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      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. About RSS

    RSS (Really Simple Syndication) is a family of Web feed formats used to publish frequently updated content including, but not limited to, blog entries, news headlines, and podcasts.

    RSS content can be read using     software called an "RSS reader", "feed reader" or an "aggregator". The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds.

    The initials "RSS" are used to refer to the following formats:
    * Really Simple Syndication (RSS 2.0)
    * RDF Site Summary (RSS 1.0 and RSS 0.90)
    * Rich Site Summary (RSS 0.91).

    RSS formats are specified using XML, a generic specification for the creation of data formats. Although RSS formats have evolved since March 1999, the RSS icon ("") first gained widespread use in 2005/2006.

  1. RSS

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    1-10 of 10

    1. Mentioned In 10 Articles

    2. Customer Service Goes Social

      Explore ClickZ (Mar 13 2012) Social Media Trends

      ... came back. In 2005 a transformation occurred. Call it SXSWi 2.0 if you want, but it coincided with RSS and Google-based mashups. And the festival swung social. While that trend was happening everywhere,... (Read Full Article)

      Mentions:   Dell   American Marketing Association   RSS

    3. 10 Reasons Blogs Are Your Social Media Hub [Charts]

      Explore ClickZ (Nov 28 2011) Social Media Trends

      10 Reasons Blogs Are Your Social Media Hub [Charts] ...and websites, blogs support your search optimization efforts. Distribute content. Through email and RSS feeds, blogs distribute your branded information to an opt-in audience. Additionally, blogs allow y... (Read Full Article)

      Mentions:   Facebook   Google   RSS

    4. Crisis communication series: Effective response

      Explore Knoxville News Sentinel (May 2 2011) Public Relations Industry Trends , Social Media Trends

      ...l audience. Since 2009, CDC's use of social media has expanded to include virtual worlds, podcasts, RSS feeds, Facebook, widgets, chats and e-cards. CDC's success is a spot-on example of what author Tina... (Read Full Article)

      Mentions:   Facebook   CNN   RSS

    5. Social media crisis response made easy

      Explore prweekus.com (Jan 19 2011) Social Media Trends

      Social media crisis response made easy ...ols such as Radian6 and RowFeeder help automate this process, but free tools like Google Alerts and RSS readers can also allow you to keep your finger on the pulse of what is being said about your brand ... (Read Full Article)

      Mentions:   Google   RSS

    6. In Social Media Marketing, Influence Trumps Popularity

      Explore Customer Strategy (Jan 10 2011)

      ... relevant to influencers, Rayovac has tried a host of strategies: sweepstakes, videos, advertising, RSS feeds, slide shows, coupons, and Faceboook advertising. But it's the company's postings on thought-... (Read Full Article)

      Mentions:   RSS

    7. Will software replace PR services?

      Explore prweekus.com (Dec 15 2010)

      Will software replace PR services? ... bringing news announcements to the attention of relevant media. Social news releases, Twitter, and RSS have all made getting the right news to the right reporters much more efficient. From a reporter's ... (Read Full Article)

      Mentions:   RSS

    8. 10 Ways to Entice Your Whole Company (Not Just Marketing) to Blog

      Explore MarketingProfs (Nov 30 2010)

      10 Ways to Entice Your Whole Company (Not Just Marketing) to Blog ...ple downloaded a companion whitepaper or opted to learn more about your company?), or the growth of RSS or email subscriber numbers. Without a single "owner" to take responsibility, participation in the ... (Read Full Article)

      Mentions:   New York Times   RSS   MarketingProfs

    9. PR and the media: The trust factor - In search of the truth

      Explore prweek.com (Oct 13 2010)

      ...ferated and when experts can call in all stories they are interested in to their own news wires via RSS readers, the transparency and the challengeability of your reporting becomes ever more open. For ne... (Read Full Article)

      Mentions:   Facebook   Google   New York Times

    10. 7 Ways to Make Your Social Media Marketing Work Harder

      Explore ClickZ (Sep 20 2010) Social Media Trends

      ...ction can comprise a broader array of options such as likes, social sharing, comments, reviews, and RSS feeds. To improve tracking, especially for price deals, include a promotional code that's associate... (Read Full Article)

      Mentions:   Nielsen   RSS   MarketingProfs

    11. Apple's Brewing Shitstorm

      Explore Gizmodo, the Gadget Guide (Jul 16 2010) Technology

      Apple's Brewing Shitstorm Dave Winer—the father of blogging and the RSS—has published this article on Apple's current situation. His prediction: The Reality Distortion Fie... (Read Full Article)

      Mentions:   Apple   Microsoft   Steve Jobs

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