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      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. About Google

    Google Inc. (GOOG and GGEA) is an American public corporation, earning revenue from online and mobile advertising related to its Internet search, web-based e-mail, online mapping, office productivity, social networking, and video sharing as well as selling advertising-free versions of the same technologies. Google's headquarters, the Googleplex, is located in Mountain View, California, and the company has 16,805 full-time employees (as of December 31 2007).


    Google was co-founded by     Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 7, 1998. Google's initial public offering took place on August 19, 2004, raising US$1.67 billion, making it worth US$23 billion. Google has continued its growth through a series of new product developments, acquisitions, and partnerships. Environmentalism, philanthropy, and positive employee relations have been important tenets during Google's growth, the latter resulting in being identified multiple times as Fortune Magazine's #1 Best Place to Work. The company's unofficial slogan is "Don't be evil", however Google is not without controversy related to its business practices; there are concerns regarding the privacy of personal information, copyright, censorship, and discontinuation of services.

  5. Quotes about Google

    1. “ PR pros should definitely embrace the leading sites such as Yelp and Google Places. ”
      In Consumer-Based Review Sites Offer PR Execs Pain and Pleasure
    2. “ The Yelp listing for our locations were usually in the top five of results returned in a Google search, and we were probably receiving 10 to 15 new reviews per week on Yelp. ”
      In Consumer-Based Review Sites Offer PR Execs Pain and Pleasure
    3. “ Some people at Google say it's about the news announcement. I politely disagree. If it sticks to the news, it's going to read like a wire feed. ”
      In Corporate Blogs in a Social World

  1. Google

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    1. Mentioned In 128 Articles

    2. 3 Reasons to Integrate Your Digital Marketing Tactics

      Explore ClickZ (Feb 14 2012) Public Relations Industry Trends , Social Media Trends

      3 Reasons to Integrate Your Digital Marketing Tactics ...eally helps companies better understand what marketing platforms work best for their brand. If your Google AdWords campaign is attracting new leads for pennies a day while your PR campaign struggles to gene... (Read Full Article)

      Comment Mentions:   ABC   NBC   Google

    3. Do Mobile Ads Still Suck?

      Explore Advertising Newspaper (Feb 13 2012) Technology

      Do Mobile Ads Still Suck? ...unit called Living Ads, attempting to blend the best of TV, magazines and the Web. And in December, Google came out with its suite of tablet-tailored rich media ads. Meanwhile, digital agencies are cook... (Read Full Article)

      Comment Mentions:   Yahoo   Google   Digital

    4. Exploring the Hows and Whys of Google+

      Explore NBC Chicago (Feb 9 2012) Social Media Trends

      Exploring the Hows and Whys of Google+ ... emerged as not just another entry, but one certainly worth studying Exploring the Hows and Whys of Google+ By J.D. Gershbein, Jabez LeBret and Edited by: David Wolinsky | Thursday, Feb 9, 2012 | Updated... (Read Full Article)

      Comment Mentions:   Facebook   Google   SEO

    5. Facebook Valuation: We Don't Know What We Don't Know

      Explore Forbes.com (Feb 9 2012) Client Coverage

      Facebook Valuation: We Don't Know What We Don't Know .... As I indicated in my previous piece, this is much lower than the costs of Groupon (80% range) and Google (67%), because the latter depend on specialized complementary assets and information, which require... (Read Full Article)

      Comment Mentions:   Facebook   Google

    6. An excerpt from David Jones' book "Who Cares Wins"

      Explore Morning Joe blog (Feb 8 2012) Social Media Trends

      ... and more examples being created over the next decade and from where I believe the next Facebook or Google may come. Together, these four types of social entrepreneur are transforming modern business and dr... (Read Full Article)

      Comment Mentions:   Facebook   Google   Microsoft

    7. Debate: Reputation Insurance a Good Idea?

      Explore BusinessWeek (Feb 5 2012) Public Relations Industry Trends , Social Media Trends

      Debate: Reputation Insurance a Good Idea? ...” building up digital reputations before problems occur by making sure companies control the top 20 Google results for their names and own the Twitter, LinkedIn, and Facebook accounts for those names. Busi... (Read Full Article)

      Comment Mentions:   Public Relations Society of America   Facebook   Yahoo

    8. Facebook, Wall Street: Friends with Benefits

      Explore BusinessWeek (Feb 1 2012)

      Facebook, Wall Street: Friends with Benefits ...s bottles that any loyal drinker could buy into the company at $15 a share. Most famously, in 2004, Google tried to dilute the influence of the big investment banks and ran a so-called Dutch auction, lettin... (Read Full Article)

      Comment Mentions:   Facebook   Google

    9. Microsoft To Google Users: Don't Worry, Be Safer

      Explore crn.com (Feb 1 2012)

      ...ocates, in news stories and online commentaries, charged that the new policy raises questions about Google's commitment to user privacy and flies in the face of its "Don't be evil" mantra. "When we read the... (Read Full Article)

      Comment Mentions:   Google   New York Times   Microsoft

    10. When Good Customers Turn Against You

      Explore ClickZ (Feb 1 2012) Public Relations Industry Trends , Social Media Trends

      When Good Customers Turn Against You ...rked well, and lots of great cases around social media based marketing and brand building are but a Google away. No doubt you've read them. But wait, there's more. Engaging customers through social channels... (Read Full Article)

      Comment Mentions:   Facebook   Google   Dell

    11. Super Bowl MVP Prediction: No, Not Brady or Manning. It's Social Media

      Explore Forbes.com (Jan 31 2012) Social Media Trends

      Super Bowl MVP Prediction: No, Not Brady or Manning. It's Social Media ...who are monitoring the social air waves in and around Indy. They’re listening to Twitter, Facebook, Google+, etc., so they can answer questions and offer help. In addition, the command center will be intera... (Read Full Article)

      Comment Mentions:   Social Media   Facebook   Google

    12. Mobile ad spending growing faster than expected

      Explore BtoB Magazine (Jan 26 2012) Social Media Trends , Technology

      ...t from eMarketer. According to the company, the growth in mobile ad expenditures is being driven by Google's strong mobile search advertising business, a boost in display inventory on tablet and smartphone ... (Read Full Article)

      Comment Mentions:   Google   Apple

    13. Where to Begin With Integrated Marketing for Small Business Owners

      Explore ClickZ (Jan 19 2012) Public Relations Industry Trends , Social Media Trends

      Where to Begin With Integrated Marketing for Small Business Owners ... business, can be a great source of understanding multiple channels at once, not just social media. Google Alerts can give you an idea of what's up-and-coming in the search results, pay per click, as well a... (Read Full Article)

      Comment Mentions:   Facebook   CNN   Google

    14. iContact Study of Republican Presidential Candidates' Social Media Strategies Reveals Key Takeaways for Small Businesses

      Explore PR Newswire (Jan 18 2012) Social Media Trends

      ...gement levels* and digital properties across major social networks – Facebook, Twitter, YouTube and Google+. Social media correlations and takeaways gleaned from the campaigns: * Facebook flexes its muscles... (Read Full Article)

      Comment Mentions:   Facebook   Google   ROI

    15. As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

      Explore PR News Online (Jan 9 2012)

      ...now full of great apps. But this new year also brings a foreboding question: What are we doing with Google+? It’s a question that’s rippling across the PR landscape. Recent... (Read Full Article)

      Comment Mentions:   Google

    16. Content Curation Tools for B2B Marketing

      Explore Forbes.com (Jan 6 2012) Client Coverage

      Content Curation Tools for B2B Marketing ...generation digital content platforms having evolved from content aggregation (gathering links, like Google News) and social bookmarking tools (like Delicious and Digg). Most of these tools have been aimed a... (Read Full Article)

      Comment Mentions:   Google   Forbes   HiveFire

    17. 1-15 of 128 // 1 2 3 4 5 6 7 8 9 »