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  3. About Nielsen

    Nielsen [IPA 'nelsn], is a Danish patronymic surname, literally meaning son of Niels, Niels being the Danish version of the Greek male given name Νικόλαος, Nikolaos (cf. Nicholas). It is the second commonest surname in Denmark, shared by about 5% of the population. It is also used in Norway, although the form Nilsen is more common. In Sweden the parallel form is Nilsson. Nielsen is also in use in the Faroe Islands. The freqent occcurrences of Nielsen as a surname outside Denmark is due to immigration.

  1. Nielsen

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    1-15 of 15

    1. Mentioned In 15 Articles

    2. Nearly half of consumers are "socially conscious" - Nielsen

      Explore businessandleadership.com (Mar 30 2012) Social Media Trends

      ...t efforts that appeal to the right consumers with the right causes and through the right channels.” Nielsen’s Global Corporate Citizenship Survey, which is based on more than 28,000 internet respondents in 5... (Read Full Article)

      Mentions:   Nielsen

    3. Nearly half of consumers are "socially conscious"

      Explore businessandleadership.com (Mar 30 2012) Social Media Trends

      ...t efforts that appeal to the right consumers with the right causes and through the right channels.” Nielsen’s Global Corporate Citizenship Survey, which is based on more than 28,000 internet respondents in 5... (Read Full Article)

      Mentions:   Nielsen

    4. Responsible brands earn youth following

      Explore The business of branded entertainment (Mar 30 2012)

      Responsible brands earn youth following ...m socially responsible companies, compared to just 37% of respondents aged over 40, according to Nielsen’s Global Corporate Citizenship Survey. “It’s clear that corporate social responsibility efforts res... (Read Full Article)

      Mentions:   Nielsen

    5. Nielsen Report: Blogs Still on the Rise

      Explore ClickZ (Mar 12 2012) Public Relations Industry Trends , Social Media Trends

      ... unique that month.) The sheer growth in the volume of blogs is impressive. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. N... (Read Full Article)

      Mentions:   Nielsen   Google

    6. Do Analytics Matter Anymore in Mobile?

      Explore ClickZ (Mar 2 2012)

      ...will share those. I have a few questions that I am looking forward to hearing back on: According to Nielsen, 70 percent of kids use a tablet in the household. How long will it take for analytics platforms to... (Read Full Article)

      Mentions:   Nielsen

    7. Brands tap social media data

      Explore warc.com (Oct 18 2011) Social Media Trends

      ...wasser, Discovery's VP, social media communications, said. Analysis undertaken by NM Incite, run by Nielsen and ... NEW YORK: Companies such as CBS, Procter & Gamble and Disney are taking a nuanced approach ... (Read Full Article)

      Mentions:   Nielsen

    8. Five things you need to know about running a social media campaign

      Explore campaignasia.com (Sep 15 2011) Social Media Trends

      ...at’s just under 100 million active users.  We live in an era of social media and niche content with Nielsen reporting that users spend up to three times more time on Facebook than they do on portals. The exi... (Read Full Article)

      Mentions:   Facebook   Nielsen

    9. Snackable Content: The Key to Engagement

      Explore MarketingProfs (Aug 30 2011)

      Snackable Content: The Key to Engagement ...sers can easily and quickly navigate across stories until settling on one of interest. In 2010, Nielsen's analysis of the Project for Excellence in Journalism's The State of the News Media found t... (Read Full Article)

      Mentions:   ABC   Nielsen   MarketingProfs

    10. Preparing For A World Where Customers Learn To Say No

      Explore Forbes.com Blogs (Jun 27 2011) Social Media Trends

      Preparing For A World Where Customers Learn To Say No ...sts that just 14% of consumers trust ad messages, 90% of consumers trust peer reviews, according to Nielsen. In this environment, three key actions will enable brands to re-establish trusted relationships wi... (Read Full Article)

      Mentions:   Facebook   Nielsen   Google

    11. How the iPad Is Reshaping E-commerce

      Explore Advertising Age (Feb 18 2011)

      ...is well-to-do crowd can afford to drop $500 on frivolous and fun accessories, sobering figures from Nielsen indicate that 31% of North Americans have no discretionary income whatsoever. Meanwhile, among men ... (Read Full Article)

      Mentions:   Nielsen   Yahoo   The New York Times

    12. Is Unliking the Same as Disliking?

      Explore Advertising Age (Feb 8 2011) Social Media Trends

      ...ati to "imported from Detroit" within seconds of the Chrysler ad's running. In the old-media world, Nielsen finds neither of these ads in the top 10 "most-recalled." But when social moves that fast, it's har... (Read Full Article)

      Mentions:   Facebook   Nielsen

    13. Media All-Stars 2010

      Explore TV Shows (Oct 17 2010)

      Media All-Stars 2010 ...efended one of the shop's key U.S. accounts—Unilever, which drops $700 million annually on ads, per Nielsen data. Among the big U.S. wins: Bayer ($400 million); Boehringer ($250 million); Abbott ($230 millio... (Read Full Article)

      Mentions:   Los Angeles   AOL   ABC

    14. Wake-up call

      Explore Version 2.0 Communications (Sep 30 2010)

      Wake-up call ...s will now broadcast the news at 4:30 a.m., joining what seems to be a national trend: according to Nielsen, in the past 15 years, 4:30 a.m. TV viewership has doubled, with 16 percent of American household W... (Read Full Article)

      Mentions:   Nielsen   Boston Globe

    15. 7 Ways to Make Your Social Media Marketing Work Harder

      Explore ClickZ (Sep 20 2010) Social Media Trends

      ...search. Social media accounts for roughly one out of every five minutes spent online, as tracked by Nielsen. Put together with ExactTarget's consumer-focused findings, which show that Twitter followers are m... (Read Full Article)

      Mentions:   Nielsen   RSS   MarketingProfs

    16. Meredith Corporation Broadens Mobile Marketing Capabilities by Completing ...

      Explore PR Newswire (Jul 13 2010) Social Media Trends

      ...companies and brands such as Kraft, and Acura cutting-edge mobile marketing solutions. According to Nielsen, over 62 million people in the U.S. are using the mobile internet on a regular basis. Additionally,... (Read Full Article)

      Mentions:   Social Media   Nielsen

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