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      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. About Public Relations Society of America

    The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 32,000 professional and student members, and is organized into 109 chapters nationwide. There are 20 professional interest sections, along with affinity groups, represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The current CEO is C. Del Galloway.

    Chartered in 1947, PRSA’s primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels.

    PRSA publishes two periodicals for its membership: Public Relations Tactics (a monthly tabloid 1080-6792) and The Public Relations Strategist (a quarterly magazine 1082-9113).

    PRSA also works in tandem with a student/collegiate organization. The Public Relations Student Society of America (PRSSA) has more than 9,000 student members in 284 chapters at colleges and universities throughout the United States.

    PRSA members are also eligible for several annual awards. The highest individual honor is the Gold Anvil Award, which is given to a public relations practitioner and PRSA member who has made significant contributions to the industry. Other awards include the Outstanding Educator Award, Patrick Jackson Award for Distinguished Service to PRSA, Paul M. Lund Public Service Award and the Ferguson Award.

  1. Public Relations Society of America

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    1-14 of 14

    1. Mentioned In 14 Articles

    2. Let's Act Responsibly to Avoid Ruining the Marketplace of Ideas

      Explore Advertising Age (Apr 22 2012) Public Relations Industry Trends

      ...sponse that could have disastrous consequences if not thoroughly considered and implemented. At the Public Relations Society of America, we appreciate the sentiment but believe that education and personal accountability are a better re... (Read Full Article)

      Mentions:   Public Relations Society of America

    3. Dear PRSA: Definition Didn't Change: The Tools Did

      Explore Forbes.com (Apr 19 2012) Public Relations Industry Trends , Social Media Trends

      Dear PRSA: Definition Didn't Change: The Tools Did The Public Relations Society of America [PRSA], the largest US-based organization of communications professionals recently conducted a crow... (Read Full Article)

      Mentions:   Public Relations Society of America

    4. Big Brands Share Roadmaps to Successful Business and Stakeholder Communications

      Explore The Sacramento Bee (Mar 27 2012) Public Relations Industry Trends , Social Media Trends

      ...ury and as one of the top 10 outstanding educators (2000) by PRWeek, as Educator of the Year by the Public Relations Society of America, and again as Educator of the Year by the Sales and Marketing Executives of the Chicago area. SOURC... (Read Full Article)

      Mentions:   Public Relations Society of America   NGO

    5. Debate: Reputation Insurance a Good Idea?

      Explore BusinessWeek (Feb 5 2012) Public Relations Industry Trends , Social Media Trends

      Debate: Reputation Insurance a Good Idea? ...rket seems not just smart but inevitable. Con: PR Is the Safest, Soundest Measure by Rosanna Fiske, Public Relations Society of America Having the protection of an insurance policy is a reassuring thought for many business leaders, but... (Read Full Article)

      Mentions:   Public Relations Society of America   Facebook   Yahoo

    6. Why I'm Betting on PR

      Explore inc.com (Jan 4 2012) Public Relations Industry Trends

      Why I'm Betting on PR ...of ROI, just another line item in a rich marketing budget. Things have gotten so bad that the PRSA (Public Relations Society of America) is currently undertaking a "redefinition" of PR. (I'm not kidding.) The results will be announced ... (Read Full Article)

      Mentions:   Public Relations Society of America   Prsa   ROI

    7. PR Society of America launches effort to define PR

      Explore BtoB Magazine (Nov 22 2011) Public Relations Industry Trends , Social Media Trends

      New York—The Public Relations Society of America has launched an initiative, called “Public Relations Defined,” with the goal of gaining consensus o... (Read Full Article)

      Mentions:   Public Relations Society of America   Prsa

    8. Today's PR pros need a variety of skills

      Explore Abilene Reporter News (Jun 18 2011) Public Relations Industry Trends , Social Media Trends

      ...nization, a board member of the Texas Public Relations Organization and an accredited member of the Public Relations Society of America. Got questions about how to promote your business? Want to offer feedback or suggestions to this co... (Read Full Article)

      Mentions:   Public Relations Society of America

    9. Making the Case for Real ROI in Social Marketing

      Explore ClickZ (Jun 15 2011) Public Relations Industry Trends , Social Media Trends

      ...work. Connecting Social Media ROI to Customer Service By comparison, I participated in a panel at a Public Relations Society of America's conference in San Antonio, TX, focusing on travel and hospitality. On the panel with me was: Broo... (Read Full Article)

      Mentions:   Public Relations Society of America   Dell   American Marketing Association

    10. Deploy social media effectively

      Explore Direct Marketing News (Jun 1 2011) Public Relations Industry Trends , Social Media Trends

      Deploy social media effectively ...me across a spirited debate on this very topic. Deploy social media effectively Rosanna Fiske, CEO, Public Relations Society of America June 01, 2011 * Print * Email * Reprint * Permissions * Text: A | A | A Tweet Rosanna Fiske... (Read Full Article)

      Mentions:   Public Relations Society of America

    11. Master's of Spin: PR Belongs in B-School Studies

      Explore news.yahoo.com (May 27 2011) Public Relations Industry Trends

      ...ventual responsibilities in reputation management? An analysis of highly ranked MBA programs by the Public Relations Society of America showed that only 16 percent offer a single course in crisis and conflict management, strategic comm... (Read Full Article)

      Mentions:   Public Relations Society of America

    12. Master's of Spin: PR Belongs in B-School Studies

      Explore BusinessWeek (May 26 2011) Public Relations Industry Trends

      ...ventual responsibilities in reputation management? An analysis of highly ranked MBA programs by the Public Relations Society of America showed that only 16 percent offer a single course in crisis and conflict management, strategic comm... (Read Full Article)

      Mentions:   Public Relations Society of America

    13. PR and business alignment starts with education

      Explore prweekus.com (Oct 13 2010) Public Relations Industry Trends , Social Media Trends

      PR and business alignment starts with education ...vel, helping companies build and sustain vibrant businesses. Gary McCormick is chair and CEO of the Public Relations Society of America. (Read Full Article)

      Mentions:   Gary McCormick   Public Relations Society of America

    14. The benefit of millennials entering management

      Explore prweekus.com (Oct 11 2010) Public Relations Industry Trends

      The benefit of millennials entering management ...ral to building and enhancing the profession for the future. Gary McCormick is chair and CEO of the Public Relations Society of America. (Read Full Article)

      Mentions:   Gary McCormick   Public Relations Society of America

    15. Voice for PR: Some Advocacy, Little Formal Lobbying by PR Orgs

      Explore PR News Online (Aug 2 2010) Public Relations Industry Trends , Social Media Trends

      Voice for PR: Some Advocacy, Little Formal Lobbying by PR Orgs ...since that has so galvanized the profession into action. One reason for this, says Arthur Yann, the Public Relations Society of America’s (PRSA) VP of communications, is that communications is a non-regulated industry with broad First ... (Read Full Article)

      Mentions:   Public Relations Society of America   Prsa   Federal Trade Commission

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