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      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. About Apple

    The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family Rosaceae. It is one of the most widely cultivated tree fruits. The tree is small and deciduous, reaching 5–12 m tall, with a broad, often densely twiggy crown.
    The leaves are alternately arranged simple ovals 5–12 cm long and 3–6 cm broad on a 2–5 cm petiole with an acute tip, serrated margin and a slightly downy underside. Flowers are produced in spring simultaneous with the budding of the leaves. The flowers are white with a pink tinge that gradually fades, five petaled, 2.5–3.5 cm in diameter. The fruit matures in autumn, and is typically 5–9 cm diameter. The centre of the fruit contains five carpels arranged in a five-point star, each carpel containing one to three seeds.     name=app/>

    The tree originated from Asia, where its wild ancestor is still found today. There are more than 7,500 known cultivars of apples resulting in range of desired characteristics. It should be noted however, that cultivars vary in their yield and the ultimate size of the tree, even when grown on the same rootstock.     name=England/>

    At least 55 million tonnes of apples were grown worldwide in 2005, with a value of about $10 billion. China produced about two-fifths of this total. United States is the second leading producer, with more than 7.5% of the world production.     Turkey, France, Italy and Iran are among the leading apple exporters.

  5. Quotes about Apple

    1. “ Apple needs to put this fire out now. There has to be a military-like response to this issue. And we have not seen this kind of urgency. Their response has been lackluster. It's been borderline irresponsible. They are in danger of betraying customers' trust and hurting the brand, which is infinitely more valuable than any one product. ”
      In PR Experts on iPhone 4 antenna issue: 'Apple will be forced to do a recall'
    2. “ Apple will be forced to do a recall of this product. It's critically important. The brand image is the most important thing Apple has. This is potentially devastating. ”
      In PR Experts on iPhone 4 antenna issue: 'Apple will be forced to do a recall'
    3. “ It's the "half-loaf" approach. Apple was under tremendous pressure to respond. They pushed out some information that wasn't really baked. They found themselves in a hole, and they dug a deeper hole. Apple must protect its brand image, its crown jewels, at all cost. Apple has enormous consumer loyalty but it depends on whether people believe it's credible, Master of Disaster, ”
      In PR Experts on iPhone 4 antenna issue: 'Apple will be forced to do a recall'

  1. Apple

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    1. Mentioned In 51 Articles

    2. Do Mobile Ads Still Suck?

      Explore Advertising Newspaper (Feb 13 2012) Technology

      Do Mobile Ads Still Suck? ...ore creatives might feel the platform is a place for opportunity. Not that ad formats by way of Apple’s iAds, advertising networks like Millennial Media and Jumptap, and self-serve platforms from rich ... (Read Full Article)

      Comment Mentions:   Yahoo   Google   Digital

    3. Mobile ad spending growing faster than expected

      Explore BtoB Magazine (Jan 26 2012) Social Media Trends , Technology

      ... AdMob network Google also leads in mobile display ads, with 24.8% of all expenditures, followed by Apple's iAd and Millennial Media close to each other in second place. (Read Full Article)

      Comment Mentions:   Google   Apple

    4. Key factors to consider when evaluating a potential client

      Explore prweekus.com (Dec 5 2011)

      Key factors to consider when evaluating a potential client ... executives say in the media and what they want in an agency? Not every company can become the next Apple. Is there a process that allows customer feedback to impact product development? Without an active ... (Read Full Article)

      Comment Mentions:   Apple

    5. There is an "I" in integration

      Explore prweekus.com (Nov 14 2011) Public Relations Industry Trends , Social Media Trends

      There is an "I" in integration ...bs' death, we've been given pearls of wisdom about managing A+ talent. Do you think he got mad when Apple engineers came up with great products? Part of his genius was elevating and unleashing the potentia... (Read Full Article)

      Comment Mentions:   Apple   Steve Jobs

    6. Digital Fitness Is Latest Craze in Building up Your Marketing Ranks

      Explore Advertising Age (Nov 5 2011) Social Media Trends

      Digital Fitness Is Latest Craze in Building up Your Marketing Ranks ...els and energy bars. Go through Bonin Bough's, and you'll uncover 3-D phones, a variety of tablets, Apple TV, Nintendo DS and a Slingbox. Bonin Bough, Pepsi Bonin Bough, Pepsi Mr. Bough, director-digital a... (Read Full Article)

      Comment Mentions:   Digital   Apple

    7. More on CEOs and Brand Stewardship

      Explore Version 2.0 Communications (Sep 26 2011)

      ...ompany that is both big and innovative when it is equally hard to be both.” Josh pointed out that Apple also fits that description with a key difference. “Most people don’t know who the CEO of GE is. It ... (Read Full Article)

      Comment Mentions:   Apple

    8. Facebook Marketing: The Four Biggest Blunders Hurting Your Brand

      Explore Advertising Age (Sep 13 2011)

      Facebook Marketing: The Four Biggest Blunders Hurting Your Brand ...for driving traffic and sales is being overlooked. Want evidence of this? Companies such as Amazon, Apple, Netflix, Forever21, eBay and MTV are already finding that Facebook is a significant net new sourc... (Read Full Article)

      Comment Mentions:   Facebook   Google   Apple

    9. Monitoring the role of monitoring

      Explore prweekus.com (Aug 24 2011)

      Monitoring the role of monitoring ... businesses aren't conducive to constant chatter. While these companies see less chatter than, say, Apple, they still gain tremendous value from sharing, listening, and engaging with their core audiences. ... (Read Full Article)

      Comment Mentions:   Google   Apple

    10. Discountitus, the Disease That's Sweeping the Marketing Community

      Explore Advertising Age (Jul 6 2011)

      Discountitus, the Disease That's Sweeping the Marketing Community ... become clear that the only way to become a leader is to launch a new brand in a new category. Like Apple did with the iPad, the first tablet-computer. Currently, the iPad has some 75% of the tablet market... (Read Full Article)

      Comment Mentions:   Apple

    11. The $10 Million Dollar Question

      Explore ClickZ (Jun 10 2011)

      ...is safe to say we were a big hit. After discussing a series of very interesting topics ranging from Apple's growing interest in digital magazines, to digital business models outside of apps, integrated bra... (Read Full Article)

      Comment Mentions:   Apple   Hearst

    12. Content Is Still King in Social Media

      Explore Builder Magazine (Jun 2 2011) Social Media Trends

      ...t in a person’s life, not unlike getting a new job, getting married, or retiring. (Davis noted that Apple is the master at creating these loops by using post-sale materials to sell its products.) The “sear... (Read Full Article)

      Comment Mentions:   Apple

    13. Publishers Build Out Digital Marketing Services

      Explore ClickZ (May 13 2011) Public Relations Industry Trends , Social Media Trends

      Publishers Build Out Digital Marketing Services ...ndom House purchases Smashing Ideas, a digital agency specializing in putting books on devices like Apple's iPad. The digital agency's clients include Microsoft and Hasbro. April 2011: Dow Jones launches C... (Read Full Article)

      Comment Mentions:   Facebook   Huffington Post   Apple

    14. Google deflects PR firm's attack of Gmail privacy

      Explore usatoday.com (May 10 2011)

      ...alf of an unnamed client, also highlight the delicate balancing act Google, Microsoft, Facebook and Apple face as they rush to profit from cutting-edge Internet services that tap into consumer data. Severa... (Read Full Article)

      Comment Mentions:   Facebook   Yahoo   Google

    15. Apple: The Silence Before the Response

      Explore PR News Online (Apr 26 2011) Technology

      Two of PR News' Advisory Board members say Apple's failure to take a proactive approach to its recent data-tracking issue was a missed opportunity..... (Read Full Article)

      Comment Mentions:   Apple

    16. Apple's Lag Time: Should a Brand Ever Wait to Respond?

      Explore PR News Online (Apr 26 2011) Technology

      Two of PR News' Advisory Board members describe why Apple's failure to take a proactive approach to its recent data-tracking issue was a missed opportunity..... (Read Full Article)

      Comment Mentions:   Apple

    17. 1-15 of 51 // 1 2 3 4 »