1. Articles mentioning both Digital and Dell

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    1. 5 Digital PR Lessons from BP's Oil Spill Response

      Explore pbs.org (Jul 12 2010) Public Relations Industry Trends , Social Media Trends

      5 Digital PR Lessons from BP's Oil Spill Response MediaShift (blog)5 Digital PR Lessons from BP's Oil Spill ResponseMediaShift (blog)The general consensus in the public relatio......no room for response or debate? 2. One vs. many spokespeople. How would a Zappos, IBM, Starbucks or Dell (to use a few oft-cited examples of more open and connected corporate cultures) handle a BP-like... (Read Full Article)

      Mentions:   Facebook   Digital   Dell

    2. Social media measures up to other ad avenues

      Explore canada.com (Jul 10 2010) Public Relations Industry Trends , Social Media Trends

      ... but neither does it exist for your traditional communications activities. What's the ROI of email? Digital media, including social media, is possibly the most quantifiable media ever. You can track clicks a...... of the day, it's all just raw data unless correlated to a strategy and business imperatives. So if Dell sets out to sell more laptops via Twitter, then they measure that. If Domino's sets out ... (Read Full Article)

      Mentions:   Digital   Dell   ROI

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