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      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. About Digital

    A digital system uses discrete (that is, discontinuous) values to represent information for input, processing, transmission, storage, etc. By contrast, non-digital (or analog) systems use a continuous range of values to represent information. Although digital representations are discrete, the information represented can be either discrete, such as numbers, letters or icons, or continuous, such as sounds, images, and other measurements of continuous systems.

    The word digital comes from the same source as the word digit and digitus (the Latin word for finger), as fingers are used for discrete counting.

    The word digital is most commonly used in computing and electronics, especially where real-world information is converted to binary numeric form as in digital audio and digital photography. Such data-carrying signals carry electronic or optical pulses, the amplitude of each of which represents a logical 1 (pulse present and/or high) or a logical 0 (pulse absent and/or low).

  5. Quotes about Digital

    1. “ You can't totally rely on digital PR and social media to get the word out. ”
      In Communicating CSR: Stats Are Fine, Impact Stories Are Better
    2. “ I'm a big believer in a blog publishing platform... It offers direct communication, a one-to-one reach to your current customers, to people who know nothing about you, to your critics. It's a way to establish your digital persona. ”
      In Corporate Blogs in a Social World
    3. “ We did test to see willingness to pay and were encouraged by that, as well as by the desire of current subscribers to have a digital experience of The Globe that's very different than the one they have now. ”
      In Boston Globe to Split into Free and Paid Sites

  1. Digital

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    1-15 of 32 // 1 2 »

    1. Mentioned In 32 Articles

    2. Ikea Cmo at home with integrated mix

      Explore Direct Marketing News (May 1 2012)

      ...t branding pieces of communication we have.” However, she says the future is all about social and digital, where “more money will definitely be focused.” Digital initiatives will be bolstered by other media pushed out across different channels at once “to get... (Read Full Article)

      Mentions:   Digital

    3. 4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind

      Explore Search Engine Land (Mar 21 2012) Social Media Trends

      4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind ...marketing initiatives, that stand out because of their focus and adherence to SEO strategy as well. Digital marketing software vendor Neolane recently launched an infographic poking fun at a significant chal... (Read Full Article)

      Mentions:   Facebook   Google   SEO

    4. 3 Reasons to Integrate Your Digital Marketing Tactics

      Explore ClickZ (Feb 14 2012) Public Relations Industry Trends , Social Media Trends

      3 Reasons to Integrate Your Digital Marketing Tactics Digital marketing is much easier to experiment with, from a budget perspective, if everything is integrated... (Read Full Article)

      Mentions:   ABC   NBC   Google

    5. Do Mobile Ads Still Suck?

      Explore Advertising Newspaper (Feb 13 2012) Technology

      Do Mobile Ads Still Suck? ...novation, and data indicating that consumers are increasingly annoyed by crappy ads all have helped digital shops and mobile marketers to see consumers less as easy prey and more as targets with whom they sh... (Read Full Article)

      Mentions:   Yahoo   Google   Digital

    6. 7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

      Explore PR News Online (Jan 30 2012)

      Likeable Media's Dave Kerpen, who will deliver the afternoon keynote at PR News' Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.... (Read Full Article)

      Mentions:   Digital

    7. Digital Marketing in 2012: Predictions From 32 Industry Luminaries

      Explore cmo.com (Jan 5 2012) Client Coverage

      Digital Marketing in 2012: Predictions From 32 Industry Luminaries Digital Marketing In 2012: Predictions From 32 Industry Luminaries Topics: Channels, Leadership, Mobile Mar... (Read Full Article)

      Mentions:   Social Media Marketing   SEO   Digital

    8. PR News Q and A With Joshua Nafman: Hanging Out With PepsiCo on Google+

      Explore PR News Online (Dec 21 2011)

      In advance of PR News' Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stake... (Read Full Article)

      Mentions:   Google   Digital   PR News

    9. Tumblr Beats Twitter for Time Spent on Site Signals Micro Content Evolution

      Explore prweb.com (Nov 17 2011) Social Media Trends

      Tumblr Beats Twitter for Time Spent on Site Signals Micro Content Evolution ...ion posts milestone while total minutes spent on the network surpass Twitter, according to Nielson. Digital marketing agency, Launch Farm, discusses who is best positioned to lead new micro content trend. (P... (Read Full Article)

      Mentions:   Facebook   Digital

    10. Digital Fitness Is Latest Craze in Building up Your Marketing Ranks

      Explore Advertising Age (Nov 5 2011) Social Media Trends

      Digital Fitness Is Latest Craze in Building up Your Marketing Ranks ...o technology, and some executives are looking to education and constant practice to help narrow it. Digital Fitness Is Latest Craze in Building up Your Marketing Ranks CFO, Sales, Legal and PR Must All Under... (Read Full Article)

      Mentions:   Digital   Apple

    11. Advertising in the digital age

      Explore smartcompany.com.au (Nov 1 2011) Public Relations Industry Trends , Social Media Trends

      Advertising in the digital ageSmartCompany.com.auFor example, all of the major industry players are now diversified marketing ... (Read Full Article)

      Mentions:   Facebook   Digital

    12. How to Bring a Magazine to Life Online

      Explore ClickZ (Oct 28 2011)

      How to Bring a Magazine to Life Online ... not a fan of standard booths at trade shows. They don't enable the brand to stand out. I wanted my digital publishing brands to stand out. So I begged, bribed, and pleaded with my team to join me in my ques... (Read Full Article)

      Mentions:   Digital   Brian Solis

    13. Don't forget what you knows best

      Explore Ivan Clark (Sep 16 2011) Social Media Trends

      Don't forget what you knows best Media Week (registration)Don't forget what you knows bestMedia Week (registration)Digital as a word has become redundant in the context of nearly all advertising and marketing communication... (Read Full Article)

      Mentions:   Digital

    14. PR News Q and A: Integrate Google+ Into Your PR Strategy Now

      Explore PR News Online (Sep 6 2011) Social Media Trends

      PR News Q and A: Integrate Google+ Into Your PR Strategy Now In advance of PR News' October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay d... (Read Full Article)

      Mentions:   Facebook   Google   Digital

    15. Content vs. Messaging: How the Digital Customer Narrative Is Changing Marketing

      Explore MarketingProfs (Sep 1 2011) Public Relations Industry Trends , Social Media Trends

      Content vs. Messaging: How the Digital Customer Narrative Is Changing Marketing MarketingProfs.com (subscription)Content vs. Messaging: How the Digital Customer Narrative Is Changing MarketingMarketingProfs.com (subscription)Look beyond the hype of so... (Read Full Article)

      Mentions:   Social Media   Digital   MarketingProfs

    16. If sales is the lifeblood of a business, what does that make marketing?

      Explore Online Marketing Agency (Aug 25 2011) Social Media Trends

      If sales is the lifeblood of a business, what does that make marketing? If sales is the lifeblood of a business, what does that make marketing?Coast Digital (blog)We receive over 3000 marketing communications everyday and a large share of these are whilst ... (Read Full Article)

      Mentions:   Digital

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