1. Articles mentioning both Forrester Research and Facebook

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    1. Marketers want to build brands via social media

      Explore Industry Strategies for Online Merchants (Apr 10 2012) Social Media Trends

      Marketers want to build brands via social media ...ds, according to 76% of respondents in a December survey of 101 marketing executives conducted by a Forrester Research Inc. The survey was commissioned by Facebook Inc. (The percentages are rounded, and Forrester did not immediately say if the 76% referred to 76 or 77 respondents. The report also does not speci... (Read Full Article)

      Mentions:   Facebook   Facebook Inc.   Forrester Research

    2. Thriving On the New Facebook: Four Steps For Your Brand

      Explore Advertising Age (Mar 2 2012) Social Media Trends

      Thriving On the New Facebook: Four Steps For Your Brand ... Successful Social Strategy By: Sean Corcoran Bio RSS feed Published: March 02, 2012 Share Share on Facebook Share on Twitter Share on Google Share on LinkedIn Digg this! Share on Newsvine Share on Reddit Sha......THOR Sean Corcoran is SVP, Digital and Social Media, at Mullen. He was previously Senior Analyst at Forrester Research covering interactive media and marketing. You can follow him @seancor on Twitter. Request a Reprint... (Read Full Article)

      Mentions:   Facebook   Google   CRM

    3. 5 Ways To Make It In A Social Media World

      Explore Breaking News Headlines (Jan 30 2012) Social Media Trends

      5 Ways To Make It In A Social Media World ...nd investment banks did pretty well on LinkedIn's (LNKD) IPO and they'll make out like bandits when Facebook goes public, too. That's because they've figured out how to capture your time and monetize your eye......a and social networks, where companies are actually hiring, is competitive intelligence analysis. A Forrester Research survey showed that 82 percent of 150 companies that monitor social media are primarily searching ... (Read Full Article)

      Mentions:   Facebook   Forrester Research

    4. Where to Begin With Integrated Marketing for Small Business Owners

      Explore ClickZ (Jan 19 2012) Public Relations Industry Trends , Social Media Trends

      Where to Begin With Integrated Marketing for Small Business Owners ...nderstanding of both the types of social media users there are and how your own audience fairs out, Forrester has a great tool called the Social Technographics Profile tool (commonly known as the Groundswell t...... of the award winning social media marketing book, "Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media" and she is the president and CEO of Da Li Social, as well as an adju... (Read Full Article)

      Mentions:   Facebook   CNN   Google

    5. Facebook Marketing: The Four Biggest Blunders Hurting Your Brand

      Explore Advertising Age (Sep 13 2011)

      Facebook Marketing: The Four Biggest Blunders Hurting Your Brand ...take a look at the biggest four. 1. Failure to look at the right data CMOs can readily say how many Facebook fans their brand has or what the "sentiment" is on the social web, but very few are looking at the Facebook referral traffic to their site and the conversion of that traffic. In a recent Forrester report, "Will Facebook Ever Drive eCommerce?" 62% of retailers with an online ... (Read Full Article)

      Mentions:   Facebook   Google   Apple

    6. 5 Step Model for a Killer B2B Content Marketing Strategy

      Explore ClickZ (Jun 14 2011) Social Media Trends

      ...marketing budgets with social media, e-newsletters, and blogs topping the list of tactics. In fact, Forrester Research reports that spending on B2B social media alone will approach $54 million by 2014. The problem is, ...... also influences the content created for social media-specific purposes such as blog posts, tweets, Facebook status updates, LinkedIn forum posts, YouTube videos, etc. In order to coordinate the connection be... (Read Full Article)

      Mentions:   Facebook   Prsa   Mashable

    7. Facebook Fans Vs. Twitter Followers: Which Are More Valuable?

      Explore Forbes.com (Oct 13 2010)

      Facebook Fans Vs. Twitter Followers: Which Are More Valuable? There is a lot of talk lately about which is more valuable for brands, Facebook fans or Twitter followers. As budgets remain tight, answering this question represents the Holy Gra......uestion represents the Holy Grail for evaluating the return on investment of social media. A recent Forrester study upended conventional wisdom by stating that Twitter followers may have the potential to be mo... (Read Full Article)

      Mentions:   Facebook   Forrester Research

    8. Brands try rewards application

      Explore Direct Marketing News (Aug 22 2010)

      Brands try rewards application ...rcodes on select products using their phone's camera. Shoppers can redeem kickbucks for gift cards, Facebook game credits, music downloads, charitable donations and other offerings. They can also accumulate p......e iPhone, with plans to expand to Android devices this fall. Julie Ask, VP and principal analyst at Forrester Research, said Shopkick has plenty of potential as a marketing tool. For it to succeed, Shopkick must develo... (Read Full Article)

      Mentions:   Los Angeles   Facebook   Forrester Research

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