1. Forrester Research

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    1. Mentioned In 15 Articles

    2. 5 Ways To Make It In A Social Media World

      Explore Breaking News Headlines (Jan 30 2012) Social Media Trends

      5 Ways To Make It In A Social Media World ...a and social networks, where companies are actually hiring, is competitive intelligence analysis. A Forrester Research survey showed that 82 percent of 150 companies that monitor social media are primarily searching fo... (Read Full Article)

      Comment Mentions:   Facebook   Forrester Research

    3. Where to Begin With Integrated Marketing for Small Business Owners

      Explore ClickZ (Jan 19 2012) Public Relations Industry Trends , Social Media Trends

      Where to Begin With Integrated Marketing for Small Business Owners ...nderstanding of both the types of social media users there are and how your own audience fairs out, Forrester has a great tool called the Social Technographics Profile tool (commonly known as the Groundswell t... (Read Full Article)

      Comment Mentions:   Facebook   CNN   Google

    4. In 2012, Data Integration Makes Marketing More Personal, Targeted, and Relevant

      Explore ClickZ (Jan 9 2012)

      In 2012, Data Integration Makes Marketing More Personal, Targeted, and Relevant ...dvertising will shift from an acquisition channel to a relationship-marketing channel. According to Forrester Research, display advertising spend will represent 36 percent of overall interactive marketing spend by 2016... (Read Full Article)

      Comment Mentions:   Forrester Research   Direct Marketing Association

    5. Qualitative Analysis: What Makes A Company Great?

      Explore Yahoo! Finance (Nov 4 2011)

      ...al studies like the American Customer Satisfaction Index, Prophet's Reputation Management Index and Forrester Research's Customer Experience Index are just three examples. For instance, the American Customer Satisfacti... (Read Full Article)

      Comment Mentions:   S&P   Forrester Research   Warren Buffett

    6. Facebook Marketing: The Four Biggest Blunders Hurting Your Brand

      Explore Advertising Age (Sep 13 2011)

      Facebook Marketing: The Four Biggest Blunders Hurting Your Brand ...ing at the Facebook referral traffic to their site and the conversion of that traffic. In a recent Forrester report, "Will Facebook Ever Drive eCommerce?" 62% of retailers with an online presence stated th... (Read Full Article)

      Comment Mentions:   Facebook   Google   Apple

    7. 5 Step Model for a Killer B2B Content Marketing Strategy

      Explore ClickZ (Jun 14 2011) Social Media Trends

      ...marketing budgets with social media, e-newsletters, and blogs topping the list of tactics. In fact, Forrester Research reports that spending on B2B social media alone will approach $54 million by 2014. The problem is, ... (Read Full Article)

      Comment Mentions:   Facebook   Prsa   Mashable

    8. Social CRM: Customer Service for the Next Generation

      Explore ClickZ (Mar 23 2011) Social Media Trends

      ...novative proposition." The panel featured USA Today's Jon Swartz, Microsoft's Toby Richards, former Forrester analyst Bruce Temkin, now the head of research firm The Temkin Group, and Kimarie Matthews of Wells... (Read Full Article)

      Comment Mentions:   Microsoft   Dell   USA Today

    9. How the iPad Is Reshaping E-commerce

      Explore Advertising Age (Feb 18 2011)

      ...rt that over 50% of their mobile traffic is now coming from the popular tablet device, according to Forrester, which coined a new name for the trend: t-commerce. However, rather than creating new incremental s... (Read Full Article)

      Comment Mentions:   Nielsen   Yahoo   The New York Times

    10. Using Twitter for B2B Marketing: Five Key Action Tips

      Explore MarketingProfs (Jan 20 2011)

      ... API streaming. Among the mentions of those getting the tweet-sell right: JetBlue, Comcast, Zappos, Forrester and Ford. Cisco's CTO @padmasree is noted for "striking that balance between being a person and rep... (Read Full Article)

      Comment Mentions:   Forrester Research

    11. Dorie Clark: How to Repair a Damaged Online Reputation

      Explore huffingtonpost.com (Jan 19 2011) Social Media Trends

      ...online presence guarantees that the top results will be the ones you want people to see. Studies by Forrester Research have shown that video, in particular, is prized by Google and will rank highly, so you might want t... (Read Full Article)

      Comment Mentions:   Google   Washington Post   Forrester Research

    12. Facebook Fans Vs. Twitter Followers: Which Are More Valuable?

      Explore Forbes.com (Oct 13 2010)

      Facebook Fans Vs. Twitter Followers: Which Are More Valuable? ...uestion represents the Holy Grail for evaluating the return on investment of social media. A recent Forrester study upended conventional wisdom by stating that Twitter followers may have the potential to be mo... (Read Full Article)

      Comment Mentions:   Facebook   Forrester Research

    13. Twitter redesign means more brand engagement with consumers, say industry experts

      Explore Direct Marketing News (Sep 16 2010)

      ... the type of content they want, where they want, when they want it.” Augie Ray, senior analyst at Forrester Research, said Twitter designed the changes to improve its usability, not necessarily to enhance the service... (Read Full Article)

      Comment Mentions:   Forrester Research

    14. Search Takes a Social Turn

      Explore The New York Times (Sep 13 2010)

      Search Takes a Social Turn ...e like you think is much more relevant than what everybody thinks,” said Augie Ray, an analyst with Forrester Research. Amazon.com now allows its shoppers to connect to their Facebook accounts so that Amazon can displa......like Facebook and Twitter. “Improving search has always been about improving relevance,” Mr. Ray of Forrester said. “But the thinking now is that getting information from your immediate social network is what ... (Read Full Article)

      Comment Mentions:   Forrester Research

    15. Brands try rewards application

      Explore Direct Marketing News (Aug 22 2010)

      Brands try rewards application ...e iPhone, with plans to expand to Android devices this fall. Julie Ask, VP and principal analyst at Forrester Research, said Shopkick has plenty of potential as a marketing tool. For it to succeed, Shopkick must develo......their whereabouts with friends. However, that is in Shopkick's future plans, Roeding said. In July, Forrester released a report stating that just 4% of US online adults are using such services. It ... (Read Full Article)

      Comment Mentions:   Los Angeles   Facebook   Forrester Research

    16. Twitter e-commerce play a mixed bag for marketers

      Explore Direct Marketing News (Jul 12 2010)

      ...ers will determine the prices of items and how many will be available. Augie Ray, senior analyst at Forrester Research, said the service “seems like a fairly modest early entry” into e-commerce. “In fact, I'm not... (Read Full Article)

      Comment Mentions:   Dell   Forrester Research   Direct Marketing Association

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