2. Categories

      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. About CRM

    Customer relationship management (CRM) is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction. Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information. Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation. Technology to support CRM initiatives must be integrated as part of an overall customer-centric strategy. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.

  5. Quotes about CRM

    1. “ This was generally a good year for CRM. Dreamforce 11 was a big success, where Salesforce planted another idea in the industry's consciousness: the social enterprise as well as the social customer. ”
      In Past Is Prologue
    2. “ For users, the hurdle still is that there are so many things going on in CRM. ”
      In Past Is Prologue
    3. “ Social CRM has really come to the forefront. ”
      In Past Is Prologue