1. Articles mentioning both Google and Apple

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    1. Four Things You May Not Know About Instagram

      Explore PR News Online (Apr 10 2012) Technology

      ...ocial network, allowing users to follow each other and share their visual content—is available for Apple’s iOS and Google’s Android operating system. Instagram has been one of the hottest mobile apps, and Apple named it the 2011 App Store iPhone App of the Year. So, it’s safe to assume that Instagram will be ... (Read Full Article)

      Mentions:   Facebook   Google   Apple

    2. JWT's 15 Ways Mobile Will Change Our Lives—Report shares findings from the ...

      Explore seattlepi.com (Mar 30 2012) Technology

      ...bile technology will help us navigate the world more seamlessly. And as key players like Microsoft, Google and Apple expand their product lines across devices—from televisions to tablets—we’ll see more unified ... (Read Full Article)

      Mentions:   Facebook   Google   Apple

    3. Apple, Amazon, Google or Comcast -- Who Will 'Win' TV 2.0?

      Explore Advertising Age (Mar 23 2012)

      Apple, Amazon, Google or Comcast -- Who Will 'Win' TV 2.0? ... won't hinge on content; an unlimited supply is a given. It will hinge on the discovery of content. Apple, Amazon, Google or Comcast -- Who Will 'Win' TV 2.0? Visionary Steve Rosenbaum Can Make the Case for Each By: Bob G... (Read Full Article)

      Mentions:   Facebook   Google   Apple

    4. Do Mobile Ads Still Suck?

      Explore Advertising Newspaper (Feb 13 2012) Technology

      Do Mobile Ads Still Suck? ...ore creatives might feel the platform is a place for opportunity. Not that ad formats by way of Apple’s iAds, advertising networks like Millennial Media and Jumptap, and self-serve platforms from rich ......unit called Living Ads, attempting to blend the best of TV, magazines and the Web. And in December, Google came out with its suite of tablet-tailored rich media ads. Meanwhile, digital agencies are cook... (Read Full Article)

      Mentions:   Yahoo   Google   Digital

    5. Mobile ad spending growing faster than expected

      Explore BtoB Magazine (Jan 26 2012) Social Media Trends , Technology

      ...e mobile search category, eMarketer said, with about 95% of all revenue. And with its AdMob network Google also leads in mobile display ads, with 24.8% of all expenditures, followed by Apple's iAd and Millennial Media close to each other in second place. (Read Full Article)

      Mentions:   Google   Apple

    6. Facebook Marketing: The Four Biggest Blunders Hurting Your Brand

      Explore Advertising Age (Sep 13 2011)

      Facebook Marketing: The Four Biggest Blunders Hurting Your Brand ...lligan Bio RSS feed Published: September 13, 2011 Share Share on Facebook Share on Twitter Share on Google Share on LinkedIn Digg this! Share on Newsvine Share on Reddit Share on Stumbleupon Share on Netvib......for driving traffic and sales is being overlooked. Want evidence of this? Companies such as Amazon, Apple, Netflix, Forever21, eBay and MTV are already finding that Facebook is a significant net new sourc... (Read Full Article)

      Mentions:   Facebook   Google   Apple

    7. Monitoring the role of monitoring

      Explore prweekus.com (Aug 24 2011)

      Monitoring the role of monitoring ...hat many of the monitoring tools are tilted toward frequently discussed companies, such as Netflix, Google, or household consumer brands. However, they've become poor value for the money when you apply them...... businesses aren't conducive to constant chatter. While these companies see less chatter than, say, Apple, they still gain tremendous value from sharing, listening, and engaging with their core audiences. ... (Read Full Article)

      Mentions:   Google   Apple

    8. Google deflects PR firm's attack of Gmail privacy

      Explore usatoday.com (May 10 2011)

      ...And Sen. Al Franken, D-Minn., chairs today's hearing, where he is expected to grill executives from Apple and Google about how iPhones and Android smartphones keep precise track of each user's whereabouts every day. ... (Read Full Article)

      Mentions:   Facebook   Yahoo   Google

    9. Hoax Marketing: Your brand comes first, humor second, even on April Fool’s Day

      Explore Marketingsherpa Blog (Apr 7 2011) Public Relations Industry Trends

      Hoax Marketing: Your brand comes first, humor second, even on April Fool’s Day .... If I had to find fault, though, this perhaps draws some attention to the technological prowess of Google’s main competitors – Apple and Microsoft. After all, developing a product so you no longer have to use “outdated technologies ... (Read Full Article)

      Mentions:   Google   Apple   Microsoft

    10. Online Brokerage: The Mobile Imperative

      Explore Home by Wall Street & Technology (Apr 1 2011) Public Relations Industry Trends

      Online Brokerage: The Mobile Imperative ...completely reset consumer expectations for wireless devices. Today, Android architecture is fueling Google's entry into the smartphone market. Meanwhile, Apple's innovative iPad is making its presence felt, with more than 7.3 million units sold in the last qu... (Read Full Article)

      Mentions:   Google   Apple

    11. Beyond Attribution: Harvesting Demand With PPC Search

      Explore ClickZ (Mar 4 2011) Social Media Trends

      ...be missing key information. Consider these scenarios. Nearly every search dollar currently spent on Google, Microsoft adCenter, and the other engines is based on last click attribution. This method works we......our other media, perhaps because of incremental media spend, social media buzz, or PR. For example, Apple, Best Buy, and J&R all were running PPC ads against "iPad" when I did a search here in NYC, but the... (Read Full Article)

      Mentions:   Google   New York Times   Apple

    12. Twitter Trends 2010: What the Tech World Cares About

      Explore CIO.com (Dec 13 2010) Social Media Trends , Technology

      ...i -- a story told largely through social media -- coming in at number four. In terms of technology, Apple predictably scored the most salivating views: the iPad was number six, one slot ahead of Google's Android OS. Twitter broke down the year's trendiest topics into categories. In the tech section, Apple received four mentions, mostly weighted toward new hardware; and Google got two: one for Android OS, another for ... (Read Full Article)

      Mentions:   Facebook   Google   Apple

    13. 4G in 2011: Change is Coming, Yankee Group Says

      Explore eweek.com (Dec 9 2010)

      ... prediction is for increased power to head to the mobile giant currently enjoying a lucrative 2010: Google. The maker of the Android operating system, predicts Yankee, “will take the wheel in mobile data.” ......the mobile Web as their non-4G counterparts” taps companies such as Wal-Mart, Jet Blue, Jumptap and Apple to benefit, while Verizon, AT&T and T-Mobile — which, amazingly, currently don’t offer mobile Web s... (Read Full Article)

      Mentions:   Google   Apple

    14. Marketing Lessons From Google

      Explore ClickZ (Oct 12 2010)

      ...ces) and API access to inventory from hotels, airlines, restaurants, cabs, etc. Now can you see why Google bought ITA? But, more importantly, can you see why Apple bought Siri? SES Chicago takes place Oct. 18-22, 2010. (Read Full Article)

      Mentions:   Facebook   Google   Apple

    15. DoJ Ruling: Apple, Google, Intel Now Freer to Steal Each Other's Staff, and This Is Better ... How?

      Explore FastCompany.com (Sep 27 2010)

      BY Kit EatonToday DoJ anticompete The Department of Justice has just settled an antitrust suit with Apple, Google, Intel and other firms over not cold-calling each other's employees. The DoJ was worried the secret... (Read Full Article)

      Mentions:   Google   Apple   Apple Inc.

    16. Even Most Admired Companies Take Hits From Public

      Explore PR News Online (Jul 21 2010)

      New corporate reputation study shows breadth and depth of corporate backlash in U.S.... (Read Full Article)

      Mentions:   Google   Apple   Microsoft

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