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      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. About Dell

    Dell Inc. (DELL 4331), an American technology company based in Round Rock, Texas, develops, manufactures, sells, and supports personal computers, servers, data storage devices, network switches, personal digital assistants (PDAs), software, televisions, computer peripherals, and other technology-related products. As of 2006, Dell employed more than 78,700 people worldwide.

    Dell grew through the 1980s and 1990s to become at one stage the largest seller of PCs and servers. It currently holds the second spot in the hardware computer industry behind Hewlett-Packard after the latter's merger with Compaq in 2002.

    In 2006, Fortune magazine ranked Dell as the 25th-largest company in the Fortune 500 list, 8th on its annual [http://money.cnn.com/magazines/fortune/mostadmired/top20/ Top 20 list] of the most-admired companies in the United States. In 2007 Dell ranked 34th and 8th respectively on the equivalent lists for the year. A 2006 publication identified Dell as one of 38 high-performance companies in the S&P; 500 which had consistently out-performed the market over the previous 15 years.

  5. Quotes about Dell

    1. “ Listening to online conversations and getting feedback from its team of social media customer services experts has proved successful for Dell, too. The computer manufacturer uses lessons learned from customer feedback as well as suggestions offered through social media and its own website to refine products and decide what new lines should be launched. Maribel Sierra, director of global social media and communities at Dell, points out this has led to many product and customer service improvements. ”
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