About American Marketing Association

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. Published by the AMA, the Honomichl 50 lists the top 50 market research firms in the United States.

The AMA's principal roles are:

* Improving - Advancing marketing competencies, practice and thought leadership.

* Promoting - Being an advocate for marketing and promoting its importance, efficacy and ethics.

* Supporting - Being an essential resource for marketing information, education/training and relationships.

The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society.

AMA currently has 38,000 members. There are collegiate chapters on 250 campuses across the nation.