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  3. About NBC

    The National Broadcasting Company (NBC) is an American television network headquartered in the GE Building in New York City's Rockefeller Center. It is sometimes referred to as the Peacock Network due to its stylized peacock logo.

    Formed in 1926 by RCA, control of NBC passed to GE in 1986 following GE's $6.4 billion purchase of RCA. Since this acquisition, the chief executive of NBC (now NBC Universal) was Bob Wright, until he retired, giving his job to Jeff Zucker.

    It was estimated in 2003 that NBC is viewable by just over 97 percent of all households, reaching 103,624,370 viewers in the United States. NBC has 10 owned-and-operated stations and nearly 200 affiliates in the United States and its possessions.

    The network is currently a part of the media company NBC Universal, a unit of General Electric (GE) and Vivendi.

  1. NBC

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    1-13 of 13

    1. Mentioned In 13 Articles

    2. Twitter's Motown Move: Ford Paved the Way

      Explore Forbes.com (Apr 18 2012) Social Media Trends

      Twitter's Motown Move: Ford Paved the Way ...f television and interactive social media communications. Ford will introduce the 2013 Escape in an NBC prime time reality show called Escape Routes in which six teams participate in a road-trip competit... (Read Full Article)

      Mentions:   Facebook   NBC

    3. 5 Signs Your Marketing Strategy Is Outdated

      Explore ClickZ (Apr 10 2012) Public Relations Industry Trends , Social Media Trends

      5 Signs Your Marketing Strategy Is Outdated ...le, Jeff managed the digital advertising spend of the top TV networks and sports leagues, including NBC, ABC, ESPN, the NFL, and Major League Baseball and was responsible for the launch of the advertisin... (Read Full Article)

      Mentions:   ABC   NBC   Google

    4. What earnings reports have revealed about ads

      Explore Boston.com (Feb 16 2012)

      ...ng CNBC and Bravo, grew 2 percent, weighed down by fewer advertising days on the calendar and fewer NBC games because of a lockout. Comcast also saw declines in political advertising at NBC-owned local stations. CBS Corp. says advertising revenue fell 4 percent in the quarter in part beca... (Read Full Article)

      Mentions:   ABC   Yahoo   NBC

    5. 3 Reasons to Integrate Your Digital Marketing Tactics

      Explore ClickZ (Feb 14 2012) Public Relations Industry Trends , Social Media Trends

      3 Reasons to Integrate Your Digital Marketing Tactics ...le, Jeff managed the digital advertising spend of the top TV networks and sports leagues, including NBC, ABC, ESPN, the NFL, and Major League Baseball and was responsible for the launch of the advertisin... (Read Full Article)

      Mentions:   ABC   NBC   Google

    6. Social media spotlight should shift abroad, says Ogilvy's Bell

      Explore prweekus.com (Feb 13 2012) Social Media Trends

      Social media spotlight should shift abroad, says Ogilvy's Bell ... Abrams: 'Talking heads have to incorporate social' * Social media is changing Super Bowl ad game * NBC promos saturated Super Bowl * Brands show some skin, and their pets, at the Super Bowl * Bud Light ... (Read Full Article)

      Mentions:   NBC

    7. B2B Lead Generation: Four experts’ advice on generating higher-level leads

      Explore Marketingsherpa Blog (Oct 7 2011)

      B2B Lead Generation: Four experts’ advice on generating higher-level leads ...t 2011, we asked a panel of four experts to take part in a forum designed to resemble the format of NBC's "The Apprentice." We presented challenges, and each of the presenters had three minutes to offer ... (Read Full Article)

      Mentions:   NBC

    8. Facebook Funerals: When You Close a Brand, What About the Fans?

      Explore Advertising Age (May 3 2011) Social Media Trends

      Facebook Funerals: When You Close a Brand, What About the Fans? ...able is starting to sink in among soaps die-hards. One fan ominously predicts doom for the genre: "NBC is getting ready to cancel 'Days of our Lives.' They will not be picking up more soaps." These are ... (Read Full Article)

      Mentions:   Facebook   ABC   NBC

    9. Consumer Launch Campaign of the Year 2011

      Explore prweekus.com (Mar 10 2011) Social Media Trends

      Consumer Launch Campaign of the Year 2011 ...onal outlets covering the story included New York Magazine, New York Daily News, Time Out New York, NBC's Talk Stoop, and NY1. Twitter reach exceeded 2.5 million followers. Honorable Mention: Ketchum We... (Read Full Article)

      Mentions:   Facebook   NBC

    10. The Wall Street Journal tops influential media list

      Explore prweekus.com (Nov 12 2010)

      ... Fox News topped the list with 26% followed by CNN with 19%, CNBC with 18%, Bloomberg with 17%, and NBC with 6%. For radio, Fox News Radio also topped the list with 36% over National Public Radio and NBC Radio. (Read Full Article)

      Mentions:   Huffington Post   CNN   NBC

    11. Media All-Stars 2010

      Explore TV Shows (Oct 17 2010)

      Media All-Stars 2010 ...g and small. "Once we get them, they just don't leave," Campanelli says of big players like A&E and NBC, along with lesser known names like David's Bridal. These companies have logged a decade or longer ... (Read Full Article)

      Mentions:   Los Angeles   AOL   ABC

    12. Inglorious CEOs

      Explore FastCompany.com (Aug 31 2010)

      Inglorious CEOs ... power-crazed, money grubbing scoundrels. We used to be amused by Donald Trump's "You're fired!" on NBC's The Apprentice. With unemployment stuck at 10 percent (some say it's more like 22 percent), it's ... (Read Full Article)

      Mentions:   NBC   WSJ

    13. Olivia Munn: Queen of the Uncool

      Explore BusinessWeek (Aug 12 2010)

      Olivia Munn: Queen of the Uncool ...his fall she plays a recurring role on the action comedy series Chuck, while also starring in a new NBC sitcom, Perfect Couples, co-created by former 30 Rock writer Jon Pollack. Munn provides the ultimat... (Read Full Article)

      Mentions:   NBC   New York Times

    14. Is Donny Deutsch a PR expert?

      Explore prweekus.com (Aug 11 2010)

      ...pe files for $100m IPO RELATED TOPICS * Crisis Communications * Media Companies * Hewlett-Packard * NBC Universal Of course everyone knows Donny Deutsch, CEO of his eponymous firm, is a successful author... (Read Full Article)

      Mentions:   NBC   Hewlett-Packard   Cnbc

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