2. Categories

      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. About Digital

    A digital system uses discrete (that is, discontinuous) values to represent information for input, processing, transmission, storage, etc. By contrast, non-digital (or analog) systems use a continuous range of values to represent information. Although digital representations are discrete, the information represented can be either discrete, such as numbers, letters or icons, or continuous, such as sounds, images, and other measurements of continuous systems.

    The word digital comes from the same source as the word digit and digitus (the Latin word for finger), as fingers are used for discrete counting.

    The word digital is most commonly used in computing and electronics, especially where real-world information is converted to binary numeric form as in digital audio and digital photography. Such data-carrying signals carry electronic or optical pulses, the amplitude of each of which represents a logical 1 (pulse present and/or high) or a logical 0 (pulse absent and/or low).

  5. Quotes about Digital

    1. “ You can't totally rely on digital PR and social media to get the word out. ”
      In Communicating CSR: Stats Are Fine, Impact Stories Are Better
    2. “ I'm a big believer in a blog publishing platform... It offers direct communication, a one-to-one reach to your current customers, to people who know nothing about you, to your critics. It's a way to establish your digital persona. ”
      In Corporate Blogs in a Social World
    3. “ We did test to see willingness to pay and were encouraged by that, as well as by the desire of current subscribers to have a digital experience of The Globe that's very different than the one they have now. ”
      In Boston Globe to Split into Free and Paid Sites