1. Barcelona Principles

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    1. Mentioned In 4 Articles

    2. Why Predictive Modeling Is Hot... and Five Things You Should Know to Do It Well

      Explore MarketingProfs (Dec 9 2011) Public Relations Industry Trends , Social Media Trends

      Why Predictive Modeling Is Hot... and Five Things You Should Know to Do It Well ...id Rockland, partner and managing director at Ketchum Global Research, and author of the industry's Barcelona Principles, notes, "Public relations is often left out of marketing mix models because it's more difficult to ... (Read Full Article)

      Mentions:   Barcelona Principles   MarketingProfs

    3. In PR, Measurement Moves From Fuzzy Math and Social-Media Snake Oil to Actual Metrics

      Explore Advertising Age (Oct 25 2011) Public Relations Industry Trends

      ...n and the Institute for Public Relations. Delegates from more than a dozen countries endorsed seven Barcelona Principles for global measurement standards. And this past June in Lisbon, the European Summit on Measurement ... (Read Full Article)

      Mentions:   CNN   The Wall Street Journal   Barcelona Principles

    4. PR News Q and A: Tim Marklein Takes Measure of the Changes Coming to PR Measurement in 2011

      Explore PR News Online (Dec 16 2010) Social Media Trends

      PR News Q and A: Tim Marklein Takes Measure of the Changes Coming to PR Measurement in 2011 ... this type of measurement. And, second, there's been a move to drive measurement standards like the Barcelona Principles. People have come together to define global standards of measurement, and created a platform for fu... (Read Full Article)

      Mentions:   National Press Club   PR News   Barcelona Principles

    5. PR industry adopts measurement standards

      Explore prweekus.com (Jul 28 2010)

      ...R trade bodies and agencies have signed up to a new list of standards for PR measurement called the Barcelona Principles. (Read Full Article)

      Mentions:   Barcelona Principles

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