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  3. About BusinessWeek

    BusinessWeek is a business magazine published by McGraw-Hill. It was first published in 1929 (as The Business Week) under the direction of Malcolm Muir, who was serving as president of the McGraw-Hill Publishing company at the time. Its primary competitors in the national business magazine category are Fortune and Forbes, which are published bi-weekly.

    Since 1988, BusinessWeek has published annual rankings of United States business school MBA programs. In addition to these rankings, it has recently started publishing annual rankings of undergraduate business programs.

    On October 12, 2007, BusinessWeek launched a revamped design, its first in four years. Several sections were redesigned to focus the publication more on news and global coverage, while eliminating the Executive Life section.

  1. BusinessWeek

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    1. Mentioned In 5 Articles

    2. Debate: Reputation Insurance a Good Idea?

      Explore BusinessWeek (Feb 5 2012) Public Relations Industry Trends , Social Media Trends

      Debate: Reputation Insurance a Good Idea? ...fy through our work advocating the value of public relations (see also our recent announcement, via Businessweek, of the introduction of a curriculum program to bring PR and reputation management courses to MBA p... (Read Full Article)

      Mentions:   Public Relations Society of America   Facebook   Yahoo

    3. Ad Giant Interpublic: Social Networks Crucial for Brands

      Explore Forbes.com (Oct 18 2011)

      Ad Giant Interpublic: Social Networks Crucial for Brands ... faster than ever. I'm living it, so I might as well write about it. I spent nine years as chief of BusinessWeek's Silicon Valley bureau writing about the leading edge of technology and business, and I'm continui... (Read Full Article)

      Mentions:   Facebook   Google   Microsoft

    4. A Seven-Step Guideline in Crisis Communication (Lessons From the Sony ...

      Explore MarketingProfs (Oct 14 2011) Social Media Trends

      A Seven-Step Guideline in Crisis Communication (Lessons From the Sony ... ...it appears in the local paper, it is an international situation instantly because of the Internet," BusinessWeek quotes him as saying. Thus, any communication professional who thinks they can just shove an incide... (Read Full Article)

      Mentions:   BusinessWeek   Brian Solis   Altimeter Group

    5. Twitter Isn’t Journalism, Or Is It? Perhaps It’s the Wrong Question

      Explore Brian Solis (Feb 18 2011)

      Twitter Isn’t Journalism, Or Is It? Perhaps It’s the Wrong Question to Ask * February 18, 2011 * View Comments * * * Tweet I was asked to enter the Bloomberg BusinessWeek Debate Room to make the case “for” Twitter as a platform for journalism. On the other side, Scri... (Read Full Article)

      Mentions:   Bloomberg   BusinessWeek

    6. New Journalism Degree to Emphasize Start-Ups

      Explore The New York Times (Sep 20 2010) Technology

      ...eneurial,” said Stephen B. Shepard, the founding dean of the school and a former editor in chief of BusinessWeek. The school will also offer a certificate in entrepreneurial journalism for midcareer journalists “... (Read Full Article)

      Mentions:   BusinessWeek

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