Corporate Marketers Shifting Spend to Branded Content

Explore MarketingProfs (Dec 15 2011)

...udy by the Custom Content Council (CCC) in partnership with ContentWise. Read the full article at MarketingProfs More than three-quarters of US corporate marketers say they are aggressively (16%) or moderately (6... (Read Full Article)

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Six Steps for Rebuilding Your Brand After a Crisis

Explore MarketingProfs (Dec 14 2011) Social Media Trends

...ake--before and after a crisis--that'll help rebuild customer confidence. Read the full article at MarketingProfs It's amazing how quickly a brand can find itself in crisis, either because an issue arises with its... (Read Full Article)

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Why Predictive Modeling Is Hot... and Five Things You Should Know to Do It Well

Explore MarketingProfs (Dec 9 2011) Public Relations Industry Trends , Social Media Trends

... answer. Here are five essential tips to consider before you get started. Read the full article at MarketingProfs We're entering a new Age of Marketing Precision (think AMP) brought on by ever-increasing computing... (Read Full Article)

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The Evolution of Marketing Agencies and Consultancies

Explore MarketingProfs (Dec 8 2011) Public Relations Industry Trends , Technology

...eping up? Learn 10 key considerations for transforming your organization. Read the full article at MarketingProfs The Evolution of Marketing Agencies and Consultancies by Paul Roetzer Published on December 8, 2011... (Read Full Article)

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10 Ways to Make Your Blog Less Sucky

Explore MarketingProfs (Nov 18 2011) Social Media Trends

...ller posts that will attract readers--and keep them coming back for more. Read the full article at MarketingProfs We all know that blogging is important. But whether it's used to educate peers or increase a websit... (Read Full Article)

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Nine Essential Skills for Any Public Relations Professional

Explore MarketingProfs (Nov 10 2011) Public Relations Industry Trends , Social Media Trends

... remain essential--and some new skills you'll need for future PR success. Read the full article at MarketingProfs Nine Essential Skills for Any Public Relations Professional by Ford Kanzler, H. Buford Barr Publish... (Read Full Article)

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It Is Written on the Tablets: News Consumption Going Mobile

Explore MarketingProfs (Oct 28 2011) Technology

... well as browsing headlines, according to a new report by Pew Research. Read the full article at MarketingProfs It Is Written on the Tablets: News Consumption Going Mobile Published on October 28, 2011 Tags: Con... (Read Full Article)

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Five Ways to Navigate Today's Influencer-Relations Avalanche

Explore MarketingProfs (Oct 25 2011)

...uch with those key influencers is no easy task. Here's how you can do it. Read the full article at MarketingProfs Traditional media outlets have been part of an incredible shrinking act the last several years as G... (Read Full Article)

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B2B Marketers Moving Toward Online Content Strategies

Explore MarketingProfs (Oct 20 2011) Technology

...ion, 74% say the program is successfully driving results. Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 201... (Read Full Article)

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What's New With the New Rules of Marketing and PR?

Explore MarketingProfs (Sep 9 2011)

...hannels emerge and evolve, so should your ideas, strategies, and metrics. Read the full article at MarketingProfs Note: The third edition of David Meerman Scott's modern business classic, The New Rules of Marketin... (Read Full Article)

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Content vs. Messaging: How the Digital Customer Narrative Is Changing Marketing

Explore MarketingProfs (Sep 1 2011) Public Relations Industry Trends , Social Media Trends

MarketingProfs.com (subscription)Content vs. Messaging: How the Digital Customer Narrative Is Changing MarketingMa... (Read Full Article)

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Snackable Content: The Key to Engagement

Explore MarketingProfs (Aug 30 2011)

...marketing, and learn why it pays to create consumable, snackable content. Read the full article at MarketingProfs Snackable Content: The Key to Engagement by Glenn Engler Published on August 30, 2011 Tags: Content... (Read Full Article)

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Small Movement Matters: Marketing Lessons From 'Moneyball' on How to Measure Digital Relationships

Explore MarketingProfs (Aug 4 2011) Social Media Trends

...e some ways to keep score of your digital relationships--and get results. Read the full article at MarketingProfs I grew up watching all kinds of sports with my father, and to this day I love baseball. Though my b... (Read Full Article)

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The Case for Ongoing Media Relations and 10 Tips and Tools to Help You Spread the Word

Explore MarketingProfs (Jun 26 2011)

... praises? Use these tactics, and you will soon have a chorus of coverage. Read the full article at MarketingProfs The Case for Ongoing Media Relations and 10 Tips and Tools to Help You Spread the Word by Lana Sans... (Read Full Article)

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Social Media Use Nearly Doubles as Audiences Grow Older

Explore MarketingProfs (Jun 22 2011) Social Media Trends

...ing a near majority of the US population (47%), people who use social ... Read the full article at MarketingProfs Over the past two years, the number of people using social networking sites has nearly doubled, whi... (Read Full Article)

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