isaacs' repeated req... (Read Full Article)

      Mentions:   CNN   Apple   Steve Jobs

    9. Taking a Bigger Bite Out of Apple-Dominated Media Coverage

      Explore Version 2.0 Communications (Sep 29 2010) Technology

      Taking a Bigger Bite Out of Apple-Dominated Media Coverage ...ld look like, feel like, and do. Right from the start (or, more accurately, from the re-start, when Steve Jobs rejoined the company in the 1990s), Apple promised to “Think different” and challenged its customers to do the same. Boring tan PC boxes? Apple scrapped them in favor of colorful, bubble-like iMacs. Disconnection between your computer and your... (Read Full Article)

      Mentions:   Apple   Steve Jobs

    10. Apple's penchant for stonewall PR

      Explore prweekus.com (Sep 25 2010) Technology

      ...n be amazingly arrogant at the same time, which in of itself is just bad PR. In case you missed it, Apple CEO Steve Jobs allegedly got in an e-mail tiff with a journalism student seeking information from Apple's communications department. Long Island University student Chelsea Kate Isaacs reached out to the ... (Read Full Article)

      Mentions:   Apple   The New York Times   Steve Jobs

    11. Steve Jobs vs Journalism Student

      Explore ABCNews.com (Sep 21 2010) Technology

      Steve Jobs vs Journalism Student ... York college senior maybe got more than she may have bargained for when she fired off an e-mail to Apple CEO Steve Jobs to complain about the company's media relations department's lack of responsiveness and Jobs replie... (Read Full Article)

      Mentions:   Apple   Steve Jobs

    12. The Mark Hurd Saga: A Win for CSR or Brand Management?

      Explore Forbes.com Blogs (Aug 11 2010) Social Media Trends

      The Mark Hurd Saga: A Win for CSR or Brand Management? ...cle CEO Larry Ellison: “The HP board just made the worst personnel decision since the idiots on the Apple board fired Steve Jobs many years ago. In losing Mark Hurd, the HP board failed to act in the best interest of HP’s employ... (Read Full Article)

      Mentions:   Apple   Steve Jobs   Mark Hurd

    13. HP and Apco: Did They Make the Right Move?

      Explore PR News Online (Aug 11 2010) Public Relations Industry Trends

      ...ief Larry Ellison, who said the HP board made the “worst personnel decision since the idiots on the Apple board fired Steve Jobs many years ago.” Ouch. PR News decided to get the PR take on the crisis, gathering the opinions of ... (Read Full Article)

      Mentions:   Apple   Steve Jobs   Mark Hurd

    14. IPhone 4 Antennagate Won't Hurt Apple's Image, Say PR Experts

      Explore pcworld.com (Jul 20 2010) Public Relations Industry Trends , Technology

      IPhone 4 Antennagate Won't Hurt Apple's Image, Say PR Experts ...ey've done very well," said Jonathan Bernstein, a crisis management specialist and tech enthusiast. Apple chief executive Steve Jobs initially came across as arrogant and uncaring, Bernstein said, but ultimately the company was cand... (Read Full Article)

      Mentions:   Facebook   Apple   Steve Jobs

    15. Apple and the Power List 'curse'

      Explore prweekus.com (Jul 20 2010) Social Media Trends , Technology

      Since Apple's problems with the iPhone 4 seemed to arise almost immediately after PRWeek's Power List went to p...... of a joke around PRWeek's offices. This year, Katie Cotton, VP of worldwide communications and CEO Steve Jobs took the top spot for their highly secretive, and often frustrating, communications approach. So, d... (Read Full Article)

      Mentions:   New York Times   Apple   Steve Jobs

    16. Crisis Expert Gives Apple a 'C' for IPhone 4 Response

      Explore CIO.com (Jul 19 2010) Technology

      ...firm that specializes in situations where companies are backed against a wall. Although Kerley gave Apple CEO Steve Jobs high marks for the way he handled last Friday's press conference, during which Jobs defended the iP... (Read Full Article)

      Mentions:   Apple   Steve Jobs   Gartner Research

    17. On The Relevance Of 'Consumer Reports'; Or, The Magazine That Made Apple Jump

      Explore npr.org (Jul 19 2010) Technology

      On The Relevance Of 'Consumer Reports'; Or, The Magazine That Made Apple Jump ...and magazines had cried foul for several weeks, arguing that the smartphone had a hardware problem, Apple didn't do much until the iPhone 4 lost its "recommended" status in Consumer Reports. Regular reader...... should've responded to my queries. In his column today, David Carr focuses on the news conference, Steve Jobs, and the role Consumer Reports — "that stolid, old-media tester of everything from flooring to stea... (Read Full Article)

      Mentions:   Apple   Steve Jobs   David Carr

    18. Apple's Brewing Shitstorm

      Explore Gizmodo, the Gadget Guide (Jul 16 2010) Technology

      Apple's Brewing Shitstorm ...t out. And it's going to be the ugliest shitstorm you've ever seen. Why will it be so ugly? Because Apple's hype has been steadily inflating since 1997 when Steve Jobs returned, and it's never taken a dip. They've risen from being written off to being worth more than... (Read Full Article)

      Mentions:   Apple   Microsoft   Steve Jobs

    19. Apple to comment on iPhone 4 problems Friday

      Explore examiner.com (Jul 14 2010) Technology

      ...n that wraps around the perimeter of the phone, particularly in the lower left corner of the phone. Apple tried to diminish the controversy by telling customers, in the words of CEO Steve Jobs, to "just avoid holding it that way." The company also advised customers to put the phone in a case... (Read Full Article)

      Mentions:   Huffington Post   Apple   Steve Jobs

    20. Downside of Secrecy

      Explore The New York Times (Jul 14 2010)

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      Downside of Secrecy ...but one that its customers, and probably shareholders, would appreciate. Absent such accommodation, Apple’s stock fell more than $5 a share on Tuesday. The trouble is, Apple has never done humble or open particularly well. When its chief, Steve Jobs, became ill, the company first said he had a virus, then a hormone imbalance. He went on medical le... (Read Full Article)

      Mentions:   New York Times   Apple   Steve Jobs

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