1. Altimeter Group

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    1. Mentioned In 7 Articles

    2. Social Media Advertising Is Set to Explode. Who Will Control It?

      Explore Advertising Age (Apr 23 2012) Social Media Trends

      Social Media Advertising Is Set to Explode. Who Will Control It? ...es go away, and all are frothing at all the new and growing revenue streams. In a recent blog post, Altimeter Group's Jeremiah Owyang was the first influential analyst to report on the trend, writing, "The new adver... (Read Full Article)

      Mentions:   Facebook   Altimeter Group

    3. 'BtoB' Digital Edge Live: Control the social mess before it controls you

      Explore BtoB Magazine (Mar 20 2012) Social Media Trends

      ... their brands, according to Jeremiah Owyang, industry analyst partner at technology analyst company Altimeter Group, delivering the keynote address here at today's BtoB Digital Edge Live conference. Because adoption... (Read Full Article)

      Mentions:   Facebook   Altimeter Group

    4. What Is Content Marketing?

      Explore Advertising Age (Feb 28 2012) Social Media Trends

      What Is Content Marketing? ... turned into content. ABOUT THE AUTHOR Rebecca Lieb is the digital-advertising and media analyst at Altimeter Group, a research-based advisory firm. She's the author of two books on digital marketing, most recently ... (Read Full Article)

      Mentions:   Facebook   Altimeter Group

    5. Six Tips for Practicing Safe Social Media [Slide Show]

      Explore MarketingProfs (Feb 2 2012) Public Relations Industry Trends , Social Media Trends

      Six Tips for Practicing Safe Social Media [Slide Show] ...n dive deeper and gain insights/metrics about the information collected. Industry analysts, such as Altimeter Group, can offer great perspective on the available tools and how they compare with one another. Remember... (Read Full Article)

      Mentions:   Social Media   Facebook   Dell

    6. A Seven-Step Guideline in Crisis Communication (Lessons From the Sony ...

      Explore MarketingProfs (Oct 14 2011) Social Media Trends

      A Seven-Step Guideline in Crisis Communication (Lessons From the Sony ... ...pt, Twitter is often the first place news breaks. As Fast Company blogger (and principal analyst at Altimeter Group) Brian Solis recently wrote, "News no longer breaks, it tweets." Understand that in the era of soci... (Read Full Article)

      Mentions:   BusinessWeek   Brian Solis   Altimeter Group

    7. Are You Talking To Me

      Explore Business News & Financial News (Apr 25 2011) Social Media Trends

      Are You Talking To Me ...of the conversation, the volume and the topics being discussed," says Susan Etlinger, an analyst at Altimeter Group, an advisory firm in San Mateo, Calif. The effort has helped to persuade more Dr Pepper fans to pas... (Read Full Article)

      Mentions:   Facebook   Altimeter Group

    8. Rethinking the Future of Business Part 1: The State of Corporate Social Media

      Explore FastCompany.com (Jan 24 2011) Social Media Trends

      Rethinking the Future of Business Part 1: The State of Corporate Social Media ... thus risk failure. As part of his report,"Career Path of the Corporate Social Media Strategist," Altimeter Group's Jeremiah Owyang surveyed 140 Corporate Social Strategists to surface details on existing social m... (Read Full Article)

      Mentions:   Altimeter Group

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