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      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. About Dell

    Dell Inc. (DELL 4331), an American technology company based in Round Rock, Texas, develops, manufactures, sells, and supports personal computers, servers, data storage devices, network switches, personal digital assistants (PDAs), software, televisions, computer peripherals, and other technology-related products. As of 2006, Dell employed more than 78,700 people worldwide.

    Dell grew through the 1980s and 1990s to become at one stage the largest seller of PCs and servers. It currently holds the second spot in the hardware computer industry behind Hewlett-Packard after the latter's merger with Compaq in 2002.

    In 2006, Fortune magazine ranked Dell as the 25th-largest company in the Fortune 500 list, 8th on its annual [http://money.cnn.com/magazines/fortune/mostadmired/top20/ Top 20 list] of the most-admired companies in the United States. In 2007 Dell ranked 34th and 8th respectively on the equivalent lists for the year. A 2006 publication identified Dell as one of 38 high-performance companies in the S&P; 500 which had consistently out-performed the market over the previous 15 years.

  5. Quotes about Dell

    1. “ Listening to online conversations and getting feedback from its team of social media customer services experts has proved successful for Dell, too. The computer manufacturer uses lessons learned from customer feedback as well as suggestions offered through social media and its own website to refine products and decide what new lines should be launched. Maribel Sierra, director of global social media and communities at Dell, points out this has led to many product and customer service improvements. ”
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  1. Dell

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    1. Mentioned In 32 Articles

    2. The Braided Bunch and the Future of CorpComm

      Explore Forbes.com (Apr 5 2012) Social Media Trends

      The Braided Bunch and the Future of CorpComm ... At deadline, corporate proofed our material but—per   agreement—they could not change our content. Dell did reserve the right to spike any piece they wished for any reason—after all, they were paying us,... (Read Full Article)

      Mentions:   Dell   Forbes

    3. Customer Service Goes Social

      Explore ClickZ (Mar 13 2012) Social Media Trends

      ...th India's Publicis|2020media and its clients including the Bengaluru International Airport, Intel, Dell, United Brands, and Pepsico and with Austin's FG SQUARED and GSD&M| IdeaCity and clients including ... (Read Full Article)

      Mentions:   Dell   American Marketing Association   RSS

    4. An excerpt from David Jones' book "Who Cares Wins"

      Explore Morning Joe blog (Feb 8 2012) Social Media Trends

      ...ific RED products. Apple, for example, created a RED iPod and Nike, Gap, Amex, Converse, Starbucks, Dell and many other brands have been involved, contributing up to 50% of all profits on RED products to ... (Read Full Article)

      Mentions:   Facebook   Google   Microsoft

    5. Six Tips for Practicing Safe Social Media [Slide Show]

      Explore MarketingProfs (Feb 2 2012) Public Relations Industry Trends , Social Media Trends

      Six Tips for Practicing Safe Social Media [Slide Show] ...eep your company nimble and remove the fear factor from the business/personal social media dynamic. Dell's Social Media and Communities (SMaC) University is an example of a well-thought-out employee train... (Read Full Article)

      Mentions:   Social Media   Facebook   Dell

    6. When Good Customers Turn Against You

      Explore ClickZ (Feb 1 2012) Public Relations Industry Trends , Social Media Trends

      When Good Customers Turn Against You ...th India's Publicis|2020media and its clients including the Bengaluru International Airport, Intel, Dell, United Brands, and Pepsico and with Austin's FG SQUARED and GSD&M| IdeaCity and clients including ... (Read Full Article)

      Mentions:   Facebook   Google   Dell

    7. Customer (Dis)Service and the New Marketing

      Explore ClickZ (Jan 11 2012) Social Media Trends

      ...th India's Publicis|2020media and its clients including the Bengaluru International Airport, Intel, Dell, United Brands, and Pepsico and with Austin's FG SQUARED and GSD&M| IdeaCity and clients including ... (Read Full Article)

      Mentions:   Dell   American Marketing Association   Cnbc

    8. Mobile Social: The Importance of Being There

      Explore ClickZ (Sep 28 2011) Social Media Trends

      ...th India's Publicis|2020media and its clients including the Bengaluru International Airport, Intel, Dell, United Brands, and Pepsico and with Austin's FG SQUARED and GSD&M| IdeaCity and clients including ... (Read Full Article)

      Mentions:   Google   Dell   American Marketing Association

    9. Fall, a Season for Every Brand

      Explore ClickZ (Sep 22 2011)

      Fall, a Season for Every Brand ...ckseat to those offering laptops and other tantalizing technology gadgets. Microsoft, Best Buy, and Dell were among the brands to make the Ace Metrix top 10 list of most effective back-to-school TV spots.... (Read Full Article)

      Mentions:   Microsoft   Dell

    10. Social Media Beyond Marketing

      Explore ClickZ (Jul 27 2011) Social Media Trends

      Social Media Beyond Marketing ...adian6, CoTweet, Alterian, Zendesk, and a dozen others have some sort of basic workflow capability. Dell, Gatorade, and others have created "social media command centers" that act as necessary centralized... (Read Full Article)

      Mentions:   Dell   American Marketing Association

    11. Move Beyond Listening and Build an Engagement Platform

      Explore ClickZ (Jul 6 2011) Social Media Trends

      ...th India's Publicis|2020media and its clients including the Bengaluru International Airport, Intel, Dell, United Brands, and Pepsico and with Austin's FG SQUARED and GSD&M| IdeaCity and clients including ... (Read Full Article)

      Mentions:   Dell   American Marketing Association   Brian Solis

    12. 5 Cool Tricks to Get More Out of LinkedIn

      Explore bnet.com (Jun 28 2011) Public Relations Industry Trends

      5 Cool Tricks to Get More Out of LinkedIn 5 Cool Tricks to Get More Out of LinkedInBNET (blog)Our Dell marketing alum might also list — in addition to the words “marketing” and “public relations” — word... (Read Full Article)

      Mentions:   Dell

    13. Making the Case for Real ROI in Social Marketing

      Explore ClickZ (Jun 15 2011) Public Relations Industry Trends , Social Media Trends

      ...ooke Hovey, SVP, digital and managing director at Cohn and Wolfe; Lionel Menchaca, chief blogger at Dell; Nick Goggans, director at Get Smart Content, and moderator Jim Eustace, founder and principal of V... (Read Full Article)

      Mentions:   Public Relations Society of America   Dell   American Marketing Association

    14. Social Media Is a Venue, Not a Strategy

      Explore Advertising Age (Jun 15 2011) Public Relations Industry Trends , Social Media Trends

      Social Media Is a Venue, Not a Strategy ...r child for Twitter's potential impact, earning accolades by generating $6.5 million in revenue for Dell. But surely that success boils down to the product offers in the feed. Twitter was just the medium ... (Read Full Article)

      Mentions:   Dell

    15. Is Your Business a Social-Media Laggard?

      Explore Advertising Age (Jun 3 2011) Social Media Trends

      Is Your Business a Social-Media Laggard? .... Empowered (innovators). Few companies have reached this stage, where social pervades the company. Dell and Zappos come to mind. At United Business Media, an internal community for collaboration attracte... (Read Full Article)

      Mentions:   Facebook   Dell   Youtube

    16. The .brand Domains Are Coming – Are You .Ready?

      Explore chiefmarketer.com (May 26 2011)

      The .brand Domains Are Coming – Are You .Ready? ...mitless freedom to assign domain names (to the left of the dot) in any way they want. For instance, Dell could offer its best customers a personalized experience at ‘armandodacal.dell,’ or Canon could showcase corporate social responsibility efforts via memorable domains such as ‘en... (Read Full Article)

      Mentions:   SEO   Dell

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