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Do Mobile Ads Still Suck?
Explore Advertising Newspaper (Feb 13 2012) Technology
...novation, and data indicating that consumers are increasingly annoyed by crappy ads all have helped digital shops and mobile marketers to see consumers less as easy prey and more as targets with whom they sh......ore creatives might feel the platform is a place for opportunity.
Not that ad formats by way of Apple’s iAds, advertising networks like Millennial Media and Jumptap, and self-serve platforms from rich ...
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Digital Fitness Is Latest Craze in Building up Your Marketing Ranks
Explore Advertising Age (Nov 5 2011) Social Media Trends
...els and energy bars. Go through Bonin Bough's, and you'll uncover 3-D phones, a variety of tablets, Apple TV, Nintendo DS and a Slingbox. Bonin Bough, Pepsi Bonin Bough, Pepsi Mr. Bough, director-digital and social media at PepsiCo, is a believer in digital fitness, and like any athlete running a competitive race, wants his team to be prepared by training...
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Just Published - Pr News' Top 100 Case Studies in PR
Explore American Banking News (Apr 5 2011) Social Media Trends
...ts and agencies profiled in the guidebook include Aflac, American Lung Association, APCO Worldwide, Apple, Best Buy, Big Ten Network, Booz Allen Hamilton, Bravo, Canadian Broadcasting Corporation, Carm...... all sizes and budgets. Case Study Chapters include: Branding Community Relations Crisis Management Digital PR Employee Communications Events Measurement Media Relations Product Launch Public Affairs Social ...
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Recent Comments
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taariq » Downside of Secrecy
Agreed, there are downsides, but Apple has the attention that make such small missteps more ...
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