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      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  4. Quotes about Social Media

    1. “ Traditionally, advertising and PR and then social media have kind of stood on their own, and they each do their own function fairly well. ”
      In Stop Thinking About Social Media as a Separate Marketing Channel
    2. “ We were building up our online community...and doing it authentically, and we were giving people bits of information along the way, and then on the day of the launch we had an integrated program with online advertising, with broadcast, and social media, and a schedule of events throughout the day so people could choose when and where and how they wanted to engage with the content. ”
      In Stop Thinking About Social Media as a Separate Marketing Channel
    3. “ We're seeing people starting to understand how it has to mature into the traditional - PR, advertising, digital advertising and social media all working together...customer service - it's all coming together, and I wouldn't be surprised if in a few years, there's no longer such thing as a standalone social media kind of thing. It's just part of the way that we do integrated communications. ”
      In Stop Thinking About Social Media as a Separate Marketing Channel

  1. Social Media

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    1-15 of 35 // 1 2 3 »

    1. Mentioned In 35 Articles

    2. Small Business and Social Media - Don't Be Late to the Party

      Explore ClickZ (May 21 2012) Social Media Trends

      Small Business and Social Media - Don't Be Late to the Party ... such valuations smack of an imminent bubble, there's no discounting the vast impact that effective social media participation can have on building brand awareness and customer engagement. Despite the compelling ... (Read Full Article)

      Mentions:   Social Media   Facebook   SEO

    3. The PR Industry’s Death-Defying Pivot

      Explore pr-squared.com (Mar 21 2012) Public Relations Industry Trends , Social Media Trends

      The PR Industry’s Death-Defying Pivot ..., and/or could claim the hard-won experience of knowing “what would sell” to them. With the rise of Social Media, what was scarce is now abundant. Arguably, too abundant.  For every mainstream news outlet there a... (Read Full Article)

      Mentions:   Social Media

    4. Six Tips for Practicing Safe Social Media [Slide Show]

      Explore MarketingProfs (Feb 2 2012) Public Relations Industry Trends , Social Media Trends

      Six Tips for Practicing Safe Social Media [Slide Show] Social media provides an open channel to engage customers in real-time communications, but that could also pose ... (Read Full Article)

      Mentions:   Social Media   Facebook   Dell

    5. Super Bowl MVP Prediction: No, Not Brady or Manning. It's Social Media

      Explore Forbes.com (Jan 31 2012) Social Media Trends

      Super Bowl MVP Prediction: No, Not Brady or Manning. It's Social Media This year, the Indianapolis Super Bowl XLVI Host Committee is using social media to go beyond simple marketing communications and dialogues with fans to actually get feedback -and ... (Read Full Article)

      Mentions:   Social Media   Facebook   Google

    6. When It Comes to Social Media, the Numbers Don’t Lie: The Ads Have It

      Explore PR News Online (Dec 19 2011) Social Media Trends

      ...ctitioners, dealing with paid media is nothing short of heresy. But if you’re a PR pro in charge of social media within an organization (a growing trend to be sure), it’s hard to ignore the advantages—and payoffs... (Read Full Article)

      Mentions:   Social Media

    7. Why PR Will Own Content

      Explore pr-squared.com (Nov 30 2011) Social Media Trends

      Why PR Will Own Content ...hat Marketing folks have traditionally done, which it forevermore will be important to do … but Social Media is changing everything about how/when/why/where we do these things. And the folks who know the soci... (Read Full Article)

      Mentions:   Social Media   Facebook

    8. The Future of Business To Business Marketing Summed Up In Two Words: Content Marketing

      Explore Business Insider (Nov 17 2011) Social Media Trends

      The Future of Business To Business Marketing Summed Up In Two Words: Content Marketing ... And Need To Learn * This Advertising Gets A Failing Grade * Are Fortune 500 Companies Too Busy For Social Media? * Facebook Tells Google To Go Get Their Shine Box * Friday Fun - Fun With Knock Knock Jokes While ... (Read Full Article)

      Mentions:   Social Media

    9. He Who Has the Most (Social Media) Friends, Wins

      Explore Internet Marketing News (Oct 27 2011) Social Media Trends

      He Who Has the Most (Social Media) Friends, Wins Marketing PilgrimHe Who Has the Most (Social Media) Friends, WinsMarketing PilgrimThat's why Chief Marketer found that 60% the marketing professionals... (Read Full Article)

      Mentions:   Social Media

    10. New Research Shows Social Media Marketing has Strong Impact on Retail Sales

      Explore Ignite Social Media (Oct 20 2011) Social Media Trends

      New Research Shows Social Media Marketing has Strong Impact on Retail Sales Social Media marketing has fought for and won a seat at the marketing table. It’s no longer an add-on or an expe... (Read Full Article)

      Mentions:   Social Media   ROI

    11. Web strategy critical fo business success

      Explore Prairie Business Magazine (Oct 6 2011) Social Media Trends

      ...ght into their businesses. For us, it’s about helping our clients make the right decision about how social media can help improve their business.” Sandin adds that web strategy, specifically around how to leverag... (Read Full Article)

      Mentions:   Social Media   Facebook

    12. Social Media & Csr: Rules, People and Tools

      Explore Business Exchange (Sep 28 2011) Social Media Trends

      Social Media goes hand in hand with corporate social responsibility, sustainability, and community investment, b... (Read Full Article)

      Mentions:   Social Media

    13. Content vs. Messaging: How the Digital Customer Narrative Is Changing Marketing

      Explore MarketingProfs (Sep 1 2011) Public Relations Industry Trends , Social Media Trends

      Content vs. Messaging: How the Digital Customer Narrative Is Changing Marketing ...al Customer Narrative Is Changing MarketingMarketingProfs.com (subscription)Look beyond the hype of social media, and you'll see that social networks and community dynamics have fundamentally changed many of the ... (Read Full Article)

      Mentions:   Social Media   Digital   MarketingProfs

    14. SXSW 2012

      Explore Version 2 Blog (Aug 18 2011) Social Media Trends

      ...open to select this year’s sessions. We’re excited to share Version 2.0’s proposed session, “PR and Social Media -- A Love Story,” exploring how PR and social media can and should coexist and collaborate to build brand value and establish and engage communities. ... (Read Full Article)

      Mentions:   Social Media   Version 2.0 Communications

    15. Calculating the ROI of Social Media

      Explore Advertising Age (Jun 24 2011) Social Media Trends

      Calculating the ROI of Social Media We often focus on social media as a traffic or conversation driver, but it's easy to forget that it can be a cost-saver as well. A... (Read Full Article)

      Mentions:   Social Media

    16. Resume Qualifications that Show Your Business ‘Gets’ Social Media Marketing

      Explore Ignite Social Media (Jun 14 2011) Social Media Trends

      Resume Qualifications that Show Your Business ‘Gets’ Social Media Marketing ...wrote a blog post entitled Resume Qualifications that Show Your Business Doesn’t Know a Thing about Social Media. It was partly written as a showing of solidarity amongst the frustrated social medians (still work... (Read Full Article)

      Mentions:   Social Media

    17. 1-15 of 35 // 1 2 3 »