2. Categories

      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. About Direct Marketing Association

    Direct Marketing Associations are national trade organizations that seek to advance all forms of direct marketing. The goal of the DMA is to discover and to thwart possible government regulation." - Jonah Gitlitz, DMA President, October 22, 1990



    23 direct marketing trade associations from five continents established an International Federation of Direct Marketing Associations. Founded in 1989, the IFDMA was established to develop firm lines of communications between direct marketers around the world, and is dedicated to improving the practice and communicating the value of direct marketing; and to promoting the highest standards for ethical conduct and effective self-regulation of the direct marketing community.

    The purposes of Direct Marketing Associations are generally:
    * Promoting direct marketing techniques and companies to consumers.
    * Fighting negative images of the direct marketing industry.
    * Providing training and professional development opportunities to marketers.
    * Conducting industry research.
    * Hosting networking conferences for marketers.
    * Promoting direct marketing, informing consumers of the safeguards that exist, and promoting the DMA as their protector, contact point and regulator.
    * Trying to ensure that their members create consumer confidence.
    * Advising how companies should use information by operating within the terms of Data Protection Acts.
    * Lobbying against Data Protection Acts which protect data against redistribution.
    * Lobbying against laws forbidding e-mail address harvesting.

    Direct Marketing Associations have attracted controversy, as they purport to defend and promote spam, junk mail, and telemarketing, which many consumers find irritating and intrusive. The DMA has a political action committee that makes political contributions in order to further its causes. The DMA asserts that the mass-mailings done by its members are both economically and environmentally beneficial (the latter because they supposedly reduce the number of car trips taken by shoppers who would otherwise shop at conventional stores).

  1. Direct Marketing Association

    0 Comments Leave a Comment

    1-8 of 8

    1. Mentioned In 8 Articles

    2. In 2012, Data Integration Makes Marketing More Personal, Targeted, and Relevant

      Explore ClickZ (Jan 9 2012)

      In 2012, Data Integration Makes Marketing More Personal, Targeted, and Relevant ...nd PETCO Animal Supplies. Heather is a frequent speaker at industry events hosted by Shop.org, EEC, DMA, NCDM, and MediaPost. Heather holds a B.S. in Journalism from the University of Arizona. (Read Full Article)

      Mentions:   Forrester Research   Direct Marketing Association

    3. DMA All for One: Marketing integration key to success

      Explore BtoB Magazine (Jun 21 2011)

      DMA All for One: Marketing integration key to success ...e channel; the question is how to bring all those channels together,” said Larry Kimmel, CEO of the Direct Marketing Association, kicking off the group's All for One conference on marketing integration here today. Kimmel cited DMA research showing that more than four in five companies are attempting integration in such areas as ... (Read Full Article)

      Mentions:   Direct Marketing Association

    4. SMS marketing: do it right to protect your brand

      Explore The Media Online (May 24 2011)

      SMS marketing: do it right to protect your brand ... this requirement. In the interim, best practice for would have been to run their lists against the Direct Marketing Association (DMA) Opt Out Register. - Both political parties should have been able to respond immediately to recipie... (Read Full Article)

      Mentions:   Direct Marketing Association

    5. Traditional and digital marketing thrive in tandem

      Explore Direct Marketing News (Apr 1 2011) Social Media Trends

      ...m putting all my money towards online because it's getting me the best possible ROI.
 Larry Kimmel (Direct Marketing Association): It's very different by category. We just ran an event for the nonprofit community. In the fundrai... (Read Full Article)

      Mentions:   Digital   Direct Marketing Association

    6. Direct Mail Strategy: Bed Bath & Beyond's Missed Marketing Opportunities

      Explore B2C Marketing Insider (Mar 9 2011)

      ...ure postcard mailings It’s great that Bed Bath & Beyond is helping to reduce waste by following the DMA’s recommendation to provide a way for consumers to opt-out of future postcard mailings. However, th... (Read Full Article)

      Mentions:   Direct Marketing Association

    7. How Facebook’s partnership with Bing will change SEO

      Explore Tech News (Nov 15 2010)

      How Facebook’s partnership with Bing will change SEO ...™s goal is to secure top-page placement for its clients –- but that is just one of many goals. A DMA also manages a company’s online reputation, handles PR campaigns, and directs the many other aspe... (Read Full Article)

      Mentions:   SEO   Direct Marketing Association

    8. 10 new directors join DMA board

      Explore BtoB Magazine (Oct 11 2010)

      10 new directors join DMA boardBtoB MagazineOfficers of the association elected to serve for the next 12 months include Vice ......e Chairman Don McKenzie, who is vice chairman of marketing communications and ... San Francisco—The Direct Marketing Association tapped 10 new members for its board during the association’s annual business meeting, held here in ... (Read Full Article)

      Mentions:   Direct Marketing Association

    9. Twitter e-commerce play a mixed bag for marketers

      Explore Direct Marketing News (Jul 12 2010)

      Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using the deal-promotion platform. (Read Full Article)

      Mentions:   Dell   Forrester Research   Direct Marketing Association

    10. 1-8 of 8