1. Articles mentioning both Forrester Research and Direct Marketing Association

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    1. In 2012, Data Integration Makes Marketing More Personal, Targeted, and Relevant

      Explore ClickZ (Jan 9 2012)

      In 2012, Data Integration Makes Marketing More Personal, Targeted, and Relevant ...dvertising will shift from an acquisition channel to a relationship-marketing channel. According to Forrester Research, display advertising spend will represent 36 percent of overall interactive marketing spend by 2016......nd PETCO Animal Supplies. Heather is a frequent speaker at industry events hosted by Shop.org, EEC, DMA, NCDM, and MediaPost. Heather holds a B.S. in Journalism from the University of Arizona. (Read Full Article)

      Mentions:   Forrester Research   Direct Marketing Association

    2. Twitter e-commerce play a mixed bag for marketers

      Explore Direct Marketing News (Jul 12 2010)

      ...ers will determine the prices of items and how many will be available. Augie Ray, senior analyst at Forrester Research, said the service “seems like a fairly modest early entry” into e-commerce. “In fact, I'm not... (Read Full Article)

      Mentions:   Dell   Forrester Research   Direct Marketing Association

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