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      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. About Apple

    The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family Rosaceae. It is one of the most widely cultivated tree fruits. The tree is small and deciduous, reaching 5–12 m tall, with a broad, often densely twiggy crown.
    The leaves are alternately arranged simple ovals 5–12 cm long and 3–6 cm broad on a 2–5 cm petiole with an acute tip, serrated margin and a slightly downy underside. Flowers are produced in spring simultaneous with the budding of the leaves. The flowers are white with a pink tinge that gradually fades, five petaled, 2.5–3.5 cm in diameter. The fruit matures in autumn, and is typically 5–9 cm diameter. The centre of the fruit contains five carpels arranged in a five-point star, each carpel containing one to three seeds.     name=app/>

    The tree originated from Asia, where its wild ancestor is still found today. There are more than 7,500 known cultivars of apples resulting in range of desired characteristics. It should be noted however, that cultivars vary in their yield and the ultimate size of the tree, even when grown on the same rootstock.     name=England/>

    At least 55 million tonnes of apples were grown worldwide in 2005, with a value of about $10 billion. China produced about two-fifths of this total. United States is the second leading producer, with more than 7.5% of the world production.     Turkey, France, Italy and Iran are among the leading apple exporters.

  5. Quotes about Apple

    1. “ Apple needs to put this fire out now. There has to be a military-like response to this issue. And we have not seen this kind of urgency. Their response has been lackluster. It's been borderline irresponsible. They are in danger of betraying customers' trust and hurting the brand, which is infinitely more valuable than any one product. ”
      In PR Experts on iPhone 4 antenna issue: 'Apple will be forced to do a recall'
    2. “ Apple will be forced to do a recall of this product. It's critically important. The brand image is the most important thing Apple has. This is potentially devastating. ”
      In PR Experts on iPhone 4 antenna issue: 'Apple will be forced to do a recall'
    3. “ It's the "half-loaf" approach. Apple was under tremendous pressure to respond. They pushed out some information that wasn't really baked. They found themselves in a hole, and they dug a deeper hole. Apple must protect its brand image, its crown jewels, at all cost. Apple has enormous consumer loyalty but it depends on whether people believe it's credible, Master of Disaster, ”
      In PR Experts on iPhone 4 antenna issue: 'Apple will be forced to do a recall'

  1. Apple

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    1. Mentioned In 59 Articles

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