2. Categories

      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. About CRM

    Customer relationship management (CRM) is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction. Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information. Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation. Technology to support CRM initiatives must be integrated as part of an overall customer-centric strategy. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.

  5. Quotes about CRM

    1. “ This was generally a good year for CRM. Dreamforce 11 was a big success, where Salesforce planted another idea in the industry's consciousness: the social enterprise as well as the social customer. ”
      In Past Is Prologue
    2. “ For users, the hurdle still is that there are so many things going on in CRM. ”
      In Past Is Prologue
    3. “ Social CRM has really come to the forefront. ”
      In Past Is Prologue

  1. CRM

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    1-16 of 16

    1. Mentioned In 16 Articles

    2. Making Your CRM Program More Social

      Explore ClickZ (Apr 11 2012) Social Media Trends

      Consider these five ways to integrate social into your corporate CRM strategy. With Facebook heading toward a $100 billion IPO and the statistic that Internet users spe... (Read Full Article)

      Mentions:   CRM

    3. What CRM Means In a Social Age

      Explore Advertising Age (Mar 26 2012) Social Media Trends , Technology

      What CRM Means In a Social Age ...ow have more fans and followers across social media than they do e-mail or direct subscribers. What CRM Means In a Social Age Using Social Data to Better Understand Your Customer By: Michael Scissons Bio... (Read Full Article)

      Mentions:   CRM

    4. 5 Ways for Small Business to Jump on the Big Data Train

      Explore ducttapemarketing.com (Mar 19 2012)

      5 Ways for Small Business to Jump on the Big Data Train ...d data of the market. 1) More cloud integration – The adoption of cloud based tools for things like CRM, project management, file storage, backup, email, customer service and accounting means that integr... (Read Full Article)

      Mentions:   Google   CRM

    5. Thriving On the New Facebook: Four Steps For Your Brand

      Explore Advertising Age (Mar 2 2012) Social Media Trends

      Thriving On the New Facebook: Four Steps For Your Brand ...ecessary skill sets. Managing all of these different functions requires skill sets that include PR, CRM, customer service, analytics, advertising, editorial and creative development. And the biggest chal... (Read Full Article)

      Mentions:   Facebook   Google   CRM

    6. The Year of Big KISSes and Lots of HUGS

      Explore ClickZ (Dec 9 2011)

      ...ams are great, they are often one-offs with definitive beginnings and endings. They require lots of CRM to keep them producing. But these programs don't capitalize on the true nature of digital desires: ... (Read Full Article)

      Mentions:   CRM

    7. What Marketing Automation Tool Is Right for You?

      Explore ClickZ (Dec 5 2011) Technology

      What Marketing Automation Tool Is Right for You? ...lieve it's crucial to outline the areas you're evaluating each vendor on (i.e., email capabilities, CRM integration, lead scoring, data management, etc.) and list out the questions you have around each a... (Read Full Article)

      Mentions:   CRM

    8. Past Is Prologue

      Explore destinationCRM.com (Dec 1 2011)

      ...f recalibration. So many things have shifted in the past couple of years, it's only natural for the CRM industry (and the world at large) to take a moment to find its footing. "This was a recovery year,"... (Read Full Article)

      Mentions:   Facebook   Google   Microsoft

    9. 25 business-tastic B2B social media case studies

      Explore Econsultancy (Oct 21 2011) Social Media Trends

      ...imes and the site itself gathered more than 45,000 members within its first 12-month period. Social CRM and a focus on content It’s difficult to imagine the maritime industry getting to grips with social... (Read Full Article)

      Mentions:   Facebook   CRM

    10. Where to Find B2B Leads – Part 2

      Explore Business 2 Community (Sep 1 2011) Public Relations Industry Trends , Social Media Trends

      ... Microsoft and Yahoo offer you the ability to bid for specific search terms/phrases. For example, a CRM vendor could bid for the terms “sales force automation” and “sales automation”. The ads for winnin... (Read Full Article)

      Mentions:   Yahoo   Google   Microsoft

    11. Is CRM Marketing Too Old School for Social?

      Explore ClickZ (Jun 27 2011) Public Relations Industry Trends

      Is CRM Marketing Too Old School for Social? Three ways to start to track your social marketing and tie it to the CRM database. Social marketing purists say that I don't get it. They claim the real value in social mar... (Read Full Article)

      Mentions:   CRM

    12. CRM as a business strategy

      Explore smartcompany.com.au (Jun 26 2011) Social Media Trends

      CRM as a business strategy CRM as a business strategySmart CompanyThere has been and will continue to be an increased focus on dat... (Read Full Article)

      Mentions:   Google   CRM

    13. Moving Beyond a "Traditional" Selling Approach

      Explore Insurance & Technology (Apr 6 2011) Social Media Trends , Technology

      Moving Beyond a "Traditional" Selling Approach ...needs and expanding territories? 4) Does it integrate with other key systems already in use such as CRM and ERP systems? 5) Does it add value to the end-users so they will choose to use it? 6) Does it al... (Read Full Article)

      Mentions:   CRM

    14. Social CRM: Customer Service for the Next Generation

      Explore ClickZ (Mar 23 2011) Social Media Trends

      ...Tech Summit, and a healthy dose of marketing and PR-driven social customer relationship management (CRM). I say "marketing and PR-driven" because, for the most part, that's still the orientation of most ... (Read Full Article)

      Mentions:   Microsoft   Dell   USA Today

    15. E-mail Is Social

      Explore ClickZ (Mar 10 2011)

      ...ging social campaigns for years. Right now, we are managing a group of users a brand has collected (CRM database). These users are presumably fans of the brand, and some of their most loyal customers. Th... (Read Full Article)

      Mentions:   Facebook   CRM   American Marketing Association

    16. Marketers using social media for PR, not insight, says HBR survey

      Explore research-live.com (Dec 21 2010)

      US— Market research and customer insight, CRM and customer service teams are trailing behind marketing, communications and even IT departments wh... (Read Full Article)

      Mentions:   CRM

    17. Three Keys to Finding Success with Social CRM

      Explore Business Tech News (Nov 1 2010) Technology

      ...ial" solutions to be more competitive, here are three things to consider with respect to how social CRM can successfully help companies compete today, and in the future. Use Social Media to Improve Custo... (Read Full Article)

      Mentions:   Facebook   CRM

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