1. Articles mentioning both Microsoft and Dell

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    1. An excerpt from David Jones' book "Who Cares Wins"

      Explore Morning Joe blog (Feb 8 2012) Social Media Trends

      ...ific RED products. Apple, for example, created a RED iPod and Nike, Gap, Amex, Converse, Starbucks, Dell and many other brands have been involved, contributing up to 50% of all profits on RED products to ......to whether the only reason he could do good was that he was ‘now free from the clutches of the evil Microsoft’. His reply, ‘I am as good or as bad as I have always ... (Read Full Article)

      Mentions:   Facebook   Google   Microsoft

    2. Fall, a Season for Every Brand

      Explore ClickZ (Sep 22 2011)

      Fall, a Season for Every Brand ...g apparel deals took a backseat to those offering laptops and other tantalizing technology gadgets. Microsoft, Best Buy, and Dell were among the brands to make the Ace Metrix top 10 list of most effective back-to-school TV spots.... (Read Full Article)

      Mentions:   Microsoft   Dell

    3. Publishers Build Out Digital Marketing Services

      Explore ClickZ (May 13 2011) Public Relations Industry Trends , Social Media Trends

      Publishers Build Out Digital Marketing Services ...cy specializing in putting books on devices like Apple's iPad. The digital agency's clients include Microsoft and Hasbro. April 2011: Dow Jones launches Content Lab, a custom content unit that will offer, amon......o, white paper downloads, and other interactive features, and a widget or so-called "nanosite." For Dell's Take Your Own Path Heroes campaign, IDG's marketing services unit and ad platform partner Flite d... (Read Full Article)

      Mentions:   Facebook   Huffington Post   Apple

    4. Social Media ROI Revisited: 4 Ways to Measure

      Explore Ignite Social Media (Apr 22 2011) Public Relations Industry Trends , Social Media Trends

      Social Media ROI Revisited: 4 Ways to Measure ... early-bird event registration via an exclusive offer through a blogger outreach effort, and so on. Dell’s @DellOutlet program is a well-known if slightly aged case study where social media clearly and di......nks to addressing customer issues via online communities, influencer programs, and social networks. Microsoft’s Most Valuable Professional (MVP) program, combined with their extensive use of support forums, bl... (Read Full Article)

      Mentions:   Facebook   Microsoft   Dell

    5. Social CRM: Customer Service for the Next Generation

      Explore ClickZ (Mar 23 2011) Social Media Trends

      ...happy' can be an empowering and innovative proposition." The panel featured USA Today's Jon Swartz, Microsoft's Toby Richards, former Forrester analyst Bruce Temkin, now the head of research firm The Temkin Gr......th India's Publicis|2020media and its clients including the Bengaluru International Airport, Intel, Dell, United Brands, and Pepsico and with Austin's FG SQUARED and GSD&M| IdeaCity and clients including ... (Read Full Article)

      Mentions:   Microsoft   Dell   USA Today

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